What should you look for when choosing?
Start with the current label: the sugar level, allergens and portion size each answer a different question about Taaitaai for after school.
| What to consider |
What to check when buying |
Who it matters to |
| Comparing sugars |
Compare ‘of which sugars’ per 100 g across Taaitaai products, then check the stated portion. |
If I’m looking for a variety with less sugar, I want to compare products on the same basis. An estimated 42% of consumers put this sugar comparison first. |
| Allergens and school policy |
Read ‘contains’ and ‘may contain’ on the current label; ask the school or after-school club what rules apply. |
If I want to send Taaitaai in with my child, I need to know whether the ingredients and possible allergens are suitable for the child and the setting. An estimated 33% of consumers prioritise these checks. |
| Portion and treat occasion |
Check the portion size on the packaging and decide in advance how much Taaitaai you want to give. |
If you want to offer a seasonal biscuit after school, you can decide on an amount and an occasion first. For an estimated 25% of consumers, the portion for a treat matters most. |
Taaitaai at Joybuy
Related products coming soon.
Frequently asked questions
Does slightly less sugar automatically mean ‘reduced sugar’?
No. A small difference between Taaitaai products isn’t enough to prove this. Regulation (EC) No 1924/2006 requires, among other things, that a product making a ‘reduced sugar’ claim contains at least 30% less sugar than a comparable product. You should also check that the other requirements for the claim are met.
Is Taaitaai with slightly less sugar intended as an everyday after-school snack?
A lower sugar level within the Taaitaai category doesn’t automatically make a biscuit a good choice for every school day. The Netherlands Nutrition Centre recommends fruit and vegetables as snacks for children; if you want to offer Taaitaai as a treat, decide on the portion in advance.
Does regular Taaitaai contain gluten?
The Albert Heijn and Jumbo product listings name cereals containing gluten, including wheat and rye, for the standard AH, Bolletje and Jumbo varieties discussed here. Always read the current label on your chosen pack before sending it in with your child.
Does gluten-free Taaitaai also contain less sugar?
Not necessarily: the Albert Heijn listing for Maître Mathis Taai taai glutenvrij stated 41 g of sugars per 100 g, compared with 36 to 39 g for the three standard varieties discussed here. Compare sugar levels and allergens separately on the current packaging.