Who might find these considerations useful?

Coffee drinker watching their sugar intake

You fancy some taaitaai with your afternoon coffee, so you compare the sugar content per 100 g. Then you check how much sugar is in the portion you plan to eat.

Shopper avoiding gluten or nuts

The ingredients and allergens listed on the current packaging are what matter most to you. Only then does comparing sugar values make sense.

Shopping for a coffee break with others

You’re looking for a suitable amount to share. As well as sugar per 100 g, consider the size of the biscuits, pack size and storage instructions.

What should you look for when choosing?

First, check whether an ingredient or allergen rules out a product for you. Then compare the sugars per 100 g in suitable taaitaai and decide what portion will work for your coffee break.

What to consider What to look for Who it matters to
Sugars Compare ‘of which sugars’ per 100 g for similar taaitaai. Treat a ‘low in sugar’ claim separately from a comparatively lower sugar figure. If I want taaitaai with my coffee, I look for the lowest sugar figure on the label within this product category. Around 50% of consumers prioritise this comparison.
Ingredients and allergens Check the ingredients, allergens and any warnings about possible traces on the current packaging. If I need to avoid an ingredient, a lower sugar value only matters once I know the taaitaai is suitable for me. Around 30% of consumers prioritise this check.
Portion and packaging Check the weight of each biscuit and how much you plan to serve. Also check the pack size and storage instructions. For a coffee break with others, I want to choose a pack that we can share and store. This is the most important consideration for around 20% of consumers.

Common mistakes

  • Assuming ‘less sugar’ means ‘low in sugar’

    According to Albert Heijn, Consenza lists 29 g of sugars per 100 g. That’s less than the figures for the regular products mentioned, but the Netherlands Nutrition Centre sets a limit of no more than 5 g per 100 g for a ‘low in sugar’ claim.

    Use a lower sugar figure to compare similar products, not as proof that a product is low in sugar.

  • Looking only at sugar per biscuit

    A smaller biscuit may contain fewer grams of sugar per biscuit without having a lower sugar content per 100 g. Portion sizes can also vary between products.

    Compare per 100 g first, then check the weight and number of biscuits you plan to eat.

  • Assuming gluten-free means allergen-free

    According to Albert Heijn, the Consenza taaitaai labelled gluten-free also contains oats and almonds. The gluten-free label doesn’t mean the taaitaai is low in sugar either.

    Check the current packaging for all ingredients and allergens that are relevant to you.

  • Assuming product information never changes

    A product page you looked at previously is no substitute for checking the label on the pack you’re buying. Availability may also vary by shop or over time.

    Check what’s currently available before buying and read the packaging again, even if you recognise the product name.

Brands and shops to explore

The examples below can help you decide what information to compare when choosing taaitaai. A shop name alone says nothing about the sugar content of an individual product.

Albert Heijn

Albert Heijn lists both AH Taai taai and Consenza Taai taai poppetjes gluten free.

  • The listed sugar values are 39 g and 29 g per 100 g respectively, so you can compare these types of taaitaai on the same basis.
  • The Consenza variety contains almonds; if you have dietary restrictions, check the other ingredients on the packaging too.

Jumbo

Jumbo’s product information for Bolletje Taai Taai Poppetjes lists nutritional values per 100 g and per biscuit.

  • For this product, Jumbo lists 36 g of sugars per 100 g and around 3.5 g per little figure.
  • Use the per-biscuit figure to work out your planned portion, not as a substitute for comparing products per 100 g.

PLUS

PLUS provides nutritional information for its Ambachtelijke taai taai koeken.

  • The product information lists 38.594 g of sugars per 100 g and includes wheat, rye and milk among the allergens.
  • The listed Nutri-Score D doesn’t indicate whether a product is low in sugar; check the sugar value itself for that.

ALDI

ALDI Netherlands lists taai-taai in a 500 g pack.

  • The listed pack size is useful if you’re buying for several coffee drinkers.
  • Check the sugars and allergens on the packaging before comparing this taai-taai with other products.

Dirk

Dirk lists 1 de Beste Mini taai taai in a 500 g pack.

  • The product listing gives you a name and pack size to look out for in store.
  • Check the nutritional information and allergens on the packaging before comparing sugar values.

Taaitaai at Joybuy

Related products coming soon.

Frequently asked questions

Are the types of taaitaai mentioned low in sugar?

No. Albert Heijn, Jumbo and PLUS list 29 to 39 g of sugars per 100 g for the products mentioned. The Netherlands Nutrition Centre sets a maximum of 5 g of sugars per 100 g for a ‘low in sugar’ claim. So a product can contain less sugar than another without being low in sugar.

Should I compare sugar per biscuit or per 100 g?

Start by comparing similar taaitaai per 100 g, so differences in biscuit size don’t distort the comparison. Then check the weight of the biscuits you plan to have with your coffee.

Is gluten-free taaitaai suitable if I avoid nuts?

Not necessarily: according to Albert Heijn, the Consenza variety labelled gluten-free contains almonds. Always check the ingredients and allergens on the packaging in question before buying.

Which allergens should I check in taaitaai?

Check the current label for all allergens that are relevant to you. The products mentioned include wheat, rye, milk and almonds, among others; this information doesn’t automatically apply to every type of taaitaai.

How should I store taaitaai after opening?

Follow the storage instructions on the packaging. Albert Heijn recommends keeping AH Taai taai in a sealed tin after opening; also check the best-before date if you’re keeping the pack for future coffee breaks.