What should you look for when choosing?
Traditional taaitaai
Choose it when: you’re after taaitaai mainly for its spiced flavour and aniseed.
The trade-off: the traditional varieties described here won’t give you the dark chocolate note you’re looking for.
Taaitaai with milk chocolate
Choose it when: the Jumbo variety mentioned here suits you if you want a ready-made combination with milk chocolate.
The trade-off: milk chocolate isn’t the same as dark chocolate. Don’t assume it has a high cocoa content just because the word ‘chocolate’ appears.
Taaitaai with dark chocolate bought separately
Choose it when: you want to select the type of chocolate and its cocoa percentage yourself.
The trade-off: you’ll need to buy and check two separate products instead of choosing one ready-made variety.
First decide which flavour you want to take centre stage in your afternoon snack. Then check that the packaging and ingredients suit your choice.
| What to consider |
What to check |
Who it matters to |
| Rich chocolate flavour |
Check whether it says dark or milk chocolate, and look at the chocolate’s cocoa percentage. |
If you’re looking for a richer chocolate note, don’t rely on the product name alone. For around 43% of consumers, a clearly identifiable dark chocolate flavour would be the main requirement. |
| Classic spiced flavour |
Check the ingredients for aniseed and spices, and choose the shape you prefer, such as figures or mini taaitaai. |
If I’m choosing taaitaai mainly for its familiar flavour, chocolate doesn’t need to feature. Around 29% of consumers would put that spiced flavour first. |
| Pack size and availability |
Compare pack weights and check whether the variety is available at your chosen shop. |
For a single snack, I want a pack that suits the amount I need. For around 28% of consumers, that practical consideration would matter most. |
Related Joybuy products
Related products will appear soon.
Frequently asked questions
Is taaitaai with milk chocolate suitable if I’m looking for dark chocolate?
No. The Jumbo variety mentioned here is taaitaai with milk chocolate. If dark chocolate is essential for you, check the chocolate description and cocoa percentage on the packaging of any ready-made product.
How can I pair ordinary taaitaai with a richer chocolate note?
Choose dark chocolate separately, checking that its cocoa percentage is stated on the packaging, and enjoy it with ordinary taaitaai. That lets you choose the chocolate yourself, but you’ll need to check the ingredients and allergens in both products.
Which allergens should I check for in taaitaai?
Read the ingredients list and any cross-contamination warnings on the current packaging. The varieties described by Albert Heijn, Jumbo and PLUS list ingredients including wheat, rye and milk or milk protein; other listings vary by product.
Can the ingredients differ from the online product information?
Yes, product information can change. PLUS notes this alongside its product information, so check the ingredients and allergens on the packaging you’ve actually bought before eating.
How should I store taaitaai for a later snack?
Follow the storage advice and use-by date on the packaging. The product pages for Albert Heijn, Jumbo and PLUS recommend storing taaitaai in a cool, dry place. Albert Heijn and Jumbo also advise using a sealed tin or closing the packaging after opening.