Who are these choices important for?

Shoppers who prioritise Fairtrade

You want to know whether the taaitaai you’re taking with you carries a Fairtrade label. A certification mark on another product, or a general shop page, isn’t enough to confirm this.

Commuters and students

You want to take an amount of taaitaai that fits in your bag or lunchbox. A smaller pack or pre-portioned servings may be more practical than a large sharing bag.

Shoppers comparing labels

You want to check the ingredients, allergens, sugars and amount per serving before buying. This is especially important if you need to avoid certain ingredients or want to assess the nutritional information for your snack.

What should you look for in taaitaai on the go?

First, decide whether Fairtrade certification for the taaitaai itself is a requirement. Then compare the pack size and the label for the variant you want to take with you.

What to consider What to check before buying Most relevant for
Fairtrade status Look for an explicit Fairtrade label on the exact taaitaai product, and check which product or ingredient the claim applies to. I want to take Fairtrade taaitaai with me, not just buy something from a shop that sells other Fairtrade products. Around 42% of consumers would prioritise certainty about the specific biscuit.
Pack size and portion Compare the number of pieces in the pack and check whether you can take your preferred amount with you in advance. I don’t want to pack a whole sharing bag for one snack break. For around 33% of consumers, convenience on the go would be the main consideration.
Ingredients and nutritional information Read the latest allergen information and compare sugars and nutritional values per 100 g and per serving of your choice. If I’m keeping an eye on ingredients or sugars, I want to know what’s in my portion before I pack it. For around 25% of consumers, this information would carry the most weight.

Common mistakes when choosing

  • Assuming a shop’s Fairtrade range means its taaitaai is certified

    Albert Heijn and Jumbo also stock Fairtrade products, but that doesn’t tell you whether their taaitaai itself is certified. The distinction matters if Fairtrade is a requirement for your purchase.

    Check the Fairtrade label on the current packaging or product page for the exact variant you’re choosing.

  • Treating a sharing bag as one portion

    A larger bag doesn’t automatically make it clear how much you’ll eat on the go. What’s more, the nutritional information per 100 g may not reflect your portion.

    Decide how much you’ll take before you set off, and check the nutritional information for that amount.

  • Relying on the product name to check for allergens

    Ingredients vary between taaitaai products. For Taai taai sint en piet 500 g, PLUS lists wheat, rye and milk, among other ingredients.

    Check the ingredients, allergens and any warnings on the current packaging every time you buy.

Brands and shops to consider

Albert Heijn

Albert Heijn lists AH Taai taai, AH Taai taai 3-pack and a Bolletje variant.

  • The 3-pack is worth considering if you want to take a smaller amount of taaitaai with you.
  • Albert Heijn’s Fairtrade range doesn’t confirm that any of these taaitaai variants are Fairtrade-certified.

Jumbo

Jumbo has a product page for De Originele Taai Taai 500 g.

  • The listed 500 g bag is worth considering if you want to portion it out yourself.
  • Jumbo’s separate Fairtrade category isn’t a certification mark for this taaitaai. Check the exact packaging if certification is a requirement.

PLUS

PLUS lists 250 g and 500 g taaitaai variants, with product information including ingredients and nutritional values.

  • The product information gives you a starting point for comparing pack sizes and labels before you buy.
  • Allergen information applies to the specific variant, so check the latest label. Don’t assume this taaitaai is Fairtrade-labelled because other products in the range are.

ALDI

ALDI describes its 500 g taai-taai as aniseed biscuits in figurine shapes.

  • The listed pack size is worth considering if you want to portion out a larger bag of taaitaai.
  • Check the packaging for the product information you need, and see whether the seasonal product is available at your local shop.

Dirk

Dirk lists 1 de Beste Mini taai taai 500 g in its search results.

  • The mini variant is worth considering if you want to choose your own amount to take with you.
  • Check the packaging for the ingredients, allergens and any Fairtrade label for this product.

Taaitaai on Joybuy

Related products coming soon.

Frequently asked questions

Is taaitaai Fairtrade if the supermarket sells Fairtrade products?

No. A supermarket’s Fairtrade range tells you nothing about whether a specific taaitaai product is certified. Look for an explicit label for the exact variant on the packaging or product page.

Is taaitaai on its own a complete lunch to take with you?

No. Don’t assume a portion of this sweet biscuit is a complete lunch on its own. Consider what other products you’re taking for lunch, and check the nutritional information for the amount of taaitaai you eat.

Which allergens should I check in taaitaai?

Check the allergens on the packaging for the variant you’re buying. For Taai taai sint en piet 500 g, PLUS lists wheat, rye and milk, among other ingredients. Don’t assume other variants have the same ingredients.

Can I rely on the ingredient information on the online shop?

Use the online shop’s information to compare products, but also check the label on the pack you actually buy. Albert Heijn notes that ingredient, nutritional and allergen information can change.