Who is this choice relevant to?

Hotel buyers with a Fairtrade requirement

If you want to make a verifiable Fairtrade claim to guests, check whether the certification applies to the taaitaai or just one ingredient. Milieu Centraal points out that a logo on a white background indicates a certified ingredient only.

Hotels with a self-service coffee station

If you serve taaitaai in rooms or beside a coffee machine, guests must be able to access the allergen information. The Netherlands Food and Consumer Product Safety Authority says businesses must inform consumers about allergens in the food they offer.

Buyers of seasonal snacks

If you want to serve taaitaai with coffee, you can compare its shape, portion size and ingredients without assuming that it contains chocolate. Product information from retailers including PLUS and Jumbo lists flour, sweeteners and spices for the variants described.

What should you look for?

Check the certification and ingredients of the variant you choose, then decide how guests will receive the product and access its allergen information.

What to consider What to check when buying Who it matters to
Fairtrade status Check the certification on the current packaging and read whether it applies to the whole taaitaai or just one ingredient. If I want to make a Fairtrade claim about the in-room snack to guests, it must be clear exactly what is certified. Around 42% of consumers put this kind of verifiability first.
Allergens and serving Read the allergen information for the variant supplied and make sure guests can access it in the format you choose for serving. If I put taaitaai out loose at a coffee station, I still want to be able to tell guests which allergens it contains. Clear allergen information is the top priority for around 33% of consumers.
Portion size and storage Consider the shape and portion size for your coffee service; follow the use-by date and storage advice on the packaging. For a seasonal in-room snack, I want to offer a portion that suits the way it will be served. Practicality of serving is the biggest consideration for around 25% of consumers.

Common mistakes

  • Assuming certification of one ingredient applies to the whole taaitaai

    According to Milieu Centraal, a Fairtrade logo on a white background indicates that an ingredient is certified. It does not mean that the whole product is certified.

    Check what the certification applies to on the current packaging before making a claim to guests.

  • Assuming it contains chocolate because it is served with coffee

    The taaitaai recipes and product variants described contain ingredients such as flour, sweeteners, aniseed and spices; chocolate is not a given.

    Check the ingredients of the taaitaai you choose. If you also want to serve Fairtrade chocolate, check its certification separately.

  • Serving from a large pack without a plan for sharing information

    When taaitaai is served loose, guests may not be able to read the original packaging for themselves. The Netherlands Food and Consumer Product Safety Authority requires businesses to inform consumers about the allergens present.

    Make the allergen information for the variant supplied accessible to guests, and follow the label's instructions for storage and use after opening.

Brands to use as a starting point for comparison

Albert Heijn

Albert Heijn has published product information for AH Taai taai and Bolletje Taai Taai 350 g.

  • The product pages provide a starting point for identifying the variant you want.
  • Albert Heijn warns that ingredient and allergen information may change. Always read the packaging of the product supplied and check any Fairtrade claim on it.

Jumbo

Jumbo lists products including De Originele Taai Taai 500 g and Bolletje Taai Taai Poppetjes 350 g.

  • The pack sizes listed can help you assess the portion size and serving format you need.
  • A product listing or pack size says nothing about Fairtrade certification; check the certification for each variant.

PLUS

PLUS publishes product information for Ambachtelijke taai taai koeken 250 g and Taai taai sint en piet 500 g.

  • The ingredients and allergens listed for the artisan biscuits include wheat, rye and milk protein.
  • Possible traces of barley, oats, egg, almonds and hazelnuts are also mentioned for this variant. Check the current packaging; these details do not automatically apply to the other variant.

ALDI

ALDI describes a 500 g Taai-taai with aniseed flavour, shaped into figures.

  • The flavour, shape and pack size listed are useful when assessing how best to serve it.
  • ALDI's separate FAIR range says nothing about certification for this taai-taai; check the product itself for a certification mark.

Bolletje

Bolletje Taai Taai Poppetjes 350 g is described on a Jumbo product page.

  • The listed ingredients give you a starting point for comparison with the packaging of the product actually supplied.
  • The product information lists ingredients including wheat, rye and milk. Check the current allergen information and do not infer Fairtrade status from the brand name.

Joybuy products related to this topic

Related products coming soon.

Frequently asked questions

Does a Fairtrade logo mean that all the ingredients in the taaitaai are certified?

No, not necessarily. According to Milieu Centraal, a Fairtrade logo on a white background indicates a certified ingredient only. Check the current packaging to see what the certification applies to.

Does serving Fairtrade chocolate with coffee make the taaitaai Fairtrade too?

No. Certification for chocolate served separately does not automatically apply to the taaitaai. Check the ingredients and any certification mark on the taaitaai itself.

Does a hotel have to provide allergen information for taaitaai?

Yes. The Netherlands Food and Consumer Product Safety Authority says businesses that offer food to consumers must inform them about the allergens present. Make sure guests can access the information for the correct variant, whether the taaitaai is packaged or served loose.

Which allergens should I check in taaitaai?

Check the packaging of the variant you are actually serving. For Ambachtelijke taai taai koeken, PLUS lists wheat, rye and milk protein, and also warns of possible barley, oats, egg, almonds and hazelnuts. This is not an ingredient list for all taaitaai.