What should you look for when choosing?
Start with how much you want to keep in the biscuit tin, then check the label. If you’re buying for a future Vlaggetjesdag, also check whether your chosen pack is available.
| What to consider |
What to check when buying |
Who should pay particular attention? |
| Stock and storage |
Check the net weight and storage instructions. For biscuits, the Voedingscentrum recommends keeping them in a cool, dry, dark place in a well-sealed pack. |
If I want the biscuit tin to last for several occasions, I need enough in the pack without leaving an opened one lying around. Around 50% of consumers prioritise having enough in stock. |
| Allergens |
Read the ingredients and allergen information on the specific pack, even if it’s labelled gluten-free. Also check for any warnings about the possible presence of other allergens. |
If someone at home needs to avoid certain ingredients, I first need to know whether this particular pack is suitable. For around 20% of consumers, checking the label is the main concern. |
| Availability |
Check the shop’s current range for the planned Vlaggetjesdag. Taaitaai appears on the PLUS and ALDI product pages as part of their Sinterklaas ranges. |
If you want to serve taaitaai at an event, you’ll want to know it’s available before you plan your shopping. Around 30% of consumers give this planning the highest priority. |
Brands to compare
These examples show the pack sizes and labels you may come across. Always check the specific product when you buy.
Albert Heijn
Albert Heijn lists a 500 g pack of its own-brand taaitaai, as well as a separate 125 g gluten-free-labelled product from Consenza.
- For its own-brand pack, Albert Heijn lists around 45 servings and recommends storing it in a sealed tin after opening.
- The own-brand pack lists wheat, rye and milk, among other ingredients. Don’t treat the Consenza pack as an equivalent family-sized option, and check all its allergens too.
Jumbo
Jumbo Sint Taai Taai Figuurtjes is a standard 500 g pack which, according to Jumbo, contains around 36 servings.
- The pack gives a serving guide to help you estimate how much you’ll need at home.
- Jumbo lists gluten, milk, rye and wheat. Also check the information about allergens that may be present.
PLUS
PLUS lists a standard 500 g bag of taaitaai and a separate 250 g bag of artisan taaitaai biscuits.
- The two pack sizes give you a choice of more or less for your biscuit tin.
- Both products listed contain wheat, rye and milk, among other ingredients. Check the label on the variant you choose.
ALDI
ALDI lists a 500 g pack of aniseed-flavoured taaitaai in assorted shapes.
- The listed pack size may suit a biscuit tin that’s dipped into on several occasions.
- Check the ingredients and allergens on the pack before choosing it for a household with dietary restrictions.
Dirk
Dirk lists 1 de Beste Mini taai taai 500 g.
- The listed pack contains 500 g, the same size as other standard packs.
- Before buying, check the current pack for ingredients, allergens and storage advice.
Taaitaai at Joybuy
Related products coming soon.
Frequently asked questions
When is a 500 g pack of taaitaai right for my family?
A 500 g pack is best suited to households where several people dip into the same supply at different times, and where you can seal it properly after opening. Albert Heijn lists around 45 servings for its own-brand pack; Jumbo lists around 36 servings for Sint Taai Taai Figuurtjes. How many occasions that covers at home depends on how much you serve each time.
Does standard taaitaai contain gluten or milk?
The standard taaitaai products reviewed from Albert Heijn, Jumbo and PLUS list wheat, rye and milk. Don’t rely on the product category alone: read the allergen information on the label of the specific pack you’re buying.
Is taaitaai labelled gluten-free also suitable for someone with a nut allergy?
A gluten-free label doesn’t tell you that. The Consenza product mentioned contains almonds and oats, among other ingredients. For this product and any other alternative, check all the ingredients and allergens relevant to your household.
How should I store taaitaai after opening?
Keep the opened pack well sealed in a cool, dry, dark place, as the Voedingscentrum advises for biscuits. Albert Heijn recommends storing its taaitaai in a sealed tin after opening; also follow the storage instructions on your own pack.
Can I count on finding taaitaai in shops for Vlaggetjesdag?
Check the range for the event you’re buying for rather than assuming a seasonal listing means it will be available. Stichting Vlaggetjesdag Scheveningen gave 19 and 20 June as the dates for the 2026 event, while the taaitaai product pages mentioned from PLUS and ALDI list it in a Sinterklaas context.