Who is this relevant to?

Students who want to keep portions in check

You want something sweet while you study, without reaching into a large bag over and over again. Setting aside a portion in advance helps you keep snacking to a defined moment, in line with the Netherlands Nutrition Centre’s advice not to snack continuously while studying.

People looking for gluten-free taaitaai

You’re looking for a product that is explicitly labelled gluten-free. Also check the full allergen information: a gluten-free variety may contain oats, almonds or other ingredients that matter to you.

People comparing food labels

You want to know how different products compare in terms of sugars, fibre, salt and ingredients. The Netherlands Nutrition Centre advises comparing nutritional values per 100 g, as serving sizes can vary between products.

What should you look for when choosing?

First, decide whether an allergen restriction limits your choice. Then compare the nutritional information per 100 g and choose how much taaitaai you want during a study session; the Netherlands Nutrition Centre advises against snacking continuously while studying.

What to consider What to check when buying Who it matters to
Portion and snack break Check the weight of each piece or the stated serving size, and set aside a portion in advance. During a long study session, I want to have something sweet ready without reaching into the bag again and again. For around 45% of consumers, portion control comes first.
Nutritional information Compare similar types of taaitaai per 100 g for sugars, fibre and salt; check the ingredients list too. When choosing between two products, I want to compare their nutritional values regardless of their different serving sizes. Around 33% of consumers give this label information top priority.
Gluten and other allergens If needed, look for an explicit gluten-free label and check the full allergen information on the current packaging. If I need to avoid gluten or another allergen, the product I choose must meet that requirement. For around 22% of consumers, this is their main concern.

Common mistakes

  • Assuming gluten-free means allergen-free

    According to Albert Heijn’s product information, Consenza’s taaitaai labelled gluten-free contains oats and almonds. So a gluten-free label doesn’t tell you whether other ingredients are suitable for you.

    Even with a gluten-free product, check the full allergen information on the packaging.

  • Comparing serving values only

    Albert Heijn lists a 14 g serving for AH Taai taai, while Bolletje’s pieces weigh around 9.5 g each. This means the serving values are based on different amounts.

    Compare nutritional values per 100 g first. Then use the serving weight to work out your own portion.

  • Keeping the whole bag next to your study space

    An open packet makes it easier to keep reaching for another piece. The Netherlands Nutrition Centre advises against snacking continuously while studying.

    Set aside a small portion in advance and put the rest of the packet away.

  • Relying on an earlier shop listing

    A listing for a specific seasonal pack doesn’t mean the same product will be available when you do your shopping. Product packaging information can also change.

    Check the current shop listing and read the label on the pack you buy before eating it.

Brands to consider

Albert Heijn

AH Taai taai is a classic variety, sold in a 350 g pack.

  • Albert Heijn lists a 14 g serving, with 39 g of sugars and 2.5 g of fibre per 100 g.
  • The allergen information includes rye, wheat and milk, among others; this variety isn’t suitable if you avoid gluten.

Bolletje

Bolletje Taai Taai Poppetjes comes in individual pieces, so you can decide how much to have at each snack break.

  • Product information from Albert Heijn and Jumbo gives the weight as around 9.5 g per piece, with 36 g of sugars and 2.5 g of fibre per 100 g.
  • Listed allergens include wheat, rye and milk. Check whether the specific 350 g pack is available before counting on it.

Consenza

According to Albert Heijn’s product information, Consenza Taai taai poppetjes is labelled gluten-free.

  • Albert Heijn lists 29 g of sugars and 4.6 g of fibre per 100 g.
  • This variety contains oats and almonds. Its stated energy value is 403 kcal per 100 g; check the full nutritional information and allergens to see if it suits you.

Maître Mathis

Maître Mathis makes a 125 g taaitaai variety labelled gluten-free.

  • This variety has a different recipe from the classic taaitaai products mentioned, which contain wheat and rye.
  • Albert Heijn lists milk and lupin, and warns that the product may contain egg, nuts and sesame. Check whether this specific pack is available too.

PLUS

PLUS lists a 500 g bag of Taai taai sint en piet, as well as a separate 250 g artisan taaitaai variety.

  • The different pack sizes give you an idea of how much you might want to buy.
  • Check the current label for ingredients, nutritional values and allergens for the product you choose.

Joybuy products

Related products coming soon.

Frequently asked questions

Is taaitaai suitable as a regular snack while studying?

It’s better to enjoy taaitaai as an occasional sweet snack rather than making it your go-to snack every time you study. The Netherlands Nutrition Centre advises eating regularly during exam periods and not snacking continuously; it suggests options such as fruit and wholemeal bread for an everyday snack.

How do I compare two types of taaitaai?

First compare the nutritional values per 100 g. Look at sugars, fibre, salt and energy, and check the ingredients list; then use the serving values to decide how much you want to eat.

Can I choose regular taaitaai if I avoid gluten?

If you avoid gluten, don’t rely on the product name alone: look for an explicit gluten-free label and check the packaging. According to their product information, the classic AH and Bolletje varieties described contain wheat or rye; a gluten-free variety may still contain other allergens that matter to you.

How should I store an opened bag of taaitaai?

Follow the storage instructions on the pack you bought. The product information for the AH and Jumbo varieties mentioned recommends keeping them in a cool, dark, dry place and storing them in a sealed packet or tin once opened.