What should you look for when choosing?
First decide how you’d like to serve the taaitaai, then check the pack size and any dietary requirements.
| What to consider |
What to check when buying |
Who it matters to |
| Handing out and quantity |
Compare the net weight and check whether you’re buying individual figures, a larger biscuit or another shape. |
If I’m expecting several visitors, I want to know whether I can hand out the taaitaai straight away or arrange it on a plate. For around 45% of consumers, this practical aspect of handing out treats comes first. |
| Allergens and gluten-free requirements |
Check the ingredients, allergen information, gluten-free claim and any warnings on the specific pack. |
If a guest needs to eat gluten-free or has to avoid certain allergens, I don’t want to rely on the product name alone. For around 33% of consumers, checking this is the top priority. |
| Presentation and season |
Check whether the shape, flavour or a claim such as “limited edition” actually appears on the product. |
If I want the treat to go with rusks and aniseed sprinkles, presentation matters more than convenience. For around 22% of consumers, this festive touch is the first consideration. |
Taaitaai on Joybuy
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Frequently asked questions
Is there a special taaitaai edition to serve with rusks and aniseed sprinkles?
A St Nicholas product or a recipe featuring aniseed sprinkles doesn’t confirm that a special new-baby edition exists. If you specifically want to buy one, check that the current product page or packaging explicitly describes it as such.
Where can I find allergen information for taaitaai?
For pre-packed taaitaai, check the ingredients and allergen information on the label of the specific pack. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly listed on the labels of pre-packed foods. If a product is sold loose, ask the seller for information before you buy.
Is having ‘gluten-free’ in the product name enough for a gluten-free guest?
Don’t rely on the online product title alone: check that the specific pack is labelled gluten-free, and read the allergen information and any warnings. Albert Heijn lists gluten-free taaitaai from Consenza and Maître Mathis, but the packaging is what matters when choosing the product you buy.
How should I store taaitaai and crushed aniseed sprinkles after opening?
Follow the instructions on the taaitaai packaging. For its Bakkers Taaitaai Pop, Jumbo recommends sealing it well after opening and storing it in a dark place. The Netherlands Nutrition Centre advises keeping crushed aniseed sprinkles tightly sealed in a dry place.