What should you look for?
Check the certification and ingredients of the variant you choose, then decide how guests will receive the product and access its allergen information.
| What to consider |
What to check when buying |
Who it matters to |
| Fairtrade status |
Check the certification on the current packaging and read whether it applies to the whole taaitaai or just one ingredient. |
If I want to make a Fairtrade claim about the in-room snack to guests, it must be clear exactly what is certified. Around 42% of consumers put this kind of verifiability first. |
| Allergens and serving |
Read the allergen information for the variant supplied and make sure guests can access it in the format you choose for serving. |
If I put taaitaai out loose at a coffee station, I still want to be able to tell guests which allergens it contains. Clear allergen information is the top priority for around 33% of consumers. |
| Portion size and storage |
Consider the shape and portion size for your coffee service; follow the use-by date and storage advice on the packaging. |
For a seasonal in-room snack, I want to offer a portion that suits the way it will be served. Practicality of serving is the biggest consideration for around 25% of consumers. |
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Frequently asked questions
Does a Fairtrade logo mean that all the ingredients in the taaitaai are certified?
No, not necessarily. According to Milieu Centraal, a Fairtrade logo on a white background indicates a certified ingredient only. Check the current packaging to see what the certification applies to.
Does serving Fairtrade chocolate with coffee make the taaitaai Fairtrade too?
No. Certification for chocolate served separately does not automatically apply to the taaitaai. Check the ingredients and any certification mark on the taaitaai itself.
Does a hotel have to provide allergen information for taaitaai?
Yes. The Netherlands Food and Consumer Product Safety Authority says businesses that offer food to consumers must inform them about the allergens present. Make sure guests can access the information for the correct variant, whether the taaitaai is packaged or served loose.
Which allergens should I check in taaitaai?
Check the packaging of the variant you are actually serving. For Ambachtelijke taai taai koeken, PLUS lists wheat, rye and milk protein, and also warns of possible barley, oats, egg, almonds and hazelnuts. This is not an ingredient list for all taaitaai.