Who is this coffee break for?

Commuters with a short coffee break

You want to enjoy taaitaai with your coffee without any preparation. A portion you can take with you is more practical than an opened bag you have to pick from while you’re on the move.

Coffee drinkers comparing products

You’re choosing a sweet treat, but also want to know what the ingredients and nutritional information say per 100 g or per portion.

Shoppers who check for allergens

You check the current label before buying. The taaitaai products described from Albert Heijn, Jumbo and PLUS list milk and cereals containing gluten, among other ingredients. Any additional warnings vary by product.

What should you look for when choosing?

First, decide how much taaitaai you want to take with you for one coffee break. Then compare the ingredients and nutritional information on the packs that suit your needs.

What to consider What should you check? Who is it important to?
Portions on the go Check the portion size and whether you can reseal the pack after opening, following the storage instructions. If I’m only having one coffee break on the go, I want to decide in advance how much to take with me. For around 42% of consumers, portion convenience may be the first consideration.
Flavour and ingredients Check which spices and other ingredients are listed on the pack; don’t assume what it tastes like based on the word ‘luxury’. With my coffee, I’m looking for a spiced biscuit that suits my taste, not just an appealing description. That’s why around 33% of consumers may put flavour first.
Allergens and nutritional information Check the allergen information and compare nutritional values on the same basis, for example per 100 g. When ingredients or nutritional values determine my choice, I want to read the label on the exact pack I’m considering. For around 25% of consumers, label information may carry the most weight.

Common mistakes

  • Assuming ‘luxury’ is a consistent product feature

    An appealing description doesn’t tell you which ingredients or portion sizes are actually in the pack. Nor does it automatically make a variety more suitable for coffee on the go.

    Compare the ingredients and pack size of specific products, and let your own taste preferences guide your choice.

  • Confusing a vegetarian label with being allergen-free

    A product labelled as vegetarian may still contain milk or cereals containing gluten. These ingredients are listed for the taaitaai products described from Albert Heijn, Jumbo and PLUS.

    For the product you buy, check the ingredients, allergen information and any warnings about the possible presence of other allergens.

  • Treating a large bag as a single portion

    A pack intended for several coffee breaks doesn’t tell you how much you’ll want to eat on the go. For its 500 g bag of Sint Taai Taai Figuurtjes, Jumbo gives a portion size of 14 g and around 36 portions per pack.

    Take the amount you want with you separately and store the rest according to the instructions on the pack.

Brands and shops compared

These examples can help you compare pack sizes and product information. They aren’t a ranking of taste or quality.

Albert Heijn

Albert Heijn describes AH Taai taai in a 350 g pack, with a stated portion size of 14 g.

  • The product information includes ingredients, allergens, nutritional values and storage advice.
  • Check the pack you buy, as product information can change.

Jumbo

Jumbo describes Sint Taai Taai Figuurtjes in a 500 g bag, with a 14 g portion size and around 36 portions per bag.

  • The product information lists ingredients, allergens and storage advice.
  • The stated portion size applies to this product, not to all taaitaai.

PLUS

PLUS describes Taai taai sint en piet in a 500 g bag and gives the product a Nutri-Score of D.

  • The product information includes ingredients, allergens and nutritional values.
  • The Nutri-Score for this product isn’t a rating of all taaitaai. Check the current pack for the information you need.

ALDI

ALDI describes aniseed-flavoured taai-taai in figure shapes, sold in 500 g packs.

  • The pack size and stated flavour give you a starting point when choosing.
  • Check the pack in store for ingredients, allergens and nutritional values.

Dirk

Dirk’s search results list 1 de Beste Mini taai taai in a 500 g pack.

  • The product listing gives both the mini size and the pack weight.
  • Check the pack for ingredients, allergens and nutritional values before comparing this product in detail.

Lidl

Lidl uses mini-taaitaai in a recipe with fruit and marshmallows, as an idea for a snack to share.

  • The recipe offers another way to serve mini-taaitaai.
  • A recipe doesn’t tell you whether the same product is available to buy in store.

Taaitaai at Joybuy

Related products coming soon.

Frequently asked questions

How do I choose taaitaai for coffee on the go?

First, choose an amount that suits one coffee break, then check how to store the pack once it’s open. For the products described here, Albert Heijn and Jumbo both give a portion size of 14 g; this isn’t a standard for all taaitaai.

How do I compare the sugar content of taaitaai?

Compare the nutritional values per 100 g, and also check the stated portion size. For its 350 g pack of AH Taai taai, Albert Heijn lists 39 g of sugars per 100 g. For Sint Taai Taai Figuurtjes, Jumbo lists 38.6 g per 100 g and 5.4 g per 14 g portion. Use the information on the current pack when making your purchase.

Which allergens should I check in taaitaai?

Read the allergen information on the pack of the product you choose. The varieties described from Albert Heijn, Jumbo and PLUS list milk and cereals containing gluten. Also check for any warnings about the possible presence of other allergens.

How should I store an opened bag of taaitaai?

Follow the storage advice on the pack you buy. For AH Taai taai, Albert Heijn recommends storing it in a cool, dark and dry place and keeping it in a sealed tin after opening. For the products described, Jumbo and PLUS recommend storing them in a cool, dry place.