Who might choose taaitaai?

If fibre is a priority at breakfast

If fibre is your main consideration, taaitaai isn’t the best choice to build your breakfast around. The Netherlands Nutrition Centre suggests options such as wholemeal bread and yoghurt with porridge oats; you can serve taaitaai alongside them if you like.

If you want to share something at the breakfast table

Pack size can make a difference when you’re sharing a weekend breakfast. Albert Heijn and Jumbo list 500 g varieties, while PLUS also lists a 250 g pack of taaitaai biscuits.

If you need to avoid certain ingredients

Check the ingredients and allergen information on the pack before choosing taaitaai. The varieties reviewed from Albert Heijn, Bolletje, Jumbo and PLUS list cereals containing gluten and milk ingredients.

What should you look for when choosing?

What to consider What to check Who it matters to
Fibre and sugars Compare fibre and sugars on the same basis, per 100 g, and decide what place taaitaai will have in your breakfast. If fibre is my main priority, I want to be able to add taaitaai without treating it as the basis of my breakfast; around 46% of consumers put this fibre-focused choice first.
Ingredients and allergens Check the current pack for the ingredients, allergen information and any warnings about traces. If I need to avoid milk or gluten, the information on the pack determines whether a particular taaitaai is suitable for me; around 27% of consumers prioritise checking ingredients.
Pack size and portions Compare the pack weight with the number of people eating, and follow the storage instructions for any leftovers. Whether I’m having a small or large group for breakfast, I want to share without opening more than I need; that’s why around 27% of consumers focus first on pack size and portions.

Common mistakes

  • Choosing taaitaai as a ‘digestive’ breakfast because of its name

    A name or soft texture doesn’t tell you how much fibre a product contains. For the taaitaai varieties reviewed, nutritional information from Albert Heijn, Bolletje, Jumbo and PLUS lists 2.5 to 3.5 g of fibre per 100 g.

    Check the nutritional information per 100 g, and decide separately which foods will form the basis of your breakfast.

  • Assuming vegetarian means dairy-free

    A vegetarian label doesn’t rule out milk ingredients: PLUS also lists milk and lactose in the taaitaai reviewed.

    When deciding which ingredients to avoid, use the current ingredients list and allergen information, including any warnings about traces.

  • Automatically choosing the biggest pack

    PLUS lists both 500 g mini taaitaai and 250 g taaitaai biscuits. If you’re having a small group for breakfast, the larger pack could leave you with more leftovers.

    Choose a pack size that suits the number of people eating, and check how to store any leftovers according to the pack.

Brands compared

Albert Heijn

Albert Heijn lists a 500 g own-brand taaitaai variety.

  • The product information lists 2.9 g of fibre and 39 g of sugars per 100 g, as well as ingredients including wheat, rye and milk.
  • Albert Heijn warns that product information can change, so check the pack when making your choice.

Jumbo

Jumbo lists Sint Taai Taai Figuurtjes in a 500 g pack.

  • The product information lists 3.5 g of fibre and 38.6 g of sugars per 100 g.
  • This variety also lists gluten, milk, rye and wheat; check the pack if you need to avoid any ingredients.

PLUS

PLUS lists 500 g mini taaitaai and 250 g traditional taaitaai biscuits.

  • For its listed 500 g taaitaai, PLUS gives 3.485 g of fibre and 38.594 g of sugars per 100 g.
  • These nutritional values don’t automatically apply to the 250 g taaitaai biscuits. Check the information for the pack you choose.

ALDI

ALDI shows aniseed-flavoured taaitaai in figure shapes, in a 500 g pack.

  • The 500 g pack gives you a specific size to compare with other sharing packs.
  • If fibre, sugars or allergens affect your choice, check the nutritional information and ingredients on the pack.

Dirk

Dirk shows 1 de Beste Mini taai taai in a 500 g pack.

  • The listed pack size can help when planning portions for a group.
  • Compare fibre, sugars and allergens using the information on the specific pack.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Can taaitaai be the basis of a fibre-focused weekend breakfast?

If fibre is your priority, it’s better to serve taaitaai as an accompaniment rather than make it the basis of your breakfast. For the varieties reviewed, Albert Heijn, Bolletje, Jumbo and PLUS list 2.5 to 3.5 g of fibre and 36 to 39 g of sugars per 100 g. The Netherlands Nutrition Centre includes wholemeal bread and yoghurt with porridge oats among its breakfast options.

How do the fibre levels compare across the taaitaai varieties reviewed?

Per 100 g, Jumbo lists 3.5 g of fibre for Sint Taai Taai Figuurtjes, PLUS lists 3.485 g for its 500 g taaitaai, Albert Heijn lists 2.9 g for AH Taai taai, and Bolletje lists 2.5 g for Taai Taai. Always compare the same variety and the same quantity; these figures alone don’t tell you how your whole breakfast is put together.

Can I choose the taaitaai varieties reviewed if I need to avoid gluten or milk?

The varieties reviewed from Albert Heijn, Bolletje, Jumbo and PLUS list cereals containing gluten and milk ingredients, so don’t rely on the product name alone. Check the ingredients, allergen information and any warnings about traces on the specific pack.

How should I store taaitaai once it’s opened?

Follow the storage instructions on the pack you’ve chosen. Albert Heijn recommends storing its taaitaai in a sealed tin once opened; PLUS says to store it in a cool, dry, dark place, while Jumbo recommends keeping it cool and dry.