Who is this choice for?

If you’re looking for a verifiable reduction in sugar

You want to be able to see what a sugar claim means and how much sugar the product contains before ordering. A label such as ‘sugar-conscious’ isn’t enough on its own.

If you want to keep eating taaitaai

You want to stick with this chewy, spiced biscuit, so you compare the nutritional information for taaitaai rather than treating a different type of biscuit as an equivalent.

If you need to plan your online order

You check the ingredients and allergen information before paying. Your selected shop and delivery time also matter: according to PLUS, available delivery times depend on the shop and when you place your order.

What should you look for when ordering?

First decide whether taaitaai itself or a verifiable sugar claim matters most to you. Then compare the ingredients and nutritional information, and check the order with your chosen shop.

Regular taaitaai

A good choice if: you specifically want taaitaai and the nutritional information for the product you choose is acceptable to you.

Consider: taaitaai from Albert Heijn, Jumbo and PLUS lists around 38.6–39 g of sugars per 100 g; the product information reviewed doesn’t confirm a reduced-sugar claim.

Spiced biscuit with a reduced-sugar claim

A good choice if: an explicit comparison of sugar content matters more to you than choosing taaitaai.

Consider: Jumbo says its ontbijtkoek bar contains at least 30% less sugar than its regular plain ontbijtkoek bar. It’s still ontbijtkoek, a different type of product from taaitaai.

Spiced biscuit with no added sugars

A good choice if: you’re specifically looking for a product with no added sugars and are happy to choose ontbijtkoek as an alternative.

Consider: no added sugars doesn’t mean sugar-free. The Peijnenburg ontbijtkoek sold by Jumbo lists 4.9 g of sugars per 100 g and contains xylitol.

What to consider What to check before buying Especially relevant if
Sugar claim Read the exact claim and find out which product is being used for comparison. Then compare sugars per 100 g and per serving. I’m looking for less sugar and want to know what the product is being compared with, even if that means choosing a biscuit other than taaitaai. For around 46% of consumers, this verifiable sugar reduction is the top priority.
Ingredients and allergens Read the current ingredients and allergen information for the product you’ve chosen; check for sweeteners in alternatives too. I need to avoid certain ingredients, so the biscuit has to be suitable before the sugar claim comes into play. For around 27% of consumers, checking the ingredients comes first.
Online order Select your shop and check the delivery time and any product substitutions before paying. I want to know which biscuit I can actually order and receive, especially if a substitute has different nutritional information. For around 18% of consumers, getting an order that suits them is the first priority.
Serving size Check the sugars per 100 g alongside the amount you want to serve. If I’m sharing taaitaai, I want to control how much is served at each eating occasion without mistaking a small portion for less sugar per 100 g. Planning portion sizes comes first for around 9% of consumers.

Common mistakes

  • Assuming regular taaitaai contains less sugar

    Regular taaitaai from Albert Heijn, Jumbo and PLUS lists around 38.6–39 g of sugars per 100 g. The type of product or a sugar-conscious look doesn’t prove that it contains less sugar.

    Look for the exact claim and compare the nutritional information with the product you would otherwise choose.

  • Looking only at the serving size

    A smaller serving doesn’t change the nutritional value per 100 g. The Netherlands Nutrition Centre gives an average of 7.5 g of sugar for a 20 g piece of taaitaai; products can vary.

    Use the value per 100 g to compare products and the value per serving to work out how much you want to serve.

  • Treating ontbijtkoek with no added sugars as the same as taaitaai

    The Peijnenburg ontbijtkoek sold by Jumbo is a different type of biscuit and contains xylitol. Jumbo warns that excessive consumption may have a laxative effect and says that xylitol isn’t suitable for animals.

    If you’re considering this product instead of taaitaai, check the ingredients and usage warnings.

  • Confusing a product page with a completed order

    According to PLUS, delivery times depend on the shop you choose and when you place your order. A suggested substitute may also be a different product.

    Check the delivery time and your substitution choice before paying. If you receive a substitute, read its ingredients and nutritional information again.

Brands to compare

Albert Heijn

Albert Heijn lists both its own-brand taaitaai and a separate category for sugar-conscious biscuits.

  • According to Albert Heijn, AH Taai taai contains 39 g of sugars per 100 g.
  • The sugar-conscious biscuit category doesn’t automatically make this taaitaai a reduced-sugar product; check the allergen information for the item you choose too.

Jumbo

Jumbo lists taaitaai as well as separate ontbijtkoek products with sugar claims.

  • According to Jumbo, Jumbo Sint Taai Taai Figuurtjes contains 38.6 g of sugars per 100 g. A Jumbo ontbijtkoek bar carries a separate comparative reduced-sugar claim.
  • The ontbijtkoek bars aren’t taaitaai; don’t compare their claims and ingredients as if they were the same type of biscuit.

PLUS

PLUS lists its own-brand taaitaai and bases delivery options on the shop selected and when you place your order.

  • According to PLUS, PLUS Taai taai sint en piet contains 38.594 g of sugars per 100 g.
  • This nutritional value alone doesn’t support a reduced-sugar claim; check the available delivery time too.

Dirk

Dirk lists 500 g Mini taai taai in its online search results.

  • The search result helps you find this particular taaitaai product.
  • Only assess any sugar claim by checking the nutritional information and packaging for the product you choose.

An ontbijtkoek alternative on Joybuy

If you’re not set on taaitaai, you could consider this ontbijtkoek as a spiced alternative. The product name alone doesn’t show how much sugar it contains or what a sugar claim is being compared with.

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

This is ontbijtkoek for anyone considering a different type of spiced biscuit from taaitaai.

The product name states 250 g. Don’t take the variant name as proof that the cake is sugar-free or contains verifiably less sugar; before buying, check the current nutritional information per 100 g and per serving, and the basis of any comparative claim.

View on Joybuy

Frequently asked questions

Does ‘sugar-conscious’ mean taaitaai contains less sugar?

No. That label doesn’t prove that the taaitaai you’ve chosen has a lower sugar content. Albert Heijn also uses ‘sugar-conscious’ as a category for biscuits; check the claim and the nutrition table for the individual product.

How do I assess a reduced-sugar claim when ordering online?

Read exactly what the product page or packaging says and find out which product it’s compared with. Jumbo says its ontbijtkoek bar contains at least 30% less sugar than its regular plain Jumbo ontbijtkoek bar; this comparison doesn’t mean the product is taaitaai or sugar-free.

Is ontbijtkoek with no added sugars also sugar-free?

No. The Peijnenburg ontbijtkoek with no added sugars sold by Jumbo lists 4.9 g of sugars per 100 g. So, alongside the claim, check the line for sugars.

What should I check if my online taaitaai order is substituted?

Check that the substitute still suits your preference for taaitaai, your ingredient requirements and the sugar content you’re looking for. Before accepting the substitution, read the nutritional and allergen information again. PLUS also says that delivery times depend on the shop and when you place your order.

What should I know about an alternative containing xylitol?

Check the usage warnings before choosing a product containing xylitol. The Peijnenburg ontbijtkoek with no added sugars sold by Jumbo contains xylitol; Jumbo warns that excessive consumption may have a laxative effect and says that xylitol isn’t suitable for animals.