Which type of taai-taai is right for you?

Fans of dark chocolate

If you’re specifically after dark chocolate with your coffee, a dark-looking product photo or the word ‘chocolate’ isn’t enough. Albert Heijn and PLUS’s classic varieties, and Jumbo’s milk chocolate version, don’t confirm that the taai-taai contains dark chocolate with the cocoa percentage you want.

Hosts looking for something to share

If chocolate isn’t a must, classic taai-taai is a ready-to-serve choice to enjoy with coffee. Product listings from PLUS, Albert Heijn, ALDI and Dirk give pack sizes of 250 g, 350 g and 500 g.

Anyone catering for guests with allergies

Before serving, check which allergens are relevant to your guests and read the exact packaging. Albert Heijn and PLUS list allergens including cereals containing gluten and milk, as well as warnings about the possible presence of other allergens.

What should you look for when choosing?

Start with the flavour you want to serve. If you prefer dark chocolate, the type of chocolate is key; for classic taai-taai, the pack size and label can help you decide.

What to consider What to check when buying Who it matters to
Type of chocolate Check whether the packaging specifies dark chocolate and gives a cocoa percentage; decide for yourself what percentage you’re looking for. I want a pronounced dark chocolate flavour with my coffee, and won’t accept milk chocolate as a substitute. This preference comes first for around 50% of consumers.
Pack size for sharing Compare the net weight and check whether your chosen variety is available when you’re hosting guests. When I have several guests, I want something ready to put out, even if it’s classic taai-taai. Convenience comes first for around 30% of consumers.
Ingredients and allergens Check the ingredients, allergens present and any warnings about possible traces on the exact pack. If a guest has a food allergy, I want to check what’s in the taai-taai before serving it. Around 20% of consumers give this check the highest priority.

Common mistakes

  • Mistaking milk chocolate for dark chocolate

    Jumbo calls its variety Taai Taai Melkchocolade. The name doesn’t confirm that it contains dark chocolate or a cocoa percentage that suits your preference.

    Before choosing it as a dark chocolate option, check the type of chocolate and any cocoa percentage stated on the packaging.

  • Assuming classic taai-taai is dark because of its colour

    The ingredients lists for Albert Heijn and PLUS’s classic taai-taai don’t mention cocoa or chocolate. So its dark appearance doesn’t mean it has a chocolate coating.

    Check the ingredients list if chocolate is a must.

  • Serving taai-taai without checking for allergies

    Albert Heijn and PLUS’s product information lists allergens present and warns about the possible presence of others. This could affect what your guests can eat.

    Ask guests about any relevant allergies in advance, and keep the packaging handy when you serve the taai-taai.

  • Relying on out-of-date product information

    A product page you looked at earlier may not match the packaging you eventually buy.

    Shortly before serving coffee, check your chosen variety, pack size and the current label.

Brands and varieties to consider

Albert Heijn

Albert Heijn describes AH Taai taai as a classic variety in a 350 g pack.

  • The product information includes ingredients, nutritional values, allergens and storage instructions.
  • The ingredients list doesn’t mention cocoa or chocolate, so don’t choose this variety expecting a dark chocolate flavour.

Jumbo

Jumbo lists 250 g packs of Taai Taai Melkchocolade, as well as regular taai-taai.

  • The product name makes it clear that this is a milk chocolate variety.
  • If you’re looking for dark chocolate or a particular cocoa percentage, check the exact packaging rather than assuming milk chocolate is equivalent.

PLUS

PLUS describes its artisanal taai-taai biscuits as coming in a 250 g pack.

  • The product page includes ingredients, allergens, nutritional values and storage instructions.
  • The listed ingredients don’t include cocoa or chocolate, so this isn’t a confirmed dark chocolate variety.

ALDI

ALDI describes anise-flavoured taai-taai in shaped pieces, in a 500 g pack.

  • The stated net weight is useful if you’re planning to share taai-taai with several guests.
  • Check the label on your chosen pack for ingredients, allergens and any chocolate.

Dirk

Dirk lists a 500 g mini taai-taai variety.

  • The mini size and stated net weight may help when choosing something to put out and share.
  • Check the label if the type of chocolate, cocoa percentage or allergens will determine your choice.

Lidl

Lidl Recepten features mini taai-taai as an ingredient in a treat.

  • The recipe offers an idea for serving mini taai-taai at a get-together.
  • Choose a packaged variety based on its own label; the recipe doesn’t give details about the chocolate type or allergens in a specific product.

Taai-taai on Joybuy

Related products coming soon.

Frequently asked questions

Is Jumbo Taai Taai Melkchocolade a dark chocolate option?

The product name confirms milk chocolate, not dark chocolate or a cocoa percentage that suits your preference. Check the current packaging if you’re specifically looking for a dark chocolate flavour.

Which allergens should I check when serving taai-taai to guests?

Read the allergen information on the exact pack and check it against your guests’ allergies. The Netherlands Food and Consumer Product Safety Authority says that prepacked products must show allergen information on the label; the varieties described by Albert Heijn and PLUS list cereals containing gluten and milk, as well as possible other allergens.

How should I store taai-taai that I buy in advance?

Follow the storage instructions on your chosen pack. Albert Heijn advises storing AH Taai taai in a cool, dark, dry place and keeping it in a sealed tin after opening. PLUS advises storing its taai-taai biscuits in a cool, dry, dark place.

Can I rely on a product page for ingredients and allergens?

Use the product page to help you decide, but also read the packaging you’re actually going to serve. Ingredients and allergen information can change when a product is updated.