What should you look for when choosing?
First, check that the taaitaai is suitable for the dietary requirements of your guests. Then choose an amount that works for your group and the rest of the brunch, and check shortly before Easter that the pack is available.
| What to consider |
What to check when buying |
Who it matters to |
| How much to share |
Compare the bag weight with the stated portion size or number of portions; two 500 g bags may differ in this respect. |
I’m serving taaitaai alongside other brunch dishes and want enough to go round without having lots left over; this is the main consideration for around 25% of consumers. |
| Dietary requirements and allergens |
Check the ingredients and both the ‘contains’ and ‘may contain’ statements on the pack you’ve chosen; check any gluten-free claim separately. |
If a guest needs to avoid something, I want to know whether this particular bag is suitable for them. Around 31% of consumers give this check the highest priority. |
| Availability around Easter |
Check the current product status or your shop’s shelves shortly before buying; don’t rely solely on an older product page. |
I don’t want to plan brunch around a bag I may not be able to buy shortly before Easter; availability is the most important factor for around 31% of consumers. |
| Storing leftovers |
Read the storage advice and check whether you can seal the opened bag properly and keep it somewhere dry. |
If there’s taaitaai left after brunch, I want it to keep its flavour and texture. This is the main concern for around 13% of consumers. |
Taaitaai at Joybuy
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Frequently asked questions
How much taaitaai do I need for Easter brunch?
Choose an amount to suit the number of guests and the other brunch dishes, and use the portions stated on your chosen bag as a guide. Albert Heijn lists 45 portions of 11 g for its 500 g bag; Jumbo lists around 36 portions of 14 g for its 500 g Sint Taai Taai Figuurtjes.
Can I serve regular taaitaai to someone who eats gluten-free?
Don’t rely on the type of product alone; check that the pack is explicitly labelled gluten-free. The standard products mentioned from Albert Heijn, Jumbo and Bolletje contain ingredients including wheat or rye. According to Albert Heijn’s product information, Consenza’s gluten-free figures do contain oats and almonds/nuts.
How should I store taaitaai after opening?
Seal the opened taaitaai bag properly and follow the instructions on the packaging. The Voedingscentrum recommends storing biscuits in a cool, dry, dark place; Albert Heijn recommends keeping its taaitaai in a sealed tin after opening.
What does the best-before date (THT) on a bag of taaitaai mean?
‘Best before’ refers to the quality of an unopened product and, according to the Voedingscentrum, doesn’t automatically mean it can’t be eaten after that date. If the packaging is intact, check the product after the date by looking at it, smelling it and tasting it; once opened, follow the storage advice on the bag, too.