Who is this choice relevant to?

If you only want a few pieces

You want taaitaai for yourself, without lots left over. Compare the pack size with how much you want to eat and store: PLUS lists 250 g, Albert Heijn 350 g and ALDI 500 g.

If you read labels carefully

You want to check the ingredients, allergens and nutritional information for your chosen variety. Albert Heijn and PLUS product information lists wheat, rye and milk ingredients, among other things; always check the label on the pack you buy.

If you’re shopping just before New Year’s Eve

You want to know whether your preferred taaitaai will be available in time. PLUS and ALDI list products in a St Nicholas or Sinterklaas context, so check availability at your chosen shop shortly before you buy.

What should you look for when choosing?

First decide how much taaitaai you want to eat and whether you want to keep the rest. Then read the label for the exact variety and check whether it’s available for New Year’s Eve.

What to consider What to check when buying Who it matters to
Portion and pack size Compare the net weight with how many pieces you want to eat. Albert Heijn lists a 14 g portion for its 350 g bag. If I only want a few pieces, I look for a quantity that won’t leave much over. Around 29% of consumers prioritise a small quantity.
Storing the rest Read the storage advice and best-before date. Check what the pack recommends for storage after opening. If I want to eat from the same bag on several occasions, I want to be able to store the rest according to the label. Around 24% of consumers give this top priority.
Ingredients and allergens Read the ingredients and the ‘contains’ and ‘may contain’ statements on the exact pack; declarations vary by variety. Before choosing a variety, I want to know which ingredients and allergens it contains. For around 29% of consumers, this information is the deciding factor.
Availability Check the exact variety at your chosen shop shortly before buying. Albert Heijn says its taaitaai is available in store; two Jumbo product pages say those varieties are no longer part of the online range. If I’m shopping just before New Year’s Eve, I want to know whether my chosen variety is still available. This is the main concern for around 18% of consumers.

Common mistakes

  • Assuming ‘single bar’ means one individually wrapped bar

    The products listed by PLUS, Albert Heijn, ALDI and Dirk are bags of taaitaai, not confirmed individually wrapped bars. A small portion and a small pack aren’t the same thing.

    Check the net weight, any portion information and the packaging before choosing a bag for a single snack occasion.

  • Judging allergen suitability by the shape

    Taaitaai in the shape of little figures doesn’t automatically have the same ingredients or allergen information as another variety. Albert Heijn and PLUS list wheat, rye and milk ingredients, among other things.

    Read the allergen information on the pack of the exact product you’re buying, even if you’ve eaten a different kind of taaitaai before.

  • Assuming a seasonal listing means it’s in stock now

    A product listing doesn’t tell you whether the taaitaai will be in your shop just before New Year’s Eve. Albert Heijn says its product is available in store, while two Jumbo pages say the products in question are no longer part of the online range.

    Check your preferred variety and shop shortly before you do your shopping.

Brands and own-label ranges to consider

Albert Heijn

Albert Heijn lists AH Taai taai in a 350 g bag, with a stated portion size of 14 g.

  • The product page provides ingredients, allergen and nutritional information, as well as storage advice.
  • It isn’t an individually wrapped bar; Albert Heijn says this product is ‘In store only’.

Jumbo

Jumbo lists product information for Jumbo De Originele Taai Taai, 500 g, and Bolletje Taai Taai Poppetjes, 350 g.

  • The product pages include ingredients, allergen and nutritional information; the Bolletje variety is listed at around 9.5 g per piece.
  • Jumbo says both of these varieties are no longer part of its online range.

PLUS

PLUS lists artisan taai-taaikoeken in a 250 g bag and Taai taai sint en piet in a 500 g bag.

  • The product information for these varieties includes ingredients, allergen and nutritional information, as well as storage advice.
  • The 250 g bag isn’t an individually wrapped single portion either.

ALDI

ALDI lists aniseed-flavoured taaitaai in figure shapes, in a 500 g pack.

  • The product page lists the pack weight and says it’s available in store.
  • For ingredients, allergens and nutritional information, read the label on the exact pack.

Dirk

Dirk lists 500 g mini-taaitaai in its search results.

  • The listing makes clear that it’s a 500 g bag, not a single bar.
  • Check the label and current availability of the exact variety before choosing.

Related products

Related products coming soon.

Frequently asked questions

Is taaitaai available as an individually wrapped bar?

The products listed by Albert Heijn, PLUS, ALDI and Dirk aren’t confirmed as individually wrapped taaitaai bars: they’re bags or figures. If you want something for a single snack occasion, check the packaging and only choose a bag if you’re happy to store or share the rest.

Which allergens should I check in taaitaai?

Always check the ingredients and allergens for the exact variety. Product information from Albert Heijn, Jumbo and PLUS lists wheat, rye and milk ingredients, among other things; statements about the possible presence of other allergens may vary between products.

How should I store taaitaai once the bag is open?

Follow the storage advice on the pack you bought. For its taaitaai, Albert Heijn recommends storing it in a sealed tin in a cool, dark and dry place after opening; check the instructions and best-before date for any other variety.

What label information can I check before buying online?

According to Ondernemersplein, mandatory label information should be available when prepacked food is sold online. Your Europe lists the product name and ingredients list among the EU requirements for prepacked food. Also check the nutritional and allergen information for the exact taaitaai you’re considering.

Can I buy taaitaai for New Year’s Eve at the last minute?

Don’t assume a particular variety will be available at your shop without checking. Some retailers list taaitaai in a St Nicholas or Sinterklaas context, and the sales channels listed vary by product. Check whether your preferred taaitaai is available shortly before you go shopping.