What should you look for when choosing?
If you have dietary requirements, check the ingredients and allergens first. Then choose a shape and pack that work for sharing during your study break.
| What to consider |
What to check |
Who it matters to |
| Presentation and flavour |
Choose between a large taaitaai figure, individual shapes and biscuits described as artisan-made. Check the ingredients if the recipe matters to you. |
For a group study break, I want something more eye-catching on the table than standard individual biscuits. Roughly 45% of consumers are said to consider the presentation of taaitaai first. |
| Pack size and portions |
Check the weight in grams and, where stated, the portion size. Albert Heijn lists 25 portions of 14 g for its 350 g AH Taai taai; Jumbo lists around 36 portions for its 500 g bag of shapes. |
If the bag needs to last for several breaks, I want to know in advance how many biscuits to hand out. Around 33% of consumers are said to prioritise planning portions. |
| Gluten and other allergens |
Read the current label in full, even for a gluten-free product. The Consenza Taai taai poppetjes, which are described as gluten-free, contain almonds. |
If I need to avoid certain ingredients, I want to know what the current packet says. Around 22% of consumers are said to consider checking allergens their main priority. |
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Frequently asked questions
Does ‘artisan-made’ mean taaitaai has better nutritional value?
No, you can’t tell the nutritional value from that description. The Voedingscentrum recommends checking the ingredients and nutritional information on the label when you see words like ‘artisan-made’.
What should I look for if my taaitaai needs to be gluten-free?
Choose a product clearly labelled gluten-free, and check all the other ingredients and allergens on the current packet too. Albert Heijn describes its Consenza Taai taai poppetjes as gluten-free, but also lists oats and almonds as ingredients.
How should I store taaitaai for several study breaks?
Follow the storage instructions on the packet you choose and seal the remaining biscuits securely after opening. Albert Heijn says to store AH Taai taai in a cool, dark and dry place, and to keep it in a sealed tin after opening; Jumbo says to store its shapes in a cool, dry place.
Is taaitaai enough for a snack during a long study session?
Think of taaitaai as a biscuit for your break, rather than a guide to what you need for a full study session. Decide how much you’d like to set out and check the nutritional information on your chosen packet; the Voedingscentrum also suggests fruit, vegetables and bread as other snack options.