Who is this choice relevant to?

Brunch hosts with several guests

If you’re serving taaitaai alongside bread, fruit and other dishes, you’ll want enough to go round without ending up with too much left over. Albert Heijn, Jumbo, PLUS, ALDI and Dirk list 500 g packs; compare the number of portions in each bag, too.

Hosts with a gluten-free guest

A gluten-free label is important, but it doesn’t tell you everything about other allergens. According to the product information, the gluten-free Consenza figures listed by Albert Heijn contain oats and almonds/nuts.

Planning ahead for Easter brunch

If you have a particular taaitaai product in mind, it’s worth searching for it again shortly before Easter. Some product names and shop categories refer to St Nicholas; a bag listed earlier may not be available when you come to buy it.

What should you look for when choosing?

First, check that the taaitaai is suitable for the dietary requirements of your guests. Then choose an amount that works for your group and the rest of the brunch, and check shortly before Easter that the pack is available.

What to consider What to check when buying Who it matters to
How much to share Compare the bag weight with the stated portion size or number of portions; two 500 g bags may differ in this respect. I’m serving taaitaai alongside other brunch dishes and want enough to go round without having lots left over; this is the main consideration for around 25% of consumers.
Dietary requirements and allergens Check the ingredients and both the ‘contains’ and ‘may contain’ statements on the pack you’ve chosen; check any gluten-free claim separately. If a guest needs to avoid something, I want to know whether this particular bag is suitable for them. Around 31% of consumers give this check the highest priority.
Availability around Easter Check the current product status or your shop’s shelves shortly before buying; don’t rely solely on an older product page. I don’t want to plan brunch around a bag I may not be able to buy shortly before Easter; availability is the most important factor for around 31% of consumers.
Storing leftovers Read the storage advice and check whether you can seal the opened bag properly and keep it somewhere dry. If there’s taaitaai left after brunch, I want it to keep its flavour and texture. This is the main concern for around 13% of consumers.

Common mistakes

  • Automatically choosing the 500 g bag

    The weight alone doesn’t tell you how many portions the manufacturer allows for. And if you’re serving a large brunch spread, you could end up with a lot of the bag left over.

    Compare the portion information with the number of guests and the other dishes. Albert Heijn lists 45 portions of 11 g for its 500 g bag; Jumbo lists around 36 portions of 14 g for its 500 g Sint Taai Taai Figuurtjes.

  • Assuming ‘gluten-free’ means ‘free from all allergens’

    According to Albert Heijn’s product information, Consenza’s gluten-free taaitaai figures contain oats and almonds/nuts. Standard varieties from Albert Heijn and Jumbo list ingredients including wheat, rye and milk.

    Check the full allergen information on the pack you’re actually buying for the guest in question.

  • Planning on a St Nicholas product without checking

    A product name or category referring to St Nicholas doesn’t guarantee it will be available around Easter. Jumbo also shows that another 500 g taaitaai variety is no longer part of its online range.

    Check your chosen shop shortly before Easter brunch and have another snack in mind as a back-up.

  • Not sealing the opened bag properly

    According to the Voedingscentrum, biscuits can become stale, soft or dry, and lose their flavour.

    Follow the advice on the pack. The Voedingscentrum recommends storing biscuits in a cool, dry, dark place in a well-sealed container; for its taaitaai, Albert Heijn recommends using a sealed tin after opening.

Brands and shops to consider

Albert Heijn

Lists its own 500 g taaitaai, 350 g Bolletje Taai Taai and 125 g gluten-free Consenza figures.

  • The 500 g AH bag includes information on portion size, allergens and storage advice.
  • According to the product information, the gluten-free Consenza variety contains oats and almonds/nuts. Check the current packaging, as ingredient information can change.

Jumbo

Lists Sint Taai Taai Figuurtjes in a 500 g bag, with portion and allergen information.

  • The product information lists around 36 portions and recommends storing the product in a cool, dry place.
  • Another 500 g Jumbo variety is listed as no longer available in the online range; check the specific bag again before buying.

PLUS

Lists taaitaai in 250 g and 500 g bags, so you can choose an amount to suit your group.

  • The listed weights give you the choice of a smaller bag or one to share.
  • The name of the 500 g variety refers to Sint en Piet; check availability at your chosen shop around Easter.

ALDI

Lists aniseed-flavoured taai-taai in figure shapes, in 500 g packs.

  • The stated bag weight is a useful guide if you’re planning to share taaitaai.
  • ALDI also includes taai-taai in its St Nicholas range; check whether the pack is in store around Easter.

Dirk

A search result lists 500 g mini-taaitaai.

  • The listed weight is useful if you’re planning to share a bag.
  • Before buying, check the ingredients, allergens and storage information on the specific pack.

Lidl

A Lidl recipe lists mini-taai-taai as an ingredient.

  • If you want to buy a pack for Easter brunch at Lidl, check the packaging, product information and availability in store.

Taaitaai at Joybuy

Related products coming soon.

Frequently asked questions

How much taaitaai do I need for Easter brunch?

Choose an amount to suit the number of guests and the other brunch dishes, and use the portions stated on your chosen bag as a guide. Albert Heijn lists 45 portions of 11 g for its 500 g bag; Jumbo lists around 36 portions of 14 g for its 500 g Sint Taai Taai Figuurtjes.

Can I serve regular taaitaai to someone who eats gluten-free?

Don’t rely on the type of product alone; check that the pack is explicitly labelled gluten-free. The standard products mentioned from Albert Heijn, Jumbo and Bolletje contain ingredients including wheat or rye. According to Albert Heijn’s product information, Consenza’s gluten-free figures do contain oats and almonds/nuts.

How should I store taaitaai after opening?

Seal the opened taaitaai bag properly and follow the instructions on the packaging. The Voedingscentrum recommends storing biscuits in a cool, dry, dark place; Albert Heijn recommends keeping its taaitaai in a sealed tin after opening.

What does the best-before date (THT) on a bag of taaitaai mean?

‘Best before’ refers to the quality of an unopened product and, according to the Voedingscentrum, doesn’t automatically mean it can’t be eaten after that date. If the packaging is intact, check the product after the date by looking at it, smelling it and tasting it; once opened, follow the storage advice on the bag, too.