Who is this relevant to?

Families looking to fill a biscuit tin

If several people will be sharing, or you’d like to serve taaitaai on more than one occasion, it’s not just the total quantity that matters. Separate bags can be handy if you don’t want to open the rest straight away.

Households that need to check allergens

If you’re buying taaitaai for someone with an allergy or intolerance, check the ingredients, allergens and any warnings on the packaging you’ll actually be serving.

Those organising a Mother’s Day visit

If you’re looking for taaitaai especially for Mother’s Day, it’s worth checking availability first. PLUS includes taaitaai in its Sinterklaas range.

What should you look for when choosing?

First, check whether taaitaai is on sale around Mother’s Day. Then choose an amount that suits your gathering and check the information on your chosen pack before sharing.

What to consider What should you check? Who is this most important for?
Availability Check the shop’s current stock shortly before Mother’s Day; if you’re buying early, check the best-before date too. If I’m planning taaitaai for a visit, I want to know whether I’ll be able to buy it then. Availability comes first for around 36% of consumers.
Quantity and storage Compare one 500 g bag with three separate 500 g bags, and follow the storage advice on the packaging. For a smaller gathering, I don’t want to open more bags than necessary. Quantity and storage matter most to around 29% of consumers.
Ingredients and allergens Read the current label for your chosen variety, including any allergen warnings. If a guest has an allergy, I need to be able to decide what I can serve. This is the main concern for around 21% of consumers.
When to serve Decide how much taaitaai to put out during the visit, and store the rest according to the pack instructions. When children are joining us, I want to serve the treat as a set snack occasion. This is the main consideration for around 14% of consumers.

Common mistakes

  • Assuming taaitaai will automatically be available in May

    PLUS includes taaitaai in its Sinterklaas range. So you can’t count on it being available for a Mother’s Day visit.

    Check current stock before deciding what to put in the biscuit tin.

  • Choosing a multipack without considering the size of your gathering

    Albert Heijn’s pack contains three separate bags of 500 g each; one bag from Jumbo or PLUS contains 500 g. For a small gathering, the larger total quantity may be more than you want to use.

    Choose based on how many occasions you’ll be sharing it, and only open each separate bag when you need it.

    Taaitaai that isn’t shared or used before its stated best-before date may be left over.

  • Relying on an old ingredients list

    Ingredients and allergen warnings can vary between products. Albert Heijn and PLUS also point out that product information can change.

    Read the label on the pack when you buy it and before serving, especially if a guest has an allergy.

Brands compared

Albert Heijn

Albert Heijn lists an AH Taai taai 3-pack with three separate 500 g packs.

  • You don’t have to open all the bags at once.
  • Albert Heijn warns that information such as ingredients and allergy details may change; check the current label.

Jumbo

Jumbo lists Sint Taai Taai Figuurtjes in a 500 g bag.

  • The product information includes ingredients, nutritional values and advice to store the taaitaai in a cool, dry place.
  • According to Jumbo, this variety contains gluten, milk, rye and wheat. If you’re serving it to guests with allergies, check the label on the bag you’ve bought.

PLUS

PLUS lists a 500 g bag of taaitaai and includes it in its Sinterklaas range.

  • The product information recommends storing the variety shown in a cool, dry and dark place.
  • Check availability before Mother’s Day and read the current ingredients and allergy information on the packaging.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Which allergens should I check in taaitaai?

Always read the label on the specific pack. For its 500 g Sint Taai Taai Figuurtjes, Jumbo lists gluten, milk, rye and wheat, among other ingredients; details may differ for another variety. The Netherlands Food and Consumer Product Safety Authority says that legally required allergens must be listed on the label.

How should I store an opened bag of taaitaai?

Seal the bag well after use and follow the storage advice on the packaging. For the variety shown, Jumbo recommends storing it in a cool, dry place; PLUS advises storing its variety in a cool, dry and dark place. Also check the best-before information on the bag you’ve bought.

Is taaitaai available around Mother’s Day?

It depends on the shop’s current stock. PLUS includes taaitaai in its Sinterklaas range, so check availability shortly before your Mother’s Day visit and have an alternative ready for the biscuit tin.

Is a large bag of taaitaai suitable as a treat for children?

The pack size doesn’t determine how much you need to serve during one visit. Put out an amount for the occasion and store the rest according to the label. The Netherlands Nutrition Centre advises that children aged 4 to 12 should have something to eat or drink between meals no more than four times a day.