Who is this comparison useful for?

Gym-bag snackers keeping an eye on sugar

You want to take taai-taai with you and compare the sugar content of similar products. Compare the nutritional information per 100 g, then check how much you’ll actually pack.

Shoppers looking for gluten-free taai-taai

You’re looking for a gluten-free option, but also need to check the other ingredients. The Consenza version is sold as gluten-free, but Albert Heijn lists oats and almonds.

Shoppers looking for classic supermarket taai-taai

You’re comparing a standard option with other taai-taai to take on the go. Albert Heijn lists 39 g of sugars per 100 g for AH Taai taai; Jumbo listed 38.8 g per 100 g for Jumbo De Originele Taai Taai.

What should you look for when choosing?

Start with the nutritional information per 100 g. Then decide how much you want to take with you and check the allergens before choosing a product.

What to consider What should you check? Who is this most important for?
Sugars per 100 g When comparing similar taai-taai products, check the ‘of which sugars’ line per 100 g. Also read the ingredients list if you want to identify sources of added sugar. When I pack taai-taai in my gym bag, I mainly want to know how the products compare in terms of sugar. For around 50% of consumers, this comparison comes first.
Portion size and storage Check the weight of the portion you’re taking with you and the storage advice after opening. The Netherlands Nutrition Centre says manufacturers set their own stated portion sizes. When I’m out and about, I want to choose how many pieces to take and store the rest according to the label. For around 30% of consumers, portion size is the most important consideration.
Allergens and dietary requirements Read the latest ingredients and allergen information. If you’re choosing a gluten-free option, check the other listed allergens too. If I need to avoid certain ingredients, I want to know first whether the taai-taai meets my dietary requirements. For around 20% of consumers, suitability is the most important factor.

Common mistakes

  • Mistaking a lower sugar figure for a nutrition claim

    Taai-taai can contain fewer sugars per 100 g than another product without this substantiating a claim such as ‘reduced sugar’. The Netherlands Food and Consumer Product Safety Authority says nutrition claims are subject to rules and that voluntary food information must not be misleading.

    Use the nutrition table to make your own comparison. Assess any nutrition claim separately by checking the current packaging.

  • Comparing only the stated portion sizes

    Different suggested portion sizes can skew the comparison. Albert Heijn lists a 14 g portion for AH Taai taai, while the Netherlands Nutrition Centre uses a 20 g piece for its general taai-taai information.

    Compare products per 100 g first, then calculate based on the weight of the portion you’ll actually take with you.

  • Assuming gluten-free means free from other allergens

    According to Albert Heijn, gluten-free Consenza Taai taai poppetjes contain oats and almonds. So a gluten-free label doesn’t answer every question about the ingredients.

    Read the full allergen information on the current packaging before choosing an option.

  • Treating an old product page as proof that a product is available

    Jumbo’s product pages stated that De Originele Taai Taai and Bakkers Taaitaai Pop were no longer part of its online range. Their nutritional information therefore doesn’t tell you whether you can buy these products now.

    Check the current range at the shop where you want to place your order.

Brands compared

Consenza

The Taai taai poppetjes are a gluten-free option for anyone comparing ingredients and allergens as well as sugar content.

  • Albert Heijn lists 29 g of sugars and 4.6 g of fibre per 100 g for this option.
  • The same product information lists oats and almonds; check that the current packaging meets your dietary requirements.

Albert Heijn

AH Taai taai is a standard option with a stated portion size, making it a useful comparison for taai-taai you plan to take with you.

  • Albert Heijn lists 14 g per portion, which you can compare with the amount you pack yourself.
  • The product information lists 39 g of sugars per 100 g; a smaller portion doesn’t change the figure per 100 g.

Jumbo

Jumbo De Originele Taai Taai and Jumbo Bakkers Taaitaai Pop provide information about standard options that you can compare with other taai-taai products.

  • Jumbo listed 38.8 g and 38.1 g of sugars per 100 g respectively for these two products.
  • Both product pages said the product in question was no longer part of the online range; check current availability separately.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How do I compare taai-taai products with different portion sizes?

Compare the sugars per 100 g first, then check the weight of the portion you’re taking with you. The Netherlands Nutrition Centre recommends comparing products per 100 g, as manufacturers set their own portion sizes.

Can taai-taai with 29 g of sugars per 100 g be called ‘reduced sugar’?

That figure alone doesn’t prove it. The Netherlands Food and Consumer Product Safety Authority says nutrition claims are subject to rules; check which claim appears on the current packaging and what it is based on.

Which allergens should I check in these taai-taai products?

Always check the current packaging of the product you choose. Albert Heijn lists oats and almonds for the gluten-free Consenza option; the standard AH and Jumbo options described list cereals containing gluten and milk, while Jumbo Bakkers Taaitaai Pop also lists soya.

How should I store taai-taai that I plan to take with me?

Follow the storage advice on the packaging of your taai-taai, especially after opening. Albert Heijn recommends storing AH Taai taai in a cool, dark, dry place and keeping it in a sealed tin after opening; Jumbo recommended sealing Bakkers Taaitaai Pop well and storing it in a dark place after opening.