Which option is right for you?

Study groups looking to make their break feel special

You’re looking for taaitaai with an eye-catching shape or a less everyday presentation to share during a study break. A large taaitaai figure is one option. Check the packet if the ingredients or allergens matter to your group.

Students who want to plan portions

You’d like to spread your taaitaai over several breaks or share it with others. The pack size and any stated portion size can help you work out how much to set out each time.

Buyers who need to check ingredients

You have dietary requirements or need to avoid certain allergens. In that case, the current ingredients and allergen information matter more than the shape of the biscuit.

What should you look for when choosing?

If you have dietary requirements, check the ingredients and allergens first. Then choose a shape and pack that work for sharing during your study break.

What to consider What to check Who it matters to
Presentation and flavour Choose between a large taaitaai figure, individual shapes and biscuits described as artisan-made. Check the ingredients if the recipe matters to you. For a group study break, I want something more eye-catching on the table than standard individual biscuits. Roughly 45% of consumers are said to consider the presentation of taaitaai first.
Pack size and portions Check the weight in grams and, where stated, the portion size. Albert Heijn lists 25 portions of 14 g for its 350 g AH Taai taai; Jumbo lists around 36 portions for its 500 g bag of shapes. If the bag needs to last for several breaks, I want to know in advance how many biscuits to hand out. Around 33% of consumers are said to prioritise planning portions.
Gluten and other allergens Read the current label in full, even for a gluten-free product. The Consenza Taai taai poppetjes, which are described as gluten-free, contain almonds. If I need to avoid certain ingredients, I want to know what the current packet says. Around 22% of consumers are said to consider checking allergens their main priority.

Common mistakes

  • Assuming ‘artisan-made’ means better nutritional value

    An appealing product name doesn’t automatically tell you what’s in the biscuit. The Voedingscentrum recommends checking the label when you see descriptions like this.

    Compare the ingredients list and nutritional values per 100 g, then decide separately which shape you’d like for your study break.

  • Overlooking other allergens when a product is ‘gluten-free’

    According to Albert Heijn, the gluten-free Consenza Taai taai poppetjes contain almonds. So a gluten-free label doesn’t mean the product is free from that ingredient.

    Read the full allergen information on the current packet before choosing taaitaai for someone with an allergy.

  • Leaving a large bag out on the table

    A pack intended to last for several study breaks is easier to portion if you set out the biscuits you need each time. Jumbo lists around 36 portions in its 500 g bag of Sint Taai Taai Figuurtjes.

    Set out what you’d like to share in advance, and store the rest as directed on the packet.

Brands and retailers to consider

Albert Heijn

Albert Heijn lists 350 g AH Taai taai, a 500 g Streeckgenoten Taai pop and 125 g gluten-free Consenza Taai taai poppetjes. The different shapes and pack sizes cater to different study-break preferences.

  • Portion sizes, ingredients and nutritional information are listed for the AH version; the Consenza version is described as gluten-free.
  • Check the ingredients and allergens on the current packet of Streeckgenoten Taai pop before choosing it for someone with dietary requirements.

Jumbo

Jumbo lists 500 g Sint Taai Taai Figuurtjes, a pack of individual biscuits for anyone who wants to hand them out over several study breaks.

  • Jumbo lists around 36 portions and provides ingredients, allergen and nutritional information for the shapes.
  • For the separately listed chocolate version, don’t rely on the product name alone for ingredients or allergens; check the packet.

PLUS

PLUS lists 250 g Ambachtelijke taai taai koeken. The name may appeal if you’re looking for a different presentation, but it doesn’t tell you anything about the nutritional value.

  • Ingredients, allergen and nutritional information are listed for these biscuits.
  • Compare the information on the label rather than treating ‘artisan-made’ as a measure of quality, as the Voedingscentrum also advises.

ALDI

ALDI Netherlands lists 500 g taai-taai biscuits with aniseed flavour, shaped as figures.

  • The stated shape and pack size can help you choose biscuits to serve individually on a sharing platter.
  • Check the ingredients, allergens and nutritional information on the packet if they’re important to your choice.

Dirk

Dirk lists Beste Mini taai taai, a 500 g mini version to serve as individual biscuits.

  • The product name makes both the mini shape and pack size clear.
  • For ingredients, allergens and nutritional information, read the full product details or check the current packet.

Lidl

A recipe from Lidl Netherlands uses mini-taai-taai sticks with fruit and marshmallows. It’s an idea for serving them as part of a sharing platter, not the name of a specific taaitaai product.

  • The recipe shows how mini-taai-taai can be served as part of a sharing platter.
  • Check the ingredients and allergens on the packet of the taaitaai you actually use.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘artisan-made’ mean taaitaai has better nutritional value?

No, you can’t tell the nutritional value from that description. The Voedingscentrum recommends checking the ingredients and nutritional information on the label when you see words like ‘artisan-made’.

What should I look for if my taaitaai needs to be gluten-free?

Choose a product clearly labelled gluten-free, and check all the other ingredients and allergens on the current packet too. Albert Heijn describes its Consenza Taai taai poppetjes as gluten-free, but also lists oats and almonds as ingredients.

How should I store taaitaai for several study breaks?

Follow the storage instructions on the packet you choose and seal the remaining biscuits securely after opening. Albert Heijn says to store AH Taai taai in a cool, dark and dry place, and to keep it in a sealed tin after opening; Jumbo says to store its shapes in a cool, dry place.

Is taaitaai enough for a snack during a long study session?

Think of taaitaai as a biscuit for your break, rather than a guide to what you need for a full study session. Decide how much you’d like to set out and check the nutritional information on your chosen packet; the Voedingscentrum also suggests fruit, vegetables and bread as other snack options.