Who is this choice relevant to?

Anyone buying a Sinterklaas treat

You’re looking for taaitaai biscuits to share as a festive treat. Jumbo, PLUS and ALDI list taaitaai in their ranges; check how the item you choose can be ordered.

Online gift shoppers

You want to have a sweet treat delivered or add one to your grocery order. Check that the product type and packaging are right for the recipient, and see what delivery or collection options are available in your area.

Anyone checking allergens

You’re buying for someone who needs to know what’s in the product. Read the information for the exact item before ordering, then check the label on the packaging when it arrives.

What should you look for when choosing?

Taaitaai

Choose this when: you want to give a familiar Sinterklaas biscuit treat.

Bear in mind: taaitaai isn’t a box of chocolates, so check whether the item you’ve chosen is available to order online.

Chocolates or a chocolate gift

Choose this when: you want to give chocolate and the presentation matters.

Bear in mind: check the contents and packaging of the specific product; a chocolate gift isn’t a substitute for taaitaai if that’s what someone has asked for.

What to consider What to check before buying Who it matters to
Type of gift Check whether you’re choosing taaitaai, chocolates or a chocolate gift, and look at the contents and packaging. If I want to give a Sinterklaas treat, I don’t want to order chocolate when taaitaai is what I had in mind. For around 50% of consumers, choosing the right type of gift is the top priority.
Delivery or collection Select your location and check the exact item and available delivery or collection time in your basket. My gift needs to arrive at the right time, so I want to know whether I can order this item to my address. Around 30% of consumers put delivery or collection first.
Ingredients and allergens Read the latest information for the exact product and check the label when it arrives. If the recipient has an allergy, I want to know which ingredients and allergens are listed on the label. For around 20% of consumers, this information comes first.

Common mistakes

  • Treating taaitaai and a box of chocolates as the same kind of gift

    Taaitaai is sold as a biscuit and a Sinterklaas treat, while chocolates and chocolate gifts belong to a different product category. Searching only for a sweet gift could therefore bring up the wrong product.

    First decide what the recipient is expecting, then check the packaging and ordering options for that type of product.

  • Relying on allergen information for a similar product

    The taaitaai listed by Jumbo includes ingredients such as wheat, rye and milk. That doesn’t tell you what’s in another taaitaai product or a chocolate product.

    Read the latest ingredient and allergen information for the exact item, then check the packaging when it arrives.

  • Assuming an in-store product is available for delivery

    For its 500 g taaitaai, ALDI directs customers to buy in store. Seeing a product page doesn’t confirm that you can order the item as part of a grocery delivery.

    If you need home delivery, check the exact item and delivery time in the basket at your chosen supermarket.

Supermarkets to consider

Jumbo

Jumbo lists 500 g taaitaai and has separate online categories for chocolates, pralines and chocolate gifts.

  • The listing for the taaitaai shown includes ingredients, allergens and nutritional information.
  • For a chocolate gift, check that the item you choose can be ordered for your address and preferred time.

PLUS

PLUS lists 500 g taaitaai and offers grocery delivery or collection for online orders.

  • The taaitaai listing includes ingredients, allergens, nutritional information and storage advice.
  • After selecting a store, check which delivery or collection times are available.

Albert Heijn

Albert Heijn offers online grocery shopping and home delivery.

  • You can search for the sweet treat you want among the items in your online grocery shop.
  • Before relying on it, check the specific product and whether delivery is available to your address.

Dirk

Dirk features taaitaai in its search results.

  • The search results can help you find a taaitaai product.
  • Before planning an order, check how the exact item is sold and review its latest product information.

ALDI

ALDI lists 500 g aniseed-flavoured taaitaai in shapes, as an in-store product.

  • The product page makes clear what type of taaitaai is on offer.
  • The in-store listing doesn’t guarantee that this item is available as part of an online grocery delivery.

Chocolate gifts from Joybuy

These products are a good fit if you’re choosing chocolate as a gift. If you specifically want to give taaitaai, look for a different type of product. For chocolate, also check the packaging and whether delivery is available to your chosen address and at your preferred time.

Merci Petits Chocolate Collection, 125 g

Merci Petits Chocolate Collection, 125 g

An option if you’re looking for a chocolate gift; check that the packaging suits the occasion before giving it.

Contents: 125 g. Check the latest ingredients and allergens on the label, and see whether delivery is available at your preferred time.

View at Joybuy
Milka Thank You Pralines Milk Cream, 110 g

Milka Thank You Pralines Milk Cream, 110 g

An option if you want to give pralines as a chocolate gift; check the packaging before placing your order.

Variant: Milk Cream. Contents: 110 g. Read the latest ingredients and allergens on the label, and check whether delivery is available to your address.

View at Joybuy

Frequently asked questions

Is taaitaai the same as a box of chocolates?

No. Taaitaai is a biscuit, while a box of chocolates or pralines is a chocolate gift. Choose taaitaai for a specific Sinterklaas treat, or browse chocolate products if you want to give chocolate.

Can I rely on allergen information I saw online earlier?

Don’t rely on it as your only check: ingredients and allergen information can change. Read the latest details for the exact item before buying, then check the label on the packaging when it arrives.

What label information must be available for online sales?

According to Ondernemersplein, the mandatory label information for food packaging must also be available online. For the pre-packed product you choose, check the information shown for that item, including its ingredients, allergens and nutritional details.

How can I check whether my gift can be delivered?

After selecting your location and delivery time at your chosen supermarket, check the exact item. PLUS shows available delivery times in the basket; an individual product page doesn’t tell you whether delivery is available for your order.