What should you look for when choosing?
First decide whether the taaitaai is for one recipient or for sharing. Then check whether its seasonal look suits the occasion and whether the recipient can eat the ingredients.
| What to consider |
What to check when buying |
Who it matters to |
| Quantity |
Check the net weight: the packs mentioned range from 250 g for a small token to 500 g for sharing. |
If I’m giving something to one household, I don’t want an unnecessarily large bag; for a visit, I want to have enough to put out. For around 45% of consumers, getting the quantity right is the most important consideration. |
| Presentation |
Check the product name and packaging for references to St Nicholas and Piet. Around New Year, also check current availability. |
I want my gift to suit both the recipient and the New Year occasion, even if the biscuits themselves are associated with Sinterklaas. For around 33% of consumers, the look is the first thing they consider. |
| Ingredients and allergens |
Read the current label, including the allergens and any warnings about possible traces of other allergens. Check dietary restrictions with the recipient in advance. |
If the recipient has to avoid certain ingredients, I don’t want to rely on the words ‘gluten-free’ alone. For around 22% of consumers, suitability for the recipient comes first. |
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Frequently asked questions
Is taaitaai a suitable gift for New Year?
Yes, if the recipient enjoys taaitaai and the presentation suits the occasion. Some packs make an explicit reference to Sinterklaas, so check them before buying if you’re looking for a neutral New Year’s gift.
What size should I choose for a household or a get-together?
A 250 g pack may suit a small token, while 500 g gives you more to share during a group visit. The 350 g size listed by Albert Heijn falls in between. Choose the quantity according to how many people will be eating them.
Does allergen information have to be shown on a pack of taaitaai?
Yes. According to the Netherlands Food and Consumer Product Safety Authority, allergen information must appear on the label of prepacked products. When giving taaitaai as a gift, read the information on the pack you’ve actually bought, especially if the recipient has an allergy.
Is gluten-free taaitaai also suitable for someone with a nut allergy?
Not necessarily: according to the product information, the gluten-free Consenza taaitaai listed by Albert Heijn contains almonds and nuts, as well as oats. Check the current label and ask the recipient what’s suitable.
How should I store taaitaai once opened?
Follow the storage instructions on the pack you’ve bought. For its taaitaai, Albert Heijn recommends keeping it in a sealed tin once opened. For its 250 g taaitaai figure, Jumbo says to seal it well and store it in a dark place.