Who is this a good choice for?

Shoppers keeping an eye on fibre

You want a traditional treat, but you also check the fibre, sugar and serving size. You’re not choosing taaitaai because you expect it to aid digestion.

Shoppers who need to check allergens

You’ll need the latest ingredient and allergen information before choosing a biscuit. Product information from Albert Heijn, Jumbo and PLUS lists ingredients including wheat, rye and milk; warnings about the possible presence of other allergens vary by product.

Valentine’s Day hosts

You’re looking for taaitaai to share on a particular day. As PLUS and ALDI also feature taaitaai as part of their Sinterklaas ranges, it’s worth checking availability and pack size in advance.

What should you look for when buying?

First decide whether you’re mainly after a classic treat, need to take allergens into account or are prioritising fibre. Then compare the packaging of the taaitaai you actually plan to buy.

What to consider What to check when buying Who it matters to
Fibre and expectations Compare fibre and sugar per 100 g, and check the serving size too. The labels for taaitaai from Albert Heijn, Jumbo and PLUS list different fibre values. I want to choose taaitaai as a treat without assuming that its fibre content will aid digestion. This is the main consideration for around 40% of consumers.
Allergens Read the ingredients and allergen information, including any warnings about possible presence, on the current packaging. If I need to avoid an allergen, a suitable ingredients list matters more than taste or fibre content. This is the main concern for around 30% of consumers.
Sharing occasion and availability Check the pack size and whether the product will be available on the date you need it. If you’re baking your own, allow time for preparation and resting. For a Valentine’s Day occasion, I want enough taaitaai to share without having to find an alternative on the day. Around 30% of consumers put this practical consideration first.

Things to watch out for when choosing

  • Thinking of taaitaai as a digestive aid

    The Netherlands Nutrition Centre explains the role of fibre in digestion, but a fibre figure on a pack of taaitaai doesn’t prove that the biscuits relieve digestive complaints.

    Choose taaitaai as a treat. If fibre is your main priority, look at other foods too and compare the nutritional information per 100 g.

  • Relying on an online product title for allergen information

    A product title won’t tell you which ingredients or possible cross-contamination warnings are listed on the packaging. Albert Heijn and PLUS also warn that their product information may change.

    Check the label on the pack you’ve bought before eating it, and take account of the precautions you need to follow if you have an allergy.

  • Leaving it until Valentine’s Day to buy

    Taaitaai is also sold as part of Sinterklaas ranges. That doesn’t tell you whether a particular variety will be available on the Valentine’s Day date you need it.

    Check what’s currently available in advance. If you want to make your own shapes, plan the preparation time too: Jumbo’s taaitaai recipe calls for two hours of resting time.

  • Looking only at the biscuits, not the pack size

    The ready-made varieties mentioned come in 350 g and 500 g packs. Pack size may affect what you choose if you’re sharing them with a small group.

    Choose an amount to suit the number of people eating, and follow the storage and use-by information on the packaging.

Brands to consider

These brands offer different ways to find taaitaai or a recipe. Check the latest product information and availability for each one.

Albert Heijn

Albert Heijn lists AH Taai taai in a 350 g pack.

  • The product information lists ingredients, allergens and nutritional values, so you can compare the biscuits per 100 g.
  • Albert Heijn says that product information may change, so check the label on the pack you buy.

Jumbo

Jumbo lists De Originele Taai Taai in a 500 g pack and also publishes a recipe for baking your own taaitaai.

  • The product page includes nutritional and allergen information; the recipe uses wholemeal wheat flour and wheat flour.
  • Baking your own takes some planning: the recipe calls for two hours of resting time. Check current availability of the ready-made version.

Lidl

Lidl mentions mini taai-taai as part of a Sinterklaas recipe.

  • The recipe could be a useful starting point if you’d like to put together your own treat.
  • For a specific product, the ingredients, allergens and nutritional values on its packaging are what count.

ALDI

ALDI lists 500 g of taai-taai biscuits, aniseed-flavoured and shaped, as part of its Sinterklaas range.

  • The shapes mentioned may appeal if you’re looking to share a classic biscuit.
  • Check the packaging in store for ingredients, allergens and nutritional information.

PLUS

PLUS lists Taai taai sint en piet in a 500 g pack, as well as a 250 g artisan variety, in its Sinterklaas range.

  • The product information for the 500 g variety includes ingredients, allergens and nutritional values.
  • PLUS warns that product information may change. Check the current packaging, especially if allergens are important to your choice.

Dirk

Dirk lists 1 de Beste Mini taai taai in a 500 g pack.

  • The product name and pack size make it easier to identify the variety.
  • Compare fibre, sugar and allergen information on the current product packaging.

Joybuy products for those mainly looking for fibre

If fibre is your main priority when choosing a snack, you could look beyond taaitaai too. The crispbread below is a different type of product and isn’t a replacement for a classic sweet Valentine’s Day treat.

Wasa High-Fiber Crackers, 300 g pack

Wasa High-Fiber Crackers, 300 g

This crispbread is an alternative to consider if you’re not specifically looking for taaitaai; it isn’t a sweet taaitaai biscuit.

Pack size: 300 g. If you have an allergy, check the label for sesame, oats, rye and wheat, as well as any warning about traces of milk.

View at Joybuy

Frequently asked questions

Can taaitaai improve digestion?

No, you can’t infer that from the type of product or a fibre listing. The Netherlands Nutrition Centre explains that fibre is part of a diet that supports good digestion. So choose taaitaai as a treat, and check the fibre, sugar and serving size on the label.

Which allergens should I check in taaitaai?

Check the ingredient and allergen information on the current packaging. The varieties described by Albert Heijn, Jumbo and PLUS list ingredients including wheat, rye and milk; warnings about the possible presence of other allergens can vary by product.

Is taaitaai available around Valentine’s Day?

Check what’s available for the date you need taaitaai. PLUS and ALDI also feature it as part of their Sinterklaas ranges, but that doesn’t tell you which products will be available in store or for delivery around Valentine’s Day.

Can I rely on the online product information for ingredients?

Use the label on the pack you buy to make your final choice, especially if allergens or nutritional values are important to you. Albert Heijn and PLUS say that their product information may change.