Choose how much taaitaai to buy based on how much you plan to hand out at the Christmas market. A larger bag may suit a busy giveaway, while a smaller pack can help reduce leftovers. Before buying, check the label for ingredients and allergens. The word ‘digestive’ does not, by itself, prove that a product has an effect on digestion.
Match the amount of taaitaai to the expected number of visitors. Packs come in different weights, so it’s worth working out in advance how much you want to hand out and what you’ll do with an opened bag.
Check the label on your chosen taaitaai for cereals containing gluten, milk and any ‘may contain’ warnings. For non-prepacked market goods, allergen information must be available before purchase, according to the Netherlands Food and Consumer Product Safety Authority.
Compare the nutritional information, including sugars and fibre per 100 g, and assess any claim made about the exact product. The term ‘digestive’ alone does not mean that taaitaai supports digestion.
For a Christmas market event, first work out how much taaitaai you need. Then check whether the exact product meets the allergen and information needs of the people you’re buying it for.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Amount to share | Compare the net weight with your planned giveaway and check the storage instructions for an opened pack. | If I’m handing out taaitaai at a busy stall, I want to take enough without having lots left over. For around 45% of consumers, the amount needed is the main consideration. |
| Ingredients and allergens | Read the current label, including ‘contains’ and ‘may contain’ information. For non-prepacked taaitaai, ask for allergen information before buying. | When I’m buying something for visitors with a relevant allergy, I want to know which ingredients and warnings apply to that product. For around 33% of consumers, checking allergens comes first. |
| Nutritional information and ‘digestive’ | Compare sugars and fibre per 100 g, and assess any nutrition or health claims made about the exact product. | If I see the word ‘digestive’, I don’t want to base my choice of taaitaai on that term alone. For around 22% of consumers, assessing nutritional value and claims is the most important factor. |
A search term or a type of biscuit does not prove that taaitaai has a particular effect. The Netherlands Food and Consumer Product Safety Authority distinguishes between regulated nutrition and health claims and prohibited medical claims for food.
Assess a claim only by looking at what is stated about the exact product. Don’t infer a digestive benefit from the word ‘digestive’.
The products described by Albert Heijn, Jumbo and PLUS list wheat or rye, as well as milk or milk protein. Some packs also warn that other allergens may be present.
Before buying, read the allergen information on the pack of the exact product, including any ‘may contain’ warnings.
According to the Netherlands Food and Consumer Product Safety Authority, information about the 14 specified allergens must be available before purchasing non-prepacked food.
Ask the seller in advance which relevant allergens are present. If it matters to your choice, find out which cereals containing gluten or nuts are involved.
Albert Heijn lists a 350 g pack of AH Taai taai, which is between the 250 g and 500 g bags described here.
Jumbo lists Sint Taai Taai Figuurtjes in a 500 g pack.
PLUS lists taaitaai in 250 g and 500 g packs, so you can choose an amount that suits your giveaway.
ALDI lists 500 g packs of aniseed-flavoured taaitaai in figure shapes.
Dirk lists 1 de Beste Mini taai taai, 500 g, in a search result.
Lidl includes mini-taaitaai in a recipe, which could inspire a festive treat for a Christmas market.
No. The word ‘digestive’ does not, by itself, prove an effect on digestion. Assess any health claim made about the exact product. The Netherlands Food and Consumer Product Safety Authority says such claims are regulated, and medical claims are prohibited for food.
Read all the allergen information for the exact product before buying or handing out taaitaai. The products described by Albert Heijn, Jumbo and PLUS list wheat or rye, as well as milk or milk protein. Check for any ‘may contain’ warnings too.
The information must be available before purchase. According to the Netherlands Food and Consumer Product Safety Authority, non-prepacked food must come with information about the 14 specified allergens. If necessary, ask which specific cereals containing gluten or nuts are present.
Follow the storage instructions on the pack of the exact product. Albert Heijn says to store its taaitaai in a sealed tin after opening. Albert Heijn and Jumbo advise storing their products in a cool, dry place.
Compare the nutritional information per 100 g so that different portion sizes don’t skew the comparison. The Netherlands Nutrition Centre recommends using this basis when comparing labels. For taaitaai, you could look at sugars and fibre, without drawing a health conclusion from those figures alone.
