Who is taaitaai right for at Easter lunch?

Anyone who wants to serve something sweet in a hurry

A biscuit you can share makes a lovely little sweet addition to lunch. If you choose a packaged version, think about how much you’ll need and check that the pack you want is available for Easter lunch.

Anyone who needs to check ingredients and allergens

The Albert Heijn and PLUS versions reviewed list ingredients including wheat, rye and milk. Before buying, read the label on the specific pack, as ingredient information can change.

Anyone who wants to make their own Easter shapes

With dough that you can cut out, you can choose the shape and size of your biscuits. The Albert Heijn and Jumbo recipes do require some preparation, including time for the dough to rest.

What should you look for when choosing?

First, decide between ready-to-serve taaitaai and baking your own. Then compare the ingredients, the flavour and texture you’re after, and what fits your Easter lunch plans.

What to consider What should you check? Who is this important for?
Ingredients and allergens Check the ingredients list and allergen information on the pack you buy, including any ‘may contain’ statements. If someone at the table avoids certain ingredients, I want to know exactly what’s in this pack; this is the top priority for around 40% of consumers.
Flavour and texture Check the description and ingredients for the spices, and choose a portion size that suits a chewy biscuit. I’m looking for taaitaai’s distinctive spiced flavour and chewy texture as a sweet addition to lunch. For around 30% of consumers, this preference is the top priority.
Serving and preparation Compare the pack weight with the portions you need, or, if you’re baking, allow time for resting, cutting out and baking. If lunch is already planned, I want the choice between serving straight away and making my own shapes; around 30% of consumers put this choice first.

Common misconceptions

  • Taking ‘digestive’ as a nutritional claim

    The name doesn’t tell you how taaitaai fits into the rest of your Easter lunch. The product name is no substitute for nutritional information.

    If you like, serve taaitaai as a small sweet treat and compare the nutritional values per 100 g and per portion on the label.

  • Relying on an allergen list you read earlier

    The product information reviewed for Albert Heijn and PLUS lists ingredients including wheat, rye and milk. Ingredient information can change.

    Each time, read the label on the pack you’re actually buying, including any relevant ‘may contain’ statements.

  • Assuming it will be available around Easter

    PLUS also features taaitaai in its Sinterklaas range. So a product listing doesn’t mean the pack you want will be available for Easter lunch.

    Check your shop’s range before planning lunch. If you want to bake your own, set aside time in advance.

Brands and shops to explore

Albert Heijn

Albert Heijn describes a 350 g pack of AH Taai taai and also publishes a recipe for making your own taaitaai shapes.

  • The product information lists ingredients, allergens, nutritional values and storage advice.
  • Albert Heijn warns that product information can change. The recipe includes ingredients such as flour, honey and eggs.

Jumbo

Jumbo has product information for original taaitaai and Bolletje Taai Taai Poppetjes, as well as a recipe for baking your own.

  • The product pages give details of ingredients, allergens and nutritional values; the recipe offers an option for making your own shapes.
  • The product pages reviewed said these versions were no longer in the online range. Jumbo gives a preparation time of 150 minutes for its recipe.

Lidl

A Lidl recipe page features mini taaitaai as part of a Sinterklaas dish.

  • The recipe listing could provide inspiration for smaller portions.
  • If you want to buy taaitaai, check the ingredients and availability of a specific pack separately.

ALDI

ALDI describes a 500 g pack of Taai-taai with anise flavour and shaped biscuits.

  • The stated pack weight can help you plan portions for the lunch table.
  • For ingredients and allergens, check the label on the pack in store.

PLUS

PLUS describes Ambachtelijke taai taai koeken in a 250 g bag and also features taaitaai in its Sinterklaas range.

  • The product information lists ingredients, allergens and nutritional values.
  • Check the current label and availability separately when shopping for Easter lunch.

Dirk

Dirk’s search results show a 500 g pack of mini taaitaai.

  • The stated pack size gives you a starting point for planning portions.
  • For ingredients and allergens, read the label on the specific pack.

Taaitaai products at Joybuy

Related products coming soon.

Frequently asked questions

Is taaitaai a ‘digestive’ to serve with Easter lunch?

Don’t assume that ‘digestive’ says anything about the nutritional value of taaitaai or how easy it is to digest. Choose the biscuit for its flavour and chewy texture, and check the nutritional information if you want to decide what portion will fit in with the rest of lunch.

Where can I check the allergens in taaitaai?

Read the ingredients and allergen information on the pack you’re buying. The Albert Heijn and PLUS versions reviewed list ingredients including wheat, rye and milk; don’t rely on the product name or a previous purchase.

How should I store taaitaai once opened?

Follow the storage advice on the pack. For the version it describes, Albert Heijn advises storing the biscuits somewhere cool, dark and dry, and putting them in a sealed tin once opened.

Can I make taaitaai myself for Easter lunch?

Yes, if you can plan the preparation before lunch. The Albert Heijn recipe uses biscuit cutters and gives a preparation time of 25 minutes, an oven time of 15 minutes and a resting time of one hour. So allow for more than just the baking time.