Who is this relevant to?

If you’re brunching on your own

You want taaitaai with your Easter brunch without having to buy a large bag. Albert Heijn lists a 2-pack; check the number of pieces and the pack size before assuming it’s the right portion for you.

If you’re looking for a gluten-free option

You’re looking for a product explicitly labelled gluten-free, and you also check for other allergens. Albert Heijn lists a 125 g Maître Mathis variant; the online product information mentions milk and lupin, and possible traces of egg, nuts and sesame.

If you want to share taaitaai

You’re serving taaitaai to several guests and don’t mind buying a larger pack. PLUS and ALDI list 500 g variants, and Dirk’s search results include a 500 g variant. Check the current range before planning your brunch.

What should you look for when choosing?

First decide whether you really need one individual piece or whether a multipack or bag would suit you too. Then check the label and consider what you’ll do with any leftovers after brunch.

What to consider What should you check? Who is it important for?
Smallest purchase Check the number of pieces, the net weight and whether any pieces are individually wrapped. A 2-pack isn’t the same as one individual piece. For my own brunch, I want as little left over as possible and would ideally buy one piece. For around 39% of consumers, buying as little as possible would be the main priority.
Gluten-free and allergens Read the current ingredients list, highlighted allergens and any warnings about possible cross-contamination. If I need to avoid gluten or watch out for other allergens, the label matters more than the portion size. This would be the most important consideration for around 23% of consumers.
Small bag Compare the 125 g and 250 g options by pack size, shelf life and storage instructions if you’re happy to have some left over. I’m happy to keep a small amount for a coffee break later, as long as I don’t have to open a large bag. Around 23% of consumers would mainly be looking for a smaller bag like this.
Sharing Check whether a larger pack suits the number of guests and how to store any leftovers according to the label. If I’m sharing taaitaai with guests, having enough for everyone matters more than an individual portion. Sharing would be the main consideration for around 15% of consumers.

Common mistakes

  • Assuming a 2-pack means one individually sold piece

    The name of the AH pack confirms that it contains two pieces. It doesn’t mean you can buy one on its own or that the pieces are individually wrapped.

    Check the current product image or packaging for the number of pieces, the net weight and whether there are individual wrappers.

  • Overlooking other allergens when choosing gluten-free

    The Maître Mathis taaitaai labelled gluten-free also lists milk and lupin in its online product information, and notes the possible presence of egg, nuts and sesame. The gluten-free label says nothing about these other allergens.

    When buying, read the full label, including any warnings about possible cross-contamination.

  • Assuming taaitaai will be available as part of the Easter range

    A listing in the Sinterklaas range doesn’t tell you whether the same product will be available for your Easter brunch.

    Check the shop’s current range before adding it to your brunch menu.

Brands and shops to consider

Albert Heijn

Albert Heijn lists AH Taai taai 2-pack and Maître Mathis Taai taai glutenvrij, 125 g.

  • The 2-pack is worth considering if you don’t want a large bag.
  • For the 2-pack, check the weight, ingredients and whether the pieces are individually wrapped. The other allergens also need to be considered for the Maître Mathis variant.

Jumbo

Jumbo lists Jumbo Bakkers Taaitaai Pop, 250 g, and Bolletje Taai Taai Poppetjes, 350 g.

  • The 250 g pack is smaller than a 500 g bag.
  • The listed pack sizes don’t confirm that individual pieces are sold separately. For Jumbo Bakkers Pop, the storage advice is to seal the pack tightly after opening and store it in a dark place.

PLUS

PLUS lists taai-taaikoeken, 250 g, and mini-taaitaai, 500 g.

  • The 250 g bag is smaller than the 500 g variant listed.
  • The PLUS variants listed contain cereals containing gluten and milk. Check the current label, as product information can change.

ALDI

ALDI lists taai-taai, 500 g: anise-flavoured biscuits in assorted shapes.

  • This pack could suit you if you want to share taaitaai with several guests.
  • A 500 g bag won’t suit you if you want to buy one individual piece. Check the current packaging for ingredients and allergens.

Dirk

Dirk’s search results include 1 de Beste Mini taai taai, 500 g.

  • This pack size is worth considering if you’re buying for several people.
  • A search result won’t give you all the label information or confirm availability for your brunch date. Check both when you buy.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How do I check the allergens in packaged taaitaai?

Before serving the taaitaai, read the current ingredients and allergen information on the packaging. The Netherlands Food and Consumer Product Safety Authority says that allergens which must be declared should be clearly distinguishable from the other ingredients. Also check for any warnings about possible cross-contamination.

Can I choose regular taaitaai if I eat gluten-free?

Don’t assume it’s suitable without reading the current label: the standard taaitaai listed by PLUS contains wheat and rye. The Maître Mathis variant is labelled gluten-free, but also lists milk and lupin, and notes the possible presence of egg, nuts and sesame.

How should I store taaitaai after opening?

Follow the storage instructions and date on the packaging of the product you buy. For Jumbo Bakkers Taaitaai Pop, the advice is to seal the pack tightly after opening and store it in a dark place. Don’t automatically apply this advice to other variants.