Who is this choice for?

Shoppers looking for less sugar

You want to serve taaitaai with rusks and aniseed sprinkles, but will only choose an option that is demonstrably lower in sugars. So you compare the nutritional information as well as any claim on the packaging.

Families looking for a traditional treat

You want to serve taaitaai as a separate biscuit alongside the celebration food. The shape, flavour and amount you serve matter more to you than a claim about lower sugar.

Shoppers with dietary restrictions

First, you need to check which grains and other allergens are in the taaitaai you choose. A gluten-free label doesn’t answer the separate question of its sugar content.

What should you look for in taaitaai?

First decide whether lower sugars are a must-have or whether taaitaai is mainly a traditional addition to rusks with aniseed sprinkles. Always check the packaging you choose for any dietary restrictions.

What to consider What to check when buying Who it matters to
Demonstrably lower sugars Compare ‘of which sugars’ per 100 g across similar products, and check what any claim about lower sugars is based on. If I serve taaitaai alongside rusks with aniseed sprinkles, I don’t want to rely on a small difference between two labels. For around 60% of shoppers, demonstrably lower sugar is the top priority.
Traditional treat Decide whether you’ll serve taaitaai on its own or use it in a recipe; then check the product’s shape and storage instructions. I mainly want a familiar biscuit for a special occasion, and I’ll decide how much to serve. For around 20% of shoppers, the treat itself comes first.
Ingredients and allergens Check the current packaging for grains, milk and any other listed allergens; assess the sugar content separately afterwards. If I have a dietary restriction, I first need to know whether the taaitaai is suitable for me, even if I’m also watching my sugar intake. For around 20% of shoppers, checking this comes before comparing sugar content.

Common mistakes when choosing

  • Mistaking a lower value on the label for a claim about lower sugars

    Albert Heijn lists 36 g of sugars per 100 g for Bolletje Taai Taai and 39 g for AH Taai taai. That difference alone doesn’t prove that either product carries a substantiated claim about lower sugars.

    Compare the same amount per 100 g, and check any claim and the comparison it’s based on on the packaging.

  • Confusing gluten-free with lower sugar

    Albert Heijn lists 41 g of sugars per 100 g for Maître Mathis Taai taai glutenvrij. So the gluten-free label says nothing about lower sugar content; the product information also lists milk and lupin as allergens.

    First check whether the ingredients suit your dietary needs, then compare the nutritional information separately.

  • Relying only on outdated online product information

    Ingredients and nutritional values can change. Jumbo also states on the page for De Originele Taai Taai that the product is no longer part of its online range.

    Check the latest product information just before buying, and read the packaging when it arrives, especially if an allergen or sugar claim is a deciding factor.

Brands to consider for comparison

Albert Heijn

Albert Heijn’s product pages show AH Taai taai, Bolletje Taai Taai and a gluten-free version from Maître Mathis.

  • For AH Taai taai, Albert Heijn lists 39 g of sugars per 100 g and ingredients including wheat, rye and milk.
  • Albert Heijn notes that ingredients and nutritional values can change. So check the packaging before comparing products for sugar or allergens.

Jumbo

The page for Jumbo De Originele Taai Taai provides nutritional information for a standard version.

  • Jumbo lists 38,8 g of sugars per 100 g for De Originele Taai Taai.
  • The same page marks the product as no longer available in its online range. Don’t treat this value as confirmation that it’s currently available.

PLUS

PLUS lists a 500 g bag of mini taaitaai, with ingredients, allergens and nutritional information.

  • For PLUS Taai taai sint en piet, the listing gives 38,594 g of sugars and 37,613 g of added sugars per 100 g.
  • The product information lists wheat, rye and milk. Check the current label if these ingredients matter to your choice.

ALDI

ALDI describes its 500 g taai-taai as aniseed-flavoured biscuits shaped into figures.

  • The description can help you decide whether the shape suits the way you want to present them alongside rusks with aniseed sprinkles.
  • For a sugar comparison, check the nutrition table on the packaging; the product’s shape tells you nothing about its sugar content.

Dirk

Dirk’s search results list a 500 g bag of mini taaitaai.

  • The product type and pack size listed can help when planning your celebration food.
  • To choose based on sugar or allergens, compare the nutritional information and ingredients on the current product label.

Taaitaai on Joybuy

Related products will be available soon.

Frequently asked questions

Does taaitaai with slightly less sugars than another brand automatically count as a lower-sugar choice?

No. A difference between two sugar values isn’t, by itself, a substantiated nutrition claim. Compare products per 100 g and check the claim and the basis for comparison on the packaging. For a product to be labelled ‘light’ based on sugars, the Netherlands Nutrition Centre says it must contain 30% less sugars than a comparable product.

Which of the standard taaitaai products listed has the lowest stated sugar value?

Albert Heijn lists 36 g of sugars per 100 g for Bolletje Taai Taai, compared with 39 g for AH Taai taai. Jumbo lists 38,8 g for De Originele Taai Taai, and PLUS lists 38,594 g for Taai taai sint en piet. This compares the four label values listed; it doesn’t prove that Bolletje carries a substantiated claim about lower sugars.

Does gluten-free taaitaai also contain less sugar?

You can’t tell from the gluten-free label. Albert Heijn lists 41 g of sugars per 100 g for Maître Mathis Taai taai glutenvrij, so assess the dietary restriction and the sugar content separately.

How should I store taaitaai after the celebration?

Follow the storage instructions on the packaging you choose. For AH Taai taai, Albert Heijn recommends storing it in a sealed tin after opening; PLUS recommends keeping its taaitaai in a cool, dry, dark place.