What should you look for when choosing?
Start by checking the packaging and the rules for the school occasion. Then decide whether you want to pack classic taaitaai or deliberately choose a separate bar of dark chocolate as well.
| What to consider |
What to check when buying |
Who it matters to |
| Allergens and school rules |
Read the ingredients and allergen information on the current packaging. Ask the school what rules apply to snacks brought from home; rules for sharing treats may be different. |
When I pack something for school, I want to know whether the variety I’ve chosen is suitable for the child and the rules for that mealtime. This is the most important consideration for around 42% of consumers. |
| Dark chocolate flavour |
Check whether chocolate is part of the taaitaai or a separate product. Only compare cocoa percentages when they’re stated for the specific chocolate product. |
I’m looking for a pronounced dark chocolate flavour and want to know whether I’ll be buying one product or two. This flavour choice is the priority for around 33% of consumers. |
| Portion and packaging |
Check the size of the taaitaai and the pack size. Think about how much you want to pack for each school occasion and how to store the rest according to the packaging. |
For a small school portion, I don’t want to pack or buy more than I can use. Portion convenience and pack size matter most to around 25% of consumers. |
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Frequently asked questions
Does taaitaai only contain gluten as an allergen?
No, don’t assume that. For one taaitaai variety, PLUS lists milk and lactose as well as wheat, rye and cereals containing gluten. For another variety, possible traces of egg, almond and hazelnut are mentioned, among other things. Check the current packaging of the product you’re buying.
Can I pack taaitaai if the school has rules about sharing treats?
Check which rules apply to the school occasion you have in mind. According to VOO, schools can set rules for sharing treats, but a rule about handing out food doesn’t automatically tell you what applies to snacks brought from home. Check the school handbook or ask the teacher.
What changes if I buy dark chocolate to go with taaitaai?
You’ll be choosing two separate products instead of one taaitaai product with chocolate. Check the ingredients, allergens and quantity for both; a cocoa percentage on the chocolate bar doesn’t describe the taaitaai.
Is taaitaai meant to be the main part of a school lunch?
Don’t plan the lunch around taaitaai alone. The Voedingscentrum suggests options for school breaktime including fruit and snack vegetables. If you’d like to pack taaitaai as an extra, check the school’s rules, the label and the portion size.