Who is this relevant to?

Parents who want to make taaitaai together

If the children are helping to roll out the dough and cut out shapes, you’ll need ingredients, baking parchment and access to an oven. A ready-made box of chocolates won’t provide that baking activity.

Gift-givers looking for chocolate to take along

For a gift you can give straight away, you could look at chocolates, pralines or a chocolate gift box. That’s a different purchase from the ingredients for taaitaai.

Shoppers who need to check allergens

Check the ingredients, allergens and any warnings about possible cross-contamination for the specific product you choose. For example, the packaging for Jumbo Sint Taai Taai Figuurtjes lists gluten and milk and warns that it may contain nuts; this does not apply to other products.

What should you consider when choosing?

First decide whether you want to bake together or find a ready-made gift. Then think about how much time you have and check the information on the specific packaging.

What to consider What to check before buying Who is this important to?
Baking together Check your ingredients and baking equipment against the taaitaai recipe you’ve chosen, and allow time to prepare and rest the dough and bake it in the oven. I want the children to help shape and cut out the dough, so a ready-made treat isn’t right for my plans. Around 40% of consumers prioritise this baking activity.
Allergens and labelling For the product you’ve chosen, read the ingredients, highlighted allergens and any warnings about possible cross-contamination. If someone eating with us needs to avoid certain allergens, I don’t want to rely on the product category alone. For around 30% of consumers, this check matters most.
Chocolate as a gift Check whether it’s a gift box, and look at the contents, weight and best-before date. I’m looking for something I can give straight away, without making dough or using the oven first. Around 20% of consumers prioritise this kind of gift.
Choosing a shop Check the specific product and the current collection or delivery options at your chosen shop. I want to be able to get the right packaging from a shop that’s convenient for me. For around 10% of consumers, where they shop is the deciding factor.

Common mistakes

  • Assuming a box of chocolates is a taaitaai baking kit

    A box of chocolates is ready to eat, whereas the taaitaai recipes from Albert Heijn Allerhande, Jumbo and PLUS involve making and baking dough.

    If you want to bake together, start by choosing a recipe and gathering the ingredients and equipment you’ll need. Choose a box of chocolates if you’re looking for a ready-to-give gift.

  • Assuming allergens based on the product category

    Ingredients vary from one product and variant to another. For example, Jumbo Sint Taai Taai Figuurtjes lists gluten and milk and warns that it may contain nuts.

    Before buying or serving, read the label on the exact product you’ve chosen, including any warnings about possible cross-contamination.

  • Assuming a range page reflects local availability

    A category featuring chocolate or taaitaai doesn’t tell you which specific product is available at your local shop.

    Check the current product and collection or delivery options before you set off.

Relevant brands and shops to explore

Albert Heijn

Albert Heijn has separate categories for chocolate gifts and for chocolates and pralines.

  • You can search by the type of chocolate gift you’re looking for.
  • A chocolate gift isn’t the same as a kit of ingredients for taaitaai.

Jumbo

Jumbo offers a taaitaai recipe, a pack of ready-made taaitaai and a chocolate category featuring chocolates and pralines.

  • You can tell the difference between baking from scratch, buying a ready-made treat and choosing a chocolate gift.
  • Jumbo Sint Taai Taai Figuurtjes lists gluten and milk and may contain nuts. Check the label on each product you choose.

PLUS

PLUS has a taaitaai recipe and a category featuring luxury chocolate and chocolates.

  • These separate pages help you distinguish between baking and giving chocolate as a gift.
  • A category page can’t tell you whether a specific product is suitable for the allergens you need to avoid.

Dirk

Dirk features taaitaai in its search results and has a separate chocolate category.

  • You can search specifically for ready-made taaitaai or chocolate.
  • The chocolate category doesn’t tell you whether a specific product comes in a gift box.

Lidl

Lidl features products including Way To Go chocolate bars.

  • The product information may be useful if you’re looking for a chocolate bar.
  • A chocolate bar isn’t the same type of product as a box of chocolates or ingredients for taaitaai.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Can I bake taaitaai using a box of chocolates?

No, a box of chocolates won’t replace the ingredients and equipment you need to make taaitaai. If you’re planning a baking session, start by choosing a recipe and checking its ingredients, dough-resting time and baking instructions.

Which allergens should I check in taaitaai or chocolate?

Check the allergens on the packaging of the product you’re actually choosing, including any warnings about possible cross-contamination. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on labels; the ingredients in one taaitaai or chocolate product won’t necessarily be the same as those in another.

What should I look for in a warning about possible cross-contamination?

Read the warning on the current packaging alongside the ingredients and allergen information. Don’t assess the product based solely on its name or information about an older pack.

Is a supermarket product page enough to help me decide?

A product page can help you choose, but also check the label on the packaging you receive. It provides product information such as ingredients, allergens and best-before date; when checking for allergens, the specific product you choose is what matters.