Who is each option right for?

Visitors meeting a new baby who want to hand out treats quickly

If you’d like to put out something alongside rusks with aniseed sprinkles, look for small figures or a bag with a suitable quantity. Jumbo lists taaitaai figures, while PLUS offers packs in different sizes.

Hosts catering for guests who eat gluten-free

If a guest needs to eat gluten-free, the label on the specific pack is what matters. Albert Heijn lists gluten-free taaitaai from Consenza and Maître Mathis; when you buy it, also check the ingredients and allergen information on the packaging.

Anyone making a new-baby treat

If you want to combine taaitaai visibly with aniseed sprinkles, you could bake or decorate it yourself. An Albert Heijn Allerhande recipe uses crushed aniseed sprinkles when rolling out the taaitaai dough.

What should you look for when choosing?

First decide how you’d like to serve the taaitaai, then check the pack size and any dietary requirements.

What to consider What to check when buying Who it matters to
Handing out and quantity Compare the net weight and check whether you’re buying individual figures, a larger biscuit or another shape. If I’m expecting several visitors, I want to know whether I can hand out the taaitaai straight away or arrange it on a plate. For around 45% of consumers, this practical aspect of handing out treats comes first.
Allergens and gluten-free requirements Check the ingredients, allergen information, gluten-free claim and any warnings on the specific pack. If a guest needs to eat gluten-free or has to avoid certain allergens, I don’t want to rely on the product name alone. For around 33% of consumers, checking this is the top priority.
Presentation and season Check whether the shape, flavour or a claim such as “limited edition” actually appears on the product. If I want the treat to go with rusks and aniseed sprinkles, presentation matters more than convenience. For around 22% of consumers, this festive touch is the first consideration.

Common mistakes

  • Mistaking a St Nicholas-themed pack for a new-baby edition

    Jumbo and ALDI also feature taaitaai in a St Nicholas context. That seasonal presentation doesn’t, in itself, mean it’s a special edition for serving with rusks and aniseed sprinkles.

    Only treat it as a limited edition if that claim appears on the current product page or packaging. Otherwise, choose based on features such as shape, quantity and ingredients.

  • Relying on the online product title for allergen information

    A product name doesn’t tell you everything about the ingredients and warnings on the pack you’re buying. Albert Heijn and PLUS note that product information can change.

    Read the packaging of the specific product. If the taaitaai is sold loose, ask about allergen information before you buy.

  • Choosing a large bag before deciding how you’ll serve it

    Jumbo and PLUS list taaitaai in various shapes and pack sizes of 250 g and 500 g. The net weight alone won’t tell you how easy a product will be to serve to each guest.

    Decide how many people you’re expecting and whether you want individual treats, a plateful or decorations. Then compare the shape and quantity.

Brands and shops to explore

Albert Heijn

Albert Heijn lists its own taaitaai, Bolletje taaitaai and gluten-free products from Consenza and Maître Mathis.

  • The product listings offer different shapes and descriptions, making it easier to compare options.
  • Albert Heijn warns that ingredients, nutritional values and allergen information can change, so check the latest packaging.

Jumbo

Jumbo lists products including Sint Taai Taai Figuurtjes, 500 g, and a Bakkers Taaitaai Pop, 250 g.

  • The shape and pack size help you choose between handing out individual treats and presenting them on a plate.
  • The St Nicholas name doesn’t make these products new-baby editions.

PLUS

PLUS lists Taai taai sint en piet, 500 g, and Ambachtelijke taai taai koeken, 250 g.

  • The different pack sizes can be easily compared with the number of guests you’re expecting.
  • PLUS says that product, dietary and allergen information can change, so check the pack.

ALDI

ALDI Netherlands lists 500 g of aniseed-flavoured taai-taai in figure shapes as part of its St Nicholas range.

  • The product description specifies the quantity, shape and flavour.
  • The St Nicholas context doesn’t confirm that it’s a special variety for a new-baby treat.

Consenza

Albert Heijn lists Consenza Taai taai poppetjes with a gluten-free claim.

  • The product description makes this variety worth considering if you need a gluten-free option.
  • Check the gluten-free claim, allergens and any warnings on the specific pack.

Taaitaai on Joybuy

Related products will appear soon.

Frequently asked questions

Is there a special taaitaai edition to serve with rusks and aniseed sprinkles?

A St Nicholas product or a recipe featuring aniseed sprinkles doesn’t confirm that a special new-baby edition exists. If you specifically want to buy one, check that the current product page or packaging explicitly describes it as such.

Where can I find allergen information for taaitaai?

For pre-packed taaitaai, check the ingredients and allergen information on the label of the specific pack. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly listed on the labels of pre-packed foods. If a product is sold loose, ask the seller for information before you buy.

Is having ‘gluten-free’ in the product name enough for a gluten-free guest?

Don’t rely on the online product title alone: check that the specific pack is labelled gluten-free, and read the allergen information and any warnings. Albert Heijn lists gluten-free taaitaai from Consenza and Maître Mathis, but the packaging is what matters when choosing the product you buy.

How should I store taaitaai and crushed aniseed sprinkles after opening?

Follow the instructions on the taaitaai packaging. For its Bakkers Taaitaai Pop, Jumbo recommends sealing it well after opening and storing it in a dark place. The Netherlands Nutrition Centre advises keeping crushed aniseed sprinkles tightly sealed in a dry place.