Who is this advice for?

Organisers buying for a group

You’ll want to work out in advance how many pieces of taai-taai each person needs and which pack size is right for your group.

Organisers who need to consider allergens

If anyone taking part has a food allergy, you’ll need to check the label on the exact pack before handing out the taai-taai. Product information from Albert Heijn and PLUS lists ingredients including wheat, rye and milk.

Organisers looking for taai-taai for Easter

You’re planning an activity outside the usual Sinterklaas season. Check in good time whether your shop stocks the pack you want; PLUS lists taai-taai online in its Sinterklaas range.

What should you look for when choosing?

First decide how much you want to hand out. Then check the label on your chosen pack and make sure you can get it in time.

What to consider What to check when buying Who it matters to
How much you need for the group Compare the net weight with the number of participants and the number of pieces you plan to hand out. If you’re buying for a group, you’ll want enough taai-taai without ending up with lots left over. Around 33% of consumers put getting the right quantity first.
Allergens Check the ingredients, allergens present and any ‘may contain’ warnings on the exact pack. If anyone taking part has a food allergy, I want to know whether this version is suitable before handing it out. Around 27% of consumers prioritise this check.
Portions per participant Decide how many biscuits each child will get and, if needed, check the portion and nutrition information for your chosen version. If there are several edible finds, I want to set a limit on how much taai-taai each child gets in advance. Portion size matters most to around 20% of consumers.
Availability around Easter Check the range at your local shop or for your delivery area shortly before buying, and look at the best-before date. If you’re planning taai-taai for an Easter activity, you won’t want to be left without your chosen treat at the last minute. Availability is the main concern for around 20% of consumers.

Common mistakes

  • Looking only at the size of the bag

    The pack size alone won’t tell you how many pieces your group needs or how much you’ll have left over.

    First decide how many people are taking part and how much each person should get. Then check the net weight of the pack you’ve chosen.

  • Assuming ordinary taai-taai is suitable for everyone

    Albert Heijn and PLUS list ingredients including wheat, rye and milk in their taai-taai. Other versions may have different allergen information.

    Ask about any relevant allergies in advance and read the label on the exact pack you’ll be handing out. If in doubt, choose an alternative whose ingredients and allergens you’ve checked separately.

  • Assuming it will be available around Easter

    PLUS lists taai-taai in its Sinterklaas range. Jumbo says one of its original 500 g versions is no longer part of its online range.

    Before the activity, check your local shop or delivery area and look at the best-before date when you buy it.

    If you leave it until just before the activity, you may need to make an extra trip to the shops.

  • Not agreeing how many edible finds each child can have

    If children find several biscuits, the amount each child gets can quickly add up without anyone noticing.

    Decide in advance how much taai-taai you want to give each participant. You could also include non-food finds or fruit in the hunt.

Relevant brands and shops

The packs mentioned vary in size and in the product information available to check in advance. Always check the exact version when you buy.

ALDI

ALDI lists a 500 g pack of Taai-taai.

  • The pack size is shown with the product.
  • If you’re buying in store, check the ingredients, allergens and best-before date on the pack before you buy.

Dirk

Dirk lists 1 de Beste Mini taai taai in a 500 g pack.

  • The name makes it clear that this is the mini version.
  • Check the label on the pack before handing it out to a group.

Albert Heijn

AH Taai taai comes in a 500 g pack. The product page lists the ingredients, allergens, nutrition information and storage advice.

  • You can check the label information online in advance.
  • The listed ingredients include wheat, rye and milk protein; check the label on the pack you buy.

PLUS

PLUS Taai taai sint en piet is a 500 g pack listed online in the Sinterklaas range.

  • Ingredients, allergens, nutrition information and storage advice are available to view online.
  • For an Easter activity, check availability and read the information on the current pack.

Jumbo

Jumbo lists 350 g packs of Bolletje Taai Taai Poppetjes, alongside information about a 500 g Jumbo own-brand version.

  • The Bolletje pack is a different size from the 500 g own-brand packs mentioned.
  • Jumbo says its original 500 g own-brand version is no longer in its online range; check which version you can actually buy.

Taai-taai on Joybuy

Matching products coming soon.

Frequently asked questions

Can I give ordinary taai-taai to someone who needs to eat gluten-free or avoid milk?

Don’t assume it’s suitable without checking the exact label. The Albert Heijn and PLUS versions mentioned list wheat and rye or cereals containing gluten, as well as milk. PLUS also lists possible traces of ingredients including egg, almond and hazelnut. Only choose a product for each participant once you’ve checked the relevant ingredients and allergens.

How should I store taai-taai after buying it?

Follow the storage advice and best-before date on the pack you bought. The products mentioned should be stored in a cool, dry, dark place; Albert Heijn advises keeping opened taai-taai in an airtight tin.