Who is this choice relevant for?

Parents looking for an everyday snack

They’re looking for something to fit into their toddler’s usual eating routine. The Netherlands Nutrition Centre recommends fruit, vegetables and a little wholemeal bread, rather than taaitaai as a regular choice.

Parents buying taaitaai for a special occasion

They want to choose a bag for a Sinterklaas celebration that contains the right amount for what they’ll actually be handing out. A 250 g pack calls for a different approach from a 500 g one.

Parents who need to check for allergens

They check the ingredients and allergens in their chosen variety, and ask their childcare provider or school about its rules for snacks brought from home.

What should you look for when choosing?

What to consider What should you check? Who should consider this most?
Everyday or occasional Decide whether you’re looking for something for an everyday snack or a special occasion. For an everyday break, I want to pack something that fits my toddler’s usual eating routine, without making taaitaai their regular snack. Around 50% of consumers would put this everyday choice first.
Allergens Read the label on the exact variety and ask about the rules at your childcare provider or school. If I pack something for my child, the taaitaai I choose needs to meet the allergen requirements for my child and their setting. Around 30% of consumers would put this first.
Quantity Compare the weight in grams with the number of occasions you plan to hand them out. For a single Sinterklaas celebration, I don’t want to buy much more taaitaai than we’ll be handing out. Around 20% of consumers would put choosing the right quantity first.

Common mistakes

  • Treating taaitaai as a regular toddler snack

    Even a small or traditional biscuit doesn’t make it an everyday snack option under the Netherlands Nutrition Centre’s advice for toddlers.

    Save taaitaai for an occasional celebration. For everyday snacks, try fruit, vegetables or a little wholemeal bread.

  • Choosing a bag without checking how much it contains

    A 500 g pack may contain more than you need for a single occasion, and smaller varieties are available too.

    Decide in advance how much you want to hand out, then compare the pack sizes.

  • Assuming all taaitaai contains the same allergens

    The standard PLUS variety reviewed lists wheat, rye and milk, among other ingredients. The Consenza variety labelled gluten-free still lists oats, almonds and nuts.

    Always read the current label on the exact pack, even if it says ‘gluten-free’ on the front. Ask your childcare provider or school about its rules for products brought from home.

Brands to consider

ALDI

ALDI lists a 500 g pack of taai-taai in its Sinterklaas range.

  • The 500 g pack size is clearly stated.
  • Check whether the pack is available when you want to buy it.

PLUS

PLUS lists a 500 g standard bag of taaitaai and a 250 g artisan variety.

  • The two pack sizes give you options for different occasions.
  • The standard variety reviewed lists wheat, rye and milk, among other ingredients. Check the label on the pack you buy.

Albert Heijn

Albert Heijn lists products including Consenza Taai taai poppetjes gluten free in a 125 g pack.

  • This Consenza variety is labelled gluten-free.
  • It also lists oats, almonds and nuts; gluten-free doesn’t mean free from other allergens.

Jumbo

Jumbo lists Jumbo De Originele Taai Taai in a 500 g pack and Bolletje Taai Taai Poppetjes in a 350 g pack.

  • The product listings show two different pack sizes.
  • Check the current label on the variety you choose before packing it.

Dirk

Dirk lists 1 de Beste Mini taai taai in a 500 g pack.

  • The listing names the variety and its 500 g pack size.
  • Check the ingredients and allergens on the pack itself.

Taaitaai at Joybuy

Related products coming soon.

Frequently asked questions

Is taaitaai suitable as an everyday snack for a toddler?

Not as a regular everyday choice, according to the Netherlands Nutrition Centre. For toddlers, it recommends snacks from the Wheel of Five, such as fruit, vegetables or a little wholemeal bread.

Which allergens should I check in regular taaitaai?

Always check the label on the exact variety. The PLUS Taai taai sint en piet variety reviewed lists wheat, rye and milk, and also notes the possible presence of other allergens, including egg, almond and hazelnut. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly listed on the label.

Is gluten-free taaitaai also free from other allergens?

No, the ‘gluten-free’ label doesn’t mean that. The Consenza Taai taai poppetjes variety labelled gluten-free lists oats, almonds and nuts. So be sure to read the full ingredients and allergen information on the pack.