Who is this choice right for?

Families who want to share taaitaai

If you’re buying a bag to enjoy over several occasions, check the net weight and best-before date. ALDI Netherlands, Jumbo Supermarkten and PLUS each list a 500 g pack.

Shoppers checking allergens or dietary requirements

If you have a food allergy or need a gluten-free option, the name of the standard product is not enough. Check the ingredients and allergen information on the current packaging. The Netherlands Food and Consumer Product Safety Authority stresses the importance of clear allergen information on prepacked foods.

Shoppers with a nutritional goal

To assess the nutritional value of taaitaai, compare the nutrition information per 100 g. The Netherlands Nutrition Centre recommends using the label to compare things such as fibre, sugars and salt; a name like ‘digestive’ is no substitute for this information.

What should you look for when choosing?

First decide how much taaitaai you want to share and whether anyone has dietary requirements. Then compare the shapes and check that your chosen pack is available from your shop.

What to consider What to check before buying Who it matters to
Pack size for sharing Compare the net weight, best-before date and storage advice once opened. If several family members are sharing the same bag, I want enough to go round without any taaitaai being left over. For around 33% of consumers, sharing is the top priority.
Availability Check what your chosen shop stocks and, if necessary, look for a different pack format. I want to pick up taaitaai with my usual groceries, without having to shop elsewhere for just one product. For around 27% of consumers, availability comes first.
Dietary and nutrition information Read the ingredients and allergen information; where relevant, compare fibre, sugars and salt per 100 g. If someone at home needs to avoid an allergen or I want to compare nutritional values, the label matters most to me. For around 20% of consumers, this is the first thing they consider.
Flavour and shape Check the flavour description and choose between shapes such as little people and mini figures. For sharing, I’d prefer little figures, or perhaps the aniseed flavour associated with traditional taaitaai. Around 20% of consumers give flavour and shape top priority.

Common mistakes

  • Taking ‘digestive’ as a health promise

    The term alone does not show that taaitaai has any effect on digestion. According to the Netherlands Food and Consumer Product Safety Authority, EU rules apply to claims about the relationship between food and health.

    If you have a specific nutritional goal, base your choice on the ingredients and nutrition table.

  • Assuming all products use a standard recipe when you have dietary requirements

    A separate product labelled gluten-free tells you nothing about whether other taaitaai products are suitable. Other allergens may also be relevant to your household.

    Check the current ingredients list and allergen information on the packaging every time you buy, even if you’ve bought the product before.

  • Assuming an online listing means it’s always in stock in store

    Availability of taaitaai can vary by shop and from one day to the next. So a pack shown online may not be available at the branch where you do your shopping.

    Check what your chosen shop has available before planning your family shop.

Relevant brands and shops

ALDI

ALDI Netherlands lists taaitaai in a 500 g pack.

  • The product description mentions aniseed flavour and a figure shape.
  • Check which pack is available at your local shop.

Jumbo

Jumbo Supermarkten lists its own 500 g taaitaai and Bolletje Taai Taai Poppetjes in a 350 g pack.

  • You can choose between a larger own-brand bag and a smaller pack of little figures.
  • Compare the pack sizes and check the label of your chosen product for ingredients and allergen information.

Albert Heijn

Albert Heijn lists its own taaitaai and Consenza Taai taai poppetjes, which are labelled gluten-free.

  • The range includes both a standard option and a separate product labelled gluten-free.
  • Albert Heijn recommends checking the packaging, as ingredients and allergen information can change.

PLUS

PLUS lists Taai taai St Nicholas and Piet in a 500 g bag.

  • The product listing mentions delivery and collection options.
  • Check the current label and the options available from your chosen shop.

Dirk

Dirk’s search results list mini taaitaai in a 500 g pack.

  • The mini shapes could be a good choice if you want to hand out individual figures.
  • Check the packaging of your chosen product for ingredients, nutrition information and allergens.

Taaitaai on Joybuy

Related products coming soon.

Frequently asked questions

Is taaitaai automatically a ‘digestive’ biscuit?

No, the term ‘digestive’ does not prove that taaitaai affects digestion. According to the Netherlands Food and Consumer Product Safety Authority, EU rules apply to health claims. If you have a nutritional goal, it’s better to compare the ingredients and nutrition information on the label.

What should I check if I have an allergy or need a gluten-free option?

Check the current ingredients list and allergen information for the specific pack. If your household needs a gluten-free option, don’t assume a standard product is suitable just because a different taaitaai product is labelled gluten-free.

What pack size is right for a large family?

A 500 g bag could be a good choice if several people will be eating it and you can finish it before its best-before date. Also check the storage advice and shape: Jumbo Supermarkten, for example, lists its own 500 g product and 350 g Bolletje figures.