Who are these choices relevant to?

Anyone buying for several occasions

If you want to hand out taaitaai at home on several occasions, it helps to compare the pack weight with the amount you actually plan to use.

Parents sending something to school

For a treat or snack at school, the school's rules, any allergies in the class and portion size all matter. The Netherlands Nutrition Centre advises taking into account children who don't eat certain products when choosing treats.

Anyone looking for gluten-free taaitaai

A product with ‘gluten-free’ in its name can be a useful starting point. Always check the claim and any other allergen information on the current label of the pack you choose.

What should you look for when choosing?

Before choosing taaitaai for the start of the school year, first decide whether it's for home or a school occasion. If it's for school, the school's rules and allergen information come before pack size.

What to consider What to check Who it's important for
Pack size Compare the weight with the amount you want to use over several eating occasions. If I also want to hand out taaitaai at home, I don't want to buy more than we'll use. For around 40% of consumers considering taaitaai for the start of the school year or family occasions, the amount is the main priority.
Allergens and school rules Read the label on the exact variant and ask about the school's or after-school club's policy and any allergies in the class. For a classroom treat, I need to know whether every child can have one and whether handing them out is allowed. For around 40% of these consumers, checking these details is the most important consideration.
Portions for one occasion Work out how many small portions you need and whether the taaitaai is intended as an occasional treat. I'm looking for something for one occasion and don't want lots left over. Portion size is the main consideration for around 20% of these consumers.

Common mistakes

  • Automatically choosing the biggest bag

    A 500 g pack may suit several planned occasions, but you could have a lot left over if you only need a small treat for one occasion.

    Work out how many portions you need in advance and choose a pack to match.

  • Assuming taaitaai only contains gluten

    Ingredients vary between taaitaai products. The listing for PLUS Ambachtelijke taai taai koeken, 250 g, mentions wheat flour, rye flour and milk protein, among other ingredients.

    Before buying and handing them out, check the allergen information on the pack you'll actually be using.

  • Treating a treat as an everyday snack

    The Netherlands Nutrition Centre suggests offering children vegetables and fruit between meals and advises keeping portions small when choosing treats.

    Keep taaitaai for an occasional school treat and make sure the amount fits the class rules.

Brands to explore

A brand name alone won't tell you whether a taaitaai product is suitable for a particular class. Always check the specific pack, its label and the school's rules.

ALDI

ALDI Netherlands lists taai-taai in a 500 g pack as part of its Sinterklaas range.

  • The pack weight can be useful when planning several portions.
  • Check the current seasonal range and the label before choosing this product for school.

Dirk

Dirk lists 1 de Beste Mini taai taai in a 500 g pack.

  • The listing gives you a specific pack weight to compare with the portions you have planned.
  • Read the ingredients and allergen information on the specific pack before handing it out.

PLUS

PLUS lists products including Taai taai sint en piet, 500 g, and Ambachtelijke taai taai koeken, 250 g.

  • The different pack sizes make it easier to choose an amount that suits how you plan to use them.
  • The ingredients listed for the artisan variant include wheat, rye and milk protein; check allergens for the exact product.

Albert Heijn

Albert Heijn lists taaitaai products by Consenza and Maître Mathis with ‘gluten-free’ in the name.

  • These listings give you a targeted option when gluten-free products are needed.
  • Check both the gluten-free claim and the other allergen information on the pack you choose.

Jumbo

Jumbo lists Jumbo Bakkers Taaitaai Pop, 250 g, and Bolletje Taai Taai Poppetjes, 350 g.

  • The listed pack weights can help you decide how much you're looking for.
  • Check the current range and the label on the product you intend to use.

Taaitaai on Joybuy

Related products will be available soon.

Frequently asked questions

Can I take taaitaai to school as a treat?

First, ask about the rules at the school or after-school club in question. The Netherlands Nutrition Centre advises taking into account children who don't eat certain products because of an allergy or religious belief when choosing treats. Also check the label on the pack.

Does taaitaai always contain gluten?

No, you can't assume this is true of every product. The ingredients listed for PLUS Ambachtelijke taai taai koeken, 250 g, include wheat and rye, while Albert Heijn also lists taaitaai products with ‘gluten-free’ in the product name. Check the current label for the product you've chosen.

What allergen information should I check for taaitaai?

Check the ingredients and allergen information on the pack you'll be handing out. The Netherlands Food and Consumer Product Safety Authority states that 14 allergens must be listed on food labels. Don't rely on the product name to determine which allergens are relevant to a particular product.

How should I store an opened bag of taaitaai?

Follow the storage instructions on the specific pack and seal the bag tightly after opening. Check the pack again if you plan to hand out the taaitaai at a later school occasion.