Which pack is right for you?

Hosts serving a small group

If you’d rather not have much taaitaai left over, consider Albert Heijn’s 350 g bag or PLUS’s 250 g bag before choosing a 500 g pack.

Families and brunch tables

If several people will be sharing taaitaai, you can compare the 500 g packs from Jumbo, ALDI, PLUS and Dirk. Also think about what you’ll do with an opened bag if there’s any left over.

Label checkers

If ingredients or allergens matter to anyone at the table, check the exact variety you’re buying. The products reviewed from Albert Heijn, Jumbo and PLUS list cereals containing gluten and milk, among other ingredients; warnings about possible traces vary by pack.

What should you look for when choosing?

Work out how many people will be eating, then check availability, the label and how much you want to serve.

What to consider What should you check? Who is it important for?
How much to share Compare the net weight with the number of people eating, and check whether a serving size is given. Jumbo lists around 36 servings of 14 g in its 500 g pack; Albert Heijn lists 25 servings of 14 g in its 350 g pack. If several people are eating, I want to put enough on the table without having to open a second bag during breakfast. Having enough to go round is the top priority for around 36% of consumers.
Seasonal availability Check shortly before breakfast whether the exact pack is available at your chosen shop. ALDI and PLUS include taaitaai in their St Nicholas or Sinterklaas ranges. If you want a particular bag for breakfast, you don’t want to have to find an alternative while doing the shopping. Availability comes first for around 29% of consumers.
Ingredients and allergens Check the ingredients, listed allergens and any warnings about possible traces on the pack you’ve chosen. If someone at the table needs to avoid certain ingredients, I need to be able to check what’s in this particular taaitaai. Checking the label is the main concern for around 21% of consumers.
Serving size and nutritional information Compare the nutritional information per 100 g and, if provided, per serving for the variety you’ve chosen. If I only want to serve some of the bag, I want to be able to check the serving size and sugar content. Around 14% of consumers give this consideration priority.

Common mistakes

  • Assuming all taaitaai has the same allergens listed

    Ingredients and warnings about possible traces can vary between varieties. Choosing a different shop or pack size doesn’t, in itself, tell you whether a product is suitable for someone with an allergy.

    Before buying and serving it, read the label on the pack you’ll actually be using.

  • Assuming a smaller bag is always more practical

    A smaller bag can help limit leftovers, but you may need several bags for a larger table.

    Estimate how many people will be eating, then compare pack sizes.

  • Taking seasonal availability for granted

    ALDI and PLUS include the taaitaai mentioned here in a St Nicholas or Sinterklaas range. So don’t count on a particular pack being available for breakfast without checking first.

    Check shortly before you shop whether your chosen retailer stocks it.

  • Assuming average nutritional values apply to every brand’s label

    The Netherlands Nutrition Centre’s average nutritional values for taaitaai may not match those on the pack you buy.

    If you want to compare portions or sugar content, use the nutritional information for the variety you’ve chosen.

Brands to consider

Albert Heijn-huismerk

Albert Heijn lists a 350 g bag of AH Taai taai, containing 25 servings of 14 g.

  • The product information includes ingredients, allergens, nutritional information and storage advice.
  • Albert Heijn notes that product information can change, so check the packaging too.

Jumbo-huismerk

Jumbo lists Sint Taai Taai Figuurtjes in a 500 g bag, with around 36 servings.

  • The product information lists ingredients, allergens, nutritional information and storage advice.
  • Compare the stated number of servings with how much you actually want to put on the table.

ALDI

ALDI lists 500 g of aniseed-flavoured, figure-shaped taai-taai in its St Nicholas range.

  • Its pack weight makes it easy to compare with other 500 g bags.
  • Check the label on the bag you choose for ingredients, allergens and nutritional information.

PLUS-huismerk

PLUS lists 500 g of Taai taai sint en piet and 250 g of Ambachtelijke taai taai koeken.

  • The two pack sizes let you choose whether to serve more or less taaitaai.
  • Check the ingredients and allergens for each variety; the smaller bag won’t necessarily have the same label.

1 de Beste bij Dirk

Dirk lists 1 de Beste Mini taai taai in a 500 g pack.

  • The stated weight helps you plan a breakfast to share.
  • Check the label on the pack you choose for ingredients, allergens and nutritional information.

Related products at Joybuy

Related products will be available soon.

Frequently asked questions

What size bag is right for Sunday breakfast with several people?

A 500 g bag is an option if several people will be eating taaitaai or you don’t mind having some left over. Jumbo lists around 36 servings of 14 g in its 500 g bag; Albert Heijn lists 25 servings of 14 g in its 350 g pack. Think about how many people are eating and how much you want to serve, rather than looking only at the number of servings on the pack.

Should I check the allergens on each pack of taaitaai?

Yes. If allergens matter to anyone at the table, check the variety you’ve chosen. The products reviewed from Albert Heijn, Jumbo and PLUS list cereals containing gluten and milk, among other ingredients; warnings about possible traces vary between products. The Netherlands Food and Consumer Product Safety Authority highlights the importance of allergen information on labels.

Can I count on taaitaai being available all year round?

Don’t assume it will be available all year round without checking. ALDI and PLUS include the products mentioned in a St Nicholas or Sinterklaas range, so check whether your chosen shop has the exact pack in stock before breakfast.

How should I store taaitaai after opening?

Follow the storage advice on the pack you’ve bought. Albert Heijn, Jumbo and PLUS product information says to store it in a cool, dry, dark place; Albert Heijn recommends keeping it in a sealed tin after opening.

Which nutritional information can help me decide on a serving size?

Check the label on the taaitaai you’ve chosen for the nutritional information per 100 g and the serving size, if one is given. The Netherlands Nutrition Centre’s average values can vary between brands and don’t replace the nutritional information on the pack you buy.