Who is this choice relevant to?

Parents bringing something in for a class

A sharing bag is handy, but before buying, ask whether the school allows edible treats and what its allergen policy is. The Netherlands Nutrition Centre explains that schools and after-school clubs may also choose to have a celebration policy with no treats.

Anyone planning a small celebration

Smaller taaitaai biscuits or shaped pieces can be appealing for a small group. Consider the contents and presentation separately: ‘artisan’ in a product name is not a quality assessment.

Anyone looking for gluten-free taaitaai

Choose a product clearly labelled as gluten-free and read the rest of the label too. The gluten-free varieties shown by Albert Heijn differ in their other ingredients and allergens.

What should you look for when choosing?

Start with the school or after-school club’s policy and the label. Then choose a size and presentation to suit the number of people you’re sharing with.

What to consider What to check before buying Who it matters to
Allergens and school policy Ask whether edible treats are allowed. Check the ingredients, allergens and any ‘may contain’ statement on the packaging you choose. If I’m bringing something in for a class, I want to know first whether it’s allowed and who the ingredients are suitable for. This is the top priority for around 31% of consumers.
Ease of sharing Compare the pack size and biscuit shapes, as well as the number of pieces if it’s stated; a bag of mini shapes isn’t necessarily individually wrapped. For a group, I want to be able to share out portions without having to cut up one large biscuit. Ease of sharing matters most to around 31% of consumers.
Presentation and flavour Look at the size and shape, and check that the listed ingredients suit the flavour you’re after. For a small celebration, I mainly want a suitable shape and a flavour the group will enjoy. Around 23% of consumers give presentation the highest priority.
Baking it yourself Check what’s included in the baking kit, what you’ll need to provide yourself and whether homemade treats can be taken into school. I want to make and decorate the shapes at home as part of the school occasion, and I have time to do so. This preparation is the top priority for around 15% of consumers.

Common mistakes

  • Relying on the product name to check allergens

    Regular taaitaai may contain cereals containing gluten, while a variety explicitly labelled gluten-free may still contain other allergens. The name or shape doesn’t tell you the whole story.

    Read the label on the exact pack you’re buying, including any ‘may contain’ statement. If you’re choosing a gluten-free variety, check the other allergens separately.

  • Buying a large bag before finding out the school’s policy

    According to the Netherlands Nutrition Centre, some schools and after-school clubs choose to have a celebration policy with no treats. A sharing bag won’t help if edible treats aren’t allowed.

    Ask the school or after-school club about its policy on treats and allergens in advance.

    Otherwise, you could be left with a large, unopened bag.

  • Assuming ‘artisan’ means it’s more suitable

    At PLUS, ‘artisan’ is part of the name of a taaitaai biscuit variety. On its own, the term says nothing about the allergens or whether it’s suitable for school.

    Compare the ingredients, size and how you plan to hand out the biscuits, rather than relying on the front of the pack alone.

  • Treating a product page as confirmation before buying

    Online listings can change. For a school occasion, both the variety available and the information on the packaging matter.

    Check what’s available just before you buy, then read the label on the product you’ve actually chosen.

Brands to consider

Albert Heijn

Albert Heijn provides product information for regular and gluten-free taaitaai, as well as a taaitaai baking kit.

  • The different product pages make it easier to compare ingredients and allergens across varieties.
  • Check that the variety you want is available, and always read the packaging you buy.

Jumbo

Jumbo lists taaitaai in gingerbread-man shapes, as well as artisan taaitaai biscuits.

  • The product information for the biscuits lists allergens including milk, rye, wheat and gluten.
  • Check current availability before counting on a particular shape.

PLUS

PLUS lists artisan taaitaai biscuits in a 250 g bag and mini taaitaai in a 500 g bag.

  • The two pack sizes make it easier to compare options for a small gathering and sharing with a group.
  • The term ‘artisan’ is no substitute for checking the ingredients and allergens.

ALDI

ALDI describes 500 g of anise-flavoured taai-taai in assorted shapes.

  • The listed pack size and shapes can help when planning to share them out.
  • Check the current packaging in store for ingredients and allergens.

Dirk

Dirk lists 1 de Beste Mini taai taai 500 g in its product search results.

  • The listed pack size is a useful starting point if you’re looking for a bag of mini taaitaai.
  • Check the packaging for ingredients, allergens and the number of pieces.

Lidl

Lidl Recipes uses mini taai-taai as an ingredient in a Sinterklaas treat.

  • The recipe shows one way to use mini taai-taai.
  • A recipe doesn’t tell you about the ingredients or availability of a particular taaitaai product in store.

Taaitaai on Joybuy

Related products coming soon.

Frequently asked questions

Can I take taaitaai in as a school treat?

First, ask about the school or after-school club’s policy. The Netherlands Nutrition Centre explains that schools and after-school clubs may choose to have a celebration policy with no treats; also ask what rules apply to ingredients and allergens.

What should I check for allergens on packaged taaitaai?

Read the label on the pack you’ve chosen, including any ‘may contain’ statements. According to the Netherlands Food and Consumer Product Safety Authority, food labels in the Netherlands must identify 14 specified allergens.

Is taaitaai always gluten-free?

No. The regular varieties shown by PLUS, Jumbo and Albert Heijn list wheat or rye, among other ingredients, while Albert Heijn also lists varieties explicitly labelled gluten-free. Even with those varieties, check the other ingredients and allergens.

Does ‘artisan’ mean taaitaai is more suitable for school?

No, you can’t draw that conclusion from the term. At PLUS, ‘artisan’ is part of a product name; whether it’s suitable for school depends on the school’s policy and the ingredients in the pack you choose.

How should I store taaitaai after opening?

Follow the storage instructions on the packaging you’ve bought. For the Bolletje taaitaai shown, Albert Heijn says to keep it sealed after opening; PLUS recommends storing its artisan taaitaai biscuits in a cool, dry, dark place.