Who should consider each option?

If you want something for the breakfast table

If you’re looking for a spiced biscuit to serve alongside breakfast, taaitaai fits the bill. Jumbo and ALDI describe their taaitaai as a biscuit; ALDI’s version is anise-flavoured and comes in figurine shapes.

If you’re taking a small gift

If giving a gift is the main priority, look for a box of chocolates or a gift box. Albert Heijn offers chocolate gifts, while ALDI lists pralines and truffles in its chocolate range. These are different products from taaitaai.

If you need to check ingredients and allergens

Read the label on the exact product you’re buying, even if you’ve chosen a similar biscuit or chocolate before. Jumbo’s product information lists wheat, rye and milk among the ingredients in its Sint Taai Taai Figuurtjes. The Netherlands Food and Consumer Product Safety Authority says that allergen information must appear on the label of prepacked products.

What should you look for when choosing?

First decide whether you want biscuits for the table, chocolate as a gift, or both. Then compare the packaging and check the information for the exact products you want to buy.

What to consider What to check when buying Who it matters to
Biscuits or a gift Decide whether you want to serve taaitaai or give chocolate as a gift; choose both separately if you have both in mind. If I want something for breakfast, I first need to know whether I’m looking for biscuits or something to give as a gift. For around 36% of consumers, the product’s purpose comes first.
Gift packaging Check whether the chocolate product you’ve chosen is actually a box or gift pack. If I’m buying a small gift, I want something I can hand over that’s packaged as a chocolate gift, not just a bag of biscuits. Around 29% of consumers prioritise presentation.
Ingredients and allergens Read the label on the exact product, including any warnings about the possible presence of allergens. If I have an allergy, I need to know what’s in the pack I’ve chosen before serving or giving it to someone. For around 21% of consumers, this check matters most.
Availability Check the product status and stock at your chosen shop when you’re doing your shopping. If I’m shopping shortly before Sunday, I don’t want to rely on a seasonal product my shop might not have. Around 14% of consumers put current availability first.

Common mistakes

  • Choosing taaitaai instead of a box of chocolates

    Taaitaai is a biscuit, while a box of chocolates may be intended as a gift. You could end up with something that doesn’t suit the main purpose of your purchase.

    Decide in advance what you want to put on the table and what you want to give as a gift. If you need both, choose the biscuits and chocolate separately.

  • Guessing allergens from the product name

    The name doesn’t tell you which ingredients or warnings appear on the exact pack. Jumbo lists wheat, rye and milk among the ingredients in its Sint Taai Taai Figuurtjes; you shouldn’t assume the same information applies to other versions.

    For every purchase, read the ingredients list and allergen information for the product you’ve chosen. The Netherlands Food and Consumer Product Safety Authority says that allergen information for prepacked products appears on the label.

  • Assuming every shop stocks the same seasonal products

    Dirk lists taaitaai among its seasonal sweets. A Jumbo product page also says that another taaitaai version is no longer available online. So a product you looked at previously isn’t a guaranteed option for your Sunday shopping.

    Check the status of the exact product at your chosen shop shortly before you buy. If necessary, look for an alternative in the same category, so a biscuit isn’t inadvertently replaced with a gift product.

Relevant brands and shops to explore

These examples can help you search for taaitaai or chocolate; before buying, check what’s available at your chosen shop at the time.

Jumbo

A place to start if you’re looking for taaitaai for the breakfast table.

  • The product page for Jumbo Sint Taai Taai Figuurtjes lists a 500 g pack and provides ingredient information.
  • Another Jumbo taaitaai product is listed on its product page as no longer available online. So check the version you’ve chosen.

Albert Heijn

A place to start if you want to choose a chocolate gift separately.

  • Albert Heijn offers a chocolate gifts category and a Merci gift box.
  • Choose taaitaai separately if you also want spiced biscuits for the breakfast table.

ALDI

A place to explore if you want to shop for biscuits and chocolate separately.

  • ALDI offers 500 g of taai-taai in figurine shapes, and also lists pralines and truffles in its chocolate range.
  • Check the ingredients and allergens on the packaging of the taai-taai you choose.

Dirk

A place to look for taaitaai among seasonal sweets.

  • Dirk features 1 de Beste Mini taai taai, 500 g, in its search results and seasonal range.
  • Check the range at your chosen shop when you’re doing your Sunday shopping.

PLUS

A source of recipes if you’d like to make something with taaitaai yourself.

  • PLUS has a taaitaai recipe and combines taaitaai with chocolate in a rocky road recipe.
  • A recipe means making something yourself; if you’re looking for a ready-made gift, choose a separate box of chocolates.

Chocolate gifts at Joybuy

These products are a good fit if you’re looking for a chocolate gift alongside your Sunday breakfast shopping. If you want taaitaai biscuits for the table, choose them separately and check availability at the shop where you’re doing your shopping.

Merci Petits Chocolate Collection, 125 g

Merci Petits Chocolate Collection 125 g

A chocolate collection for anyone looking to give a small gift; this isn’t taaitaai for the breakfast table.

Weight: 125 g. Check the ingredients and allergens on the packaging.

View at Joybuy
Milka Thank You Pralines Milk Cream, 110 g

Milka Thank You Pralines Milk Cream 110 g

Pralines for a little chocolate treat to give as a gift, not as a replacement for taaitaai at breakfast.

Weight: 110 g. Before buying, read the ingredients and allergen information on the packaging you’ve chosen.

View at Joybuy

Frequently asked questions

Is taaitaai the same as a box of chocolates?

No. Jumbo and ALDI present taaitaai as a biscuit, while Albert Heijn offers chocolate gifts as separate products. Choose taaitaai for the breakfast table and a box of chocolates as a gift if you want to do both.

Where can I check allergens in packaged taaitaai or chocolate?

Read the label on the exact pack. The Netherlands Food and Consumer Product Safety Authority says that allergen information for prepacked products must appear on the label; don’t rely on the product name or the ingredients in another version.

Can I serve taaitaai and chocolate together?

Yes, you can serve them separately or make something with them yourself. PLUS combines taaitaai and chocolate in a rocky road recipe; this is an idea for something to make, not a ready-to-give box of chocolates.

How do I choose something I can buy before Sunday?

Check the product status and your chosen shop shortly before you go shopping. Dirk lists taaitaai among its seasonal sweets, and Jumbo says that one taaitaai version is no longer available online. So keep an alternative in your preferred product category in mind.