Choose taaitaai for your Easter lunch if you specifically want to serve a spiced biscuit and an Easter look isn’t essential. If you want a product that’s unmistakably associated with Easter, look for Easter biscuits or other Easter treats. Only call taaitaai an Easter or limited edition if the specific product is labelled as such.
If the shape or packaging matters to you, distinguish between taaitaai and a product that’s actually sold for Easter. Albert Heijn lists taaitaai and Easter biscuits separately in its product and range listings.
Choose this biscuit for its spiced flavour and distinctive texture, even if it doesn’t fit the Easter theme. Jumbo’s taaitaai recipe includes ingredients such as honey, speculaas spices and anise; check the ingredients of the product you buy.
You’ll want to know what ingredients and allergens are in the pack before serving it. According to the Netherlands Food and Consumer Product Safety Authority, allergen information must appear on the label of prepacked foods.
Choose this if: the spiced biscuit matters more than a product in a recognisable Easter shape.
The trade-off: regular taaitaai and Saint Nicholas figures don’t automatically have an Easter look.
Choose these if: you want guests to be able to tell from the product itself that it’s for Easter; Albert Heijn has a separate Easter range for this.
The trade-off: an Easter biscuit isn’t necessarily taaitaai.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Easter look | Check whether the specific product is labelled as an Easter version or limited edition on both the product page and the packaging. A general Easter page doesn’t tell you anything about a separate taaitaai version. | If the biscuits are going on display on the Easter table, I want the shape or packaging to suit the occasion. For around 31% of consumers, the Easter look is the top priority. |
| Flavour and texture | Read the ingredients and product description if you’re specifically looking for taaitaai’s spiced flavour and distinctive texture. | I’d rather serve familiar taaitaai, even if the packaging isn’t Easter-themed. Around 31% of consumers put flavour and texture first. |
| Quantity | Compare the net weight with the number of guests and the other sweet treats on the table. The taaitaai products listed come in 250 g and 500 g packs. | For a small lunch, I don’t want to be left with lots of biscuits; for a larger group, there should be enough to share. For around 23% of consumers, getting the right quantity is their main concern. |
| Label | Check the ingredients, allergens, best-before date and nutritional information on the pack you buy. Compare the nutritional values per 100 g and, if provided, per serving. | If I’m serving guests with an allergy or specific dietary requirements, I need to be able to check what’s in the pack. Around 15% of consumers prioritise checking the label. |
A seasonal shape or a listing alongside Easter products doesn’t automatically make taaitaai an Easter edition. Jumbo, for example, lists Sint Taai Taai Figuurtjes, while Albert Heijn presents its Easter range separately.
Look for an explicit Easter or limited-edition label on the specific product, and check that it’s also shown on the packaging.
According to the Netherlands Food and Consumer Product Safety Authority, prepacked foods must have allergen information on the label. The packaging of the batch you’re serving is therefore the right place to check.
Read the label before serving, and don’t ask guests with an allergy to rely solely on a product page they saw earlier.
A 500 g bag may be too much if taaitaai is just one of several sweet treats; 250 g packs are also listed.
Choose a quantity that suits your group, and follow the storage instructions on the packaging for any leftovers.
An opened bag that doesn’t get finished can lead to food waste.
These brands offer useful options for comparing taaitaai. Always check the label on the specific product to see whether it’s an Easter edition.
Albert Heijn lists AH Taai taai and also has a separate Easter range that includes biscuits.
Jumbo lists products including 500 g Sint Taai Taai Figuurtjes and a 250 g Bakkers Taaitaai Pop.
ALDI lists 500 g of anise-flavoured taai-taai in figure shapes as part of its Saint Nicholas range.
PLUS lists artisan taai taai biscuits in a 250 g bag and also includes taai taai in its Saint Nicholas range.
Dirk’s search results include 500 g of mini taai taai.
Check whether the specific product is explicitly labelled as an Easter version or limited edition on both the product page and the packaging. A Saint Nicholas figure or a separate page featuring Easter treats doesn’t give regular taaitaai that status.
Read the label on the pack you’re actually serving. According to the Netherlands Food and Consumer Product Safety Authority, allergen information must appear on the label of prepacked foods.
Follow the instructions on the packaging you’ve chosen. For Jumbo Bakkers Taaitaai Pop, the instructions say to seal the pack well after opening and store it in a dark place; don’t assume the same instructions apply to a different product.
For general nutritional information, Voedingscentrum uses one 20 g piece of taaitaai, containing 71 kcal and 7,5 g of sugars. Check the label for the nutritional information and serving size, if given, for the version you choose.
