What should you look for when choosing?
Start with the school or after-school club’s policy and the label. Then choose a size and presentation to suit the number of people you’re sharing with.
| What to consider |
What to check before buying |
Who it matters to |
| Allergens and school policy |
Ask whether edible treats are allowed. Check the ingredients, allergens and any ‘may contain’ statement on the packaging you choose. |
If I’m bringing something in for a class, I want to know first whether it’s allowed and who the ingredients are suitable for. This is the top priority for around 31% of consumers. |
| Ease of sharing |
Compare the pack size and biscuit shapes, as well as the number of pieces if it’s stated; a bag of mini shapes isn’t necessarily individually wrapped. |
For a group, I want to be able to share out portions without having to cut up one large biscuit. Ease of sharing matters most to around 31% of consumers. |
| Presentation and flavour |
Look at the size and shape, and check that the listed ingredients suit the flavour you’re after. |
For a small celebration, I mainly want a suitable shape and a flavour the group will enjoy. Around 23% of consumers give presentation the highest priority. |
| Baking it yourself |
Check what’s included in the baking kit, what you’ll need to provide yourself and whether homemade treats can be taken into school. |
I want to make and decorate the shapes at home as part of the school occasion, and I have time to do so. This preparation is the top priority for around 15% of consumers. |
Taaitaai on Joybuy
Related products coming soon.
Frequently asked questions
Can I take taaitaai in as a school treat?
First, ask about the school or after-school club’s policy. The Netherlands Nutrition Centre explains that schools and after-school clubs may choose to have a celebration policy with no treats; also ask what rules apply to ingredients and allergens.
What should I check for allergens on packaged taaitaai?
Read the label on the pack you’ve chosen, including any ‘may contain’ statements. According to the Netherlands Food and Consumer Product Safety Authority, food labels in the Netherlands must identify 14 specified allergens.
Is taaitaai always gluten-free?
No. The regular varieties shown by PLUS, Jumbo and Albert Heijn list wheat or rye, among other ingredients, while Albert Heijn also lists varieties explicitly labelled gluten-free. Even with those varieties, check the other ingredients and allergens.
Does ‘artisan’ mean taaitaai is more suitable for school?
No, you can’t draw that conclusion from the term. At PLUS, ‘artisan’ is part of a product name; whether it’s suitable for school depends on the school’s policy and the ingredients in the pack you choose.
How should I store taaitaai after opening?
Follow the storage instructions on the packaging you’ve bought. For the Bolletje taaitaai shown, Albert Heijn says to keep it sealed after opening; PLUS recommends storing its artisan taaitaai biscuits in a cool, dry, dark place.