Who is this relevant to?

Shoppers keeping an eye on quantity

You want to buy taaitaai for a few packed lunches without choosing a larger bag than you’re likely to use. Albert Heijn, Jumbo and PLUS sell packs in different weights.

Parents who need to avoid allergens

You check that the ingredients and allergens are suitable for your child and comply with the school’s rules. The standard taaitaai sold by Albert Heijn, Jumbo and PLUS lists cereals containing gluten and milk.

Parents choosing a school snack

You distinguish between an occasional biscuit and something for every school day. For snacks for children aged 4 to 12, the Netherlands Nutrition Centre recommends options including vegetables, fruit and wholemeal bread.

What should you look for when choosing?

First, check whether taaitaai is suitable for your child’s allergies and the school’s rules. Then choose an amount you’ll use, and think about whether you’re looking for an occasional treat or an everyday snack.

What to considerWhat should you check?Who is this important for?
Pack size Albert Heijn lists AH Taai taai in a 350 g pack; Jumbo and PLUS list 500 g packs. Think about how much you’ll use for the planned packed lunches. If I’m only packing taaitaai occasionally, I want to be able to use up the bag. For around 42% of consumers, choosing the right amount is the most important factor.
Allergens and school rules Read the ingredients, allergen information and any warnings on the pack. Also check the school’s rules. If a child needs to avoid certain ingredients, I want to know whether this particular variety can be taken to school. For around 33% of consumers, checking this comes first.
As a snack Check the portion you’re packing and the nutritional information per 100 g and per portion. Distinguish between an occasional biscuit and an everyday snack. If I’m looking for something for every school day, I don’t want to automatically choose a sweet biscuit. Around 25% of consumers give this consideration priority.

Common mistakes

  • Assuming all taaitaai has the same allergen profile

    The standard varieties sold by Albert Heijn, Jumbo and PLUS list cereals containing gluten and milk. The Consenza variety at Albert Heijn labelled gluten-free lists oats, almonds and nuts.

    Read the label on the pack you’re buying and choose a variety that suits your child’s allergies and the school’s rules.

  • Packing taaitaai for every school day by default

    Taaitaai is a sweet biscuit and isn’t a replacement for a usual lunch. For snacks for children aged 4 to 12, the Netherlands Nutrition Centre recommends options including fruit, vegetables and wholemeal bread.

    Save taaitaai for an occasional treat, and choose something that complements a usual lunch for everyday snacks.

  • Relying on a product listing without checking in store

    For a seasonal product, a listing doesn’t guarantee that it’ll be available in your local shop when you need it.

    Before you shop, check whether the store has the pack you want and think about what you could pack instead.

    If you only find out in store that the product is unavailable, you may need to make an extra trip.

Brands to consider

Albert Heijn

Albert Heijn lists AH Taai taai in a 350 g bag, as well as Consenza Taai taai poppetjes gluten free in a separate 125 g pack.

  • AH Taai taai lists milk, lactose, rye and wheat.
  • The Consenza variety lists oats, almonds and nuts; check all the allergens on this variety too.

Jumbo

Jumbo lists Sint Taai Taai Figuurtjes in a 500 g pack.

  • Jumbo gives a serving size of 14 g, which can help you decide how much to pack.
  • The product lists gluten, milk, rye and wheat as allergens.

PLUS

PLUS lists Taai taai sint en piet in a 500 g bag, with nutritional and allergen information.

  • The product information lists wheat, rye, milk and lactose, among other ingredients.
  • PLUS states that the product may contain barley, oats, egg, almonds and hazelnuts.

Dirk

Dirk lists 1 de Beste Mini taai taai in a 500 g pack.

  • Read the ingredients and allergen information on the pack before putting this taaitaai in your child’s school lunch.

ALDI

ALDI lists Taai-taai in a 500 g pack.

  • Check the ingredients and allergens on the pack you’re buying.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Should I check for gluten in standard taaitaai?

Yes. The standard taaitaai varieties listed by Albert Heijn, Jumbo and PLUS contain cereals with gluten, including wheat or rye. Check the current label before packing it, and bear in mind your child’s allergies and the school’s rules.

Is gluten-free taaitaai suitable for every allergy?

No. Consenza Taai taai poppetjes gluten free is labelled gluten-free, but Albert Heijn also lists oats, almonds and nuts. So check all the ingredients and allergens that are relevant to your child.

Is taaitaai a good choice for every school day?

Taaitaai is better suited to an occasional treat than as a go-to snack for every school day. For children aged 4 to 12, the Netherlands Nutrition Centre recommends snacks including vegetables, fruit and wholemeal bread; taaitaai isn’t a replacement for a usual lunch.

How should I store an opened bag of taaitaai?

Seal an opened bag tightly and follow the storage advice on the pack. For AH Taai taai, Albert Heijn recommends storing it in a sealed tin once opened; Jumbo and PLUS advise keeping their listed products in a cool, dry place.