Who is this relevant to?

Label-checkers looking for less sugar

You want to compare taaitaai by its ‘of which sugars’ value per 100 g, so a product name or small serving doesn’t distract from the nutritional information.

Cinema-goers who portion snacks in advance

You want to decide how much taaitaai to take with you before the film, rather than eating from the whole pack during the screening.

Snackers with an allergen or gluten-free requirement

You need to check the allergen statement as well as the sugar content: gluten-free doesn’t automatically mean taaitaai contains less sugar.

What should you look for when choosing?

Start by comparing the sugar content per 100 g. Then consider your own portion and check separately whether the allergen information meets your needs.

What to consider What to check before buying Who is this important to?
Sugar content Compare ‘of which sugars’ per 100 g. The Voedingscentrum gives a maximum of 5 g of sugars per 100 g for the ‘low sugar’ claim. If I’m looking for less sugar, I want to compare packs on the same basis rather than relying on their names. Demonstrably lower sugar is a priority for around 50% of consumers.
Portion for the film Check the stated portion size and sugars per portion; measure out how much you’ll actually take with you. I want to choose before the film how much I plan to eat in one sitting. For around 30% of consumers, portion size is their main concern.
Allergens Check both ‘contains’ and ‘may contain’ on the current packaging. Consider any gluten-free claim separately from the sugar content. If I need to avoid an ingredient, I want to know first whether this taaitaai is suitable for me. For around 20% of consumers, this requirement matters most.

Common mistakes

  • Calling regular taaitaai low in sugar because it tastes less sweet

    How sweet a product tastes doesn’t tell you how much sugar it contains per 100 g. The varieties mentioned by Albert Heijn and Jumbo contain 39 g and 38.6 g per 100 g respectively.

    Read the nutrition table. According to the Voedingscentrum, the ‘low sugar’ claim applies to products with no more than 5 g of sugars per 100 g.

  • Assuming gluten-free means lower in sugar

    Albert Heijn’s product information lists 41 g of sugars per 100 g for Maître Mathis Taai taai glutenvrij, and names milk and lupin as allergens.

    Check the gluten-free claim and sugar content as two separate details on the packaging.

  • Comparing only per 100 g and taking the whole bag

    How much you eat determines how much sugar you get from the snack. Jumbo lists 5.4 g of sugars per 14 g portion for Sint Taai Taai Figuurtjes.

    Choose your portion for the film in advance and use the per-portion value alongside the per-100 g value. Your portion doesn’t have to match the one shown on the label.

  • Checking allergens only after buying

    The regular varieties mentioned by Albert Heijn and Jumbo list ingredients including milk, wheat and rye. Jumbo also warns that traces of other allergens may be present.

    Before buying, read the full allergen statement on the current packaging, including any warnings about possible traces.

Brands compared

Albert Heijn

AH Taai taai is a regular variety in a 500 g pack.

  • Albert Heijn lists a portion size of 11 g and 39 g of sugars per 100 g.
  • The stated sugar content is above the limit the Voedingscentrum gives for ‘low sugar’. If you have an allergy, check the information for ingredients including milk, wheat and rye.

Jumbo

Jumbo Sint Taai Taai Figuurtjes is a regular variety in a 500 g pack.

  • Jumbo lists 38.6 g of sugars per 100 g and 5.4 g per 14 g portion.
  • The per-100 g value does not meet the limit the Voedingscentrum gives for ‘low sugar’. Also read the allergen statement and any warnings about possible traces.

Bolletje

Bolletje Taai Taai offers nutritional information to compare with the regular varieties mentioned here.

  • Albert Heijn’s product information lists 36 g of sugars per 100 g for Bolletje Taai Taai.
  • This value is also above the limit the Voedingscentrum gives for ‘low sugar’. If you’re considering this product, check the current packaging and availability.

Maître Mathis

Maître Mathis Taai taai glutenvrij is an option for anyone specifically looking for gluten-free taaitaai.

  • Albert Heijn’s product information describes this variety as gluten-free.
  • The same information lists 41 g of sugars per 100 g and names milk and lupin as allergens. Check the current packaging and availability.

Related products on Joybuy

Related products will appear here soon.

Frequently asked questions

When can taaitaai be labelled ‘low sugar’?

For the ‘low sugar’ claim, the Voedingscentrum gives a maximum of 5 g of sugars per 100 g. Compare this limit with the ‘of which sugars’ value per 100 g on the current label, not with the value for one small portion.

Does ‘less sugar’ also mean ‘low sugar’?

No. Comparing a product with another one doesn’t in itself mean that taaitaai falls below the limit for ‘low sugar’. Check which product it’s being compared with and look at the sugar content per 100 g.

How much sugar is in a piece of taaitaai?

The Voedingscentrum gives an average of 7.5 g of sugar for a 20 g piece of taaitaai. For the variety and amount you’re taking with you, use the nutrition information on that pack.

Does gluten-free taaitaai automatically contain less sugar?

No. Albert Heijn lists 41 g of sugars per 100 g for Maître Mathis Taai taai glutenvrij. If you need a gluten-free option, check the current packaging and compare the sugar content separately.