If you’re looking for taaitaai with less sugar for King’s Day, compare the ‘of which sugars’ values per 100 g across similar products, then check the portion size and allergens. Albert Heijn’s product page lists 29 g of sugars per 100 g for Consenza Taai taai poppetjes, compared with 36 g for Bolletje taai taai and 39 g for AH Taai taai. A lower figure on its own does not prove that a product can be described as having reduced sugar content.
You want to serve taaitaai and start by comparing the ‘of which sugars’ values per 100 g. Then check the weight of each piece: the Netherlands Nutrition Centre gives an average of 7.5 g of sugar for a 20 g piece of taaitaai, but the value varies by product.
You need a gluten-free option but also want to compare the sugar content. Albert Heijn’s product pages list 29 g of sugars per 100 g for the gluten-free Consenza figures and 41 g per 100 g for Maître Mathis gluten-free taaitaai. Check the other allergens on the packaging too.
You’re looking for a pack you can portion out. Jumbo lists a 500 g pack of its Sint Taai Taai Figuurtjes, with a serving size of 14 g. Check just before King’s Day whether the product you want is available and whether the information on the pack still suits your needs.
First, check that the taaitaai is suitable for any allergen restrictions. Then compare sugars per 100 g and decide what portion size you want to serve.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sugars per 100 g | Compare the ‘of which sugars’ values per 100 g for similar taaitaai products. Don’t infer a reduced-sugar claim from the difference between two figures alone. | If I want to serve the taaitaai with the lowest sugar figure among the products I’m considering, the value per 100 g is my first point of comparison. Around 36% of consumers prioritise this comparison. |
| Allergens and gluten-free options | Check the current pack to see which allergens the product contains or may contain. Consider the gluten-free label and the sugar content separately. | When I’m buying for someone with a dietary restriction, the pack I choose must first meet that requirement. For around 29% of consumers, suitability is the top priority. |
| Portions and sharing | Check the portion weight and how many pieces you want to hand out; portions aren’t necessarily the same size across different products. | I want to share taaitaai among guests and know in advance how much to put out per person. Portions are the main consideration for around 21% of consumers. |
| Packaging and seasonal availability | Check whether the pack you want is available just before King’s Day, and check the information on the packaging again. | For a sharing platter, I’m looking for a suitable pack that I can buy in time. Around 14% of consumers prioritise this practical consideration. |
Biscuits and portions can vary in weight. The Netherlands Nutrition Centre gives an average of 7.5 g of sugar for a 20 g piece of taaitaai; Jumbo lists a 14 g serving for its Sint Taai Taai Figuurtjes.
Use the value per 100 g to compare products, then use the portion weight to work out how much to serve.
Albert Heijn’s product pages list 29 g of sugars per 100 g for gluten-free Consenza figures and 41 g per 100 g for gluten-free Maître Mathis taaitaai.
For each gluten-free option, check the nutritional information and full allergen details separately.
The fact that one taaitaai product lists fewer sugars per 100 g than another does not automatically support a claim such as ‘reduced sugar content’.
For your own comparison, describe the values shown in the nutrition table without turning them into a nutrition claim.
A listing for taaitaai with Sinterklaas figures doesn’t tell you whether the same product will be available around King’s Day. Product information can also change.
Check what’s available just before buying, and read the nutritional and allergen information on the current pack.
Taai taai poppetjes are worth considering if you’re looking for gluten-free taaitaai and comparing sugars per 100 g.
The standard taaitaai is a useful comparison if you’re considering a traditionally shaped option.
Alongside taaitaai from other brands, AH Taai taai is a standard option to compare.
Jumbo Sint Taai Taai Figuurtjes is a standard option with portion information listed, making it worth considering if you want to share.
PLUS Taai taai sint en piet is a standard option to compare based on its nutritional values per 100 g.
No. That figure alone doesn’t support a nutrition claim such as ‘low sugar’ or ‘reduced sugar content’. You can compare the 29 g of sugars per 100 g listed by Albert Heijn for Consenza with the values for other taaitaai products, as long as you don’t present that comparison as a confirmed nutrition claim.
Albert Heijn’s product page describes Consenza Taai taai poppetjes as gluten-free. Check the other allergen information too: this variant contains oats and almonds. Albert Heijn also lists gluten-free taaitaai from Maître Mathis, with 41 g of sugars per 100 g and milk and lupin as ingredients.
Follow the storage instructions and date on the packaging. The product information from Albert Heijn, Jumbo and PLUS advises storing taaitaai in a cool, dark, dry place; Albert Heijn recommends keeping its taaitaai in a sealed tin after opening.
