What should you look for when choosing?
Start by checking the gluten-free label and any other allergens. Then choose between taaitaai, an individually wrapped breakfast cake bar and a breakfast cake you can portion yourself, depending on what the pupil wants to take and how much preparation works for you at home.
| What to consider |
What to check when buying |
Who should consider this most? |
| Gluten-free status and allergens |
Read the gluten-free label, ingredients and allergen information on the current packaging. Check for allergens other than gluten, too. |
If the lunch is for a pupil with coeliac disease, I don’t want to rely on the type of biscuit or its flavour alone. Around 50% of consumers give this check top priority. |
| Portion for school |
Check whether the biscuit is already individually portioned or needs to be sliced and wrapped separately at home. |
On a busy morning, I want to be able to pack something without having to slice a cake first. Around 30% of consumers put this convenience first. |
| Its place in the lunch |
Compare the nutritional information per 100 g with the portion that will actually be packed, including the amount of sugar. |
If I’m packing a biscuit as a treat, I want to know what’s in that portion and what else is going into the lunch. Around 20% of consumers prioritise this consideration. |
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Frequently asked questions
Can I pack ordinary taaitaai for a pupil with coeliac disease?
Don’t choose it based on the product name ‘taaitaai’. Albert Heijn’s recipe for ordinary taaitaai contains wheat flour and wheat flour; look for a product with an explicit gluten-free label and check the current packaging.
Is a gluten-free product also free from other allergens?
No. Check other allergens separately. Albert Heijn lists oats, almonds and nuts for Consenza Taai taai poppetjes; for Jumbo Lekker Vrij van Gluten Ongesneden Ontbijtkoek, Jumbo lists milk and lupin as allergens and also mentions other allergens that may be present.
How should I pack a slice of gluten-free breakfast cake?
Slice the cake using clean equipment and wrap the portion separately, so it doesn’t come into contact with crumbs from ordinary bread. The Dutch Coeliac Society highlights a chopping board previously used for ordinary bread as a cross-contamination risk.
Should I ask the school anything before packing a biscuit?
Ask the school what arrangements are in place for the pupil, especially if food is shared or handed out. Also make sure your choice is suitable according to the allergen information on the packaging.
How should I store taaitaai or breakfast cake until lunchtime at school?
Follow the storage instructions on the packaging of the product you’ve chosen. If you’ve portioned a breakfast cake yourself, it’s also important to prepare the portion with clean equipment and wrap it separately.