Which approach is right for you?

Start by thinking about what you want to do with your taaitaai: bake it yourself, decorate biscuits or cater for specific dietary requirements.

Decorating bakers short on preparation time

Want to cut out and decorate little figures without having to find all the ingredients and equipment separately? A complete kit could help, but before planning your baking session, check that it’s in stock and what kitchen equipment you’ll need to provide yourself.

Christmas bakers who want to make their own dough

Making your own dough lets you choose the shapes and spices. Just remember to allow time for preparation: the taaitaai recipe from Albert Heijn Allerhande calls for the dough to rest for around two hours before baking.

Shoppers with specific allergy requirements

The name taaitaai doesn’t tell you which allergens a particular variety contains. Check the current packaging of the product you choose: the gluten-free Consenza figures at Albert Heijn also list oats and almonds.

What should you look for in taaitaai for Christmas?

If you’re considering taaitaai for Christmas baking or serving, the key difference is whether the biscuits still need to go in the oven or are ready to use straight away. Decide that first, then check the contents and ingredients of the pack you choose.

What to consider What to check before buying Who it matters to
Cutting out and decorating Check whether a kit that’s in stock includes a baking mix, cutter and decorations, and what other equipment you’ll need to provide yourself. I want to cut out and decorate biscuits without having to gather all the decorations separately. This convenience is the top priority for around 33% of consumers.
Your own recipe and shapes Compare the resting and preparation times for your chosen recipe with your schedule, and check which ingredients and oven you’ll need. If I want to choose the Christmas shapes and spices myself, I’d rather take the time to make the dough. Around 25% of consumers give this freedom top priority.
Ingredients and allergens Read the ingredients, allergens and warnings on the current packaging; the gluten-free Consenza variety lists oats and almonds. If I have an allergy, I want to know which ingredients and warnings apply to the biscuits I choose. For roughly 25% of consumers, checking this comes first.
How many to share Check the pack size and biscuit shape: a bag of ready-made figures isn’t dough you can cut out yourself. If I’m putting together a plate to share, I’m mainly looking for enough ready-made biscuits. For around 17% of consumers, quantity is the most important consideration.

Common mistakes

  • Mistaking a Sinterklaas product for a Christmas edition

    ALDI and PLUS present the taaitaai shown in a Sint or Sinterklaas context. That alone doesn’t mean it’s a Christmas edition or a limited release.

    Check whether the current packaging or product page explicitly calls it a Christmas edition or limited edition.

  • Assuming an old baking mix listing is still available to buy

    The Albert Heijn and Jumbo product pages list their Homemade taaitaai kits as discontinued or no longer available.

    Check that a kit is in stock before planning your baking session. If you want to bake your own shapes, making dough from a recipe is another option.

  • Assuming gluten-free means free from other allergens too

    The gluten-free Consenza taaitaai lists oats and almonds; the Jumbo Sint Taai Taai Figuurtjes shown contain, among other things, gluten and milk.

    For every variety you choose, read the ingredients, allergens and any warnings on the current packaging.

  • Confusing a bag of biscuits with a baking kit

    You can serve ready-made figures or use them as a base for decorations, but you can’t cut your own shapes out of them as you can with dough.

    Decide whether you want to bake, decorate or serve straight away before choosing between biscuits, a baking mix and separate ingredients.

Brands to consider

These brands offer options for different taaitaai plans; a baking mix, biscuit or recipe listed here isn’t automatically a Christmas edition.

Albert Heijn

Albert Heijn Allerhande publishes a taaitaai recipe. Albert Heijn also provides product information for a Homemade kit and gluten-free Consenza figures.

  • The recipe is an option for anyone who wants to make their own dough and shapes.
  • The Homemade kit shown is listed as discontinued. The Consenza figures list oats and almonds.

Jumbo

Jumbo shows Sint Taai Taai Figuurtjes in a 500 g pack and provides product information for a Homemade baking mix.

  • The figures’ ingredients and allergens are listed, including gluten, milk, rye and wheat.
  • The Homemade baking mix shown is listed as no longer available.

ALDI

ALDI describes anise-flavoured taai-taai in figure shapes, sold in 500 g packs.

  • The figure shapes are a good fit if you want to serve ready-made biscuits.
  • The product is part of a Sinterklaas range; that doesn’t make it a Christmas edition.

PLUS

PLUS shows Taai taai sint en piet in a 500 g bag.

  • The product format is clear if you’re looking for ready-made taaitaai to serve.
  • The Sint en Piet label doesn’t confirm that it’s a Christmas or limited edition.

Dirk

Dirk lists 1 de Beste Mini taai taai in a 500 g pack.

  • The product name distinguishes mini taaitaai from larger figures or biscuits.
  • Check the packaging for ingredients, allergens and any seasonal labelling.

Lidl

Lidl Recipes features a way to use mini taai-taai.

  • The recipe offers an idea for using ready-made mini taai-taai.
  • A recipe featuring a product doesn’t confirm that a specific taaitaai product is available as a Christmas edition.

Taaitaai products at Joybuy

Related products coming soon.

Frequently asked questions

How can I spot a limited-edition taaitaai for Christmas?

Check whether the current packaging or product page explicitly describes the taaitaai as a Christmas edition or limited edition. Being part of a Sinterklaas range isn’t enough: the ALDI and PLUS taaitaai shown is presented in a Sint context, while the Albert Heijn and Jumbo Homemade baking mix pages list their kits as discontinued or no longer available.

What do I need in addition to a taaitaai baking mix?

For the Albert Heijn Homemade kit shown, you’ll need water, a little flour, a mixer with dough hooks, a bowl, a rolling pin and an oven, among other things. The instructions for that kit specify 200 °C for a fan oven or 220 °C for a conventional electric oven, with a baking time of 7 to 9 minutes. Check the instructions for the kit you actually use.

Is gluten-free taaitaai also nut-free?

No, you can’t assume that from the gluten-free label. The Consenza taaitaai shown lists oats and almonds; if you have an allergy, check all the ingredients, allergens and warnings relevant to you on the current packaging.

Where can I find allergen information for packaged taaitaai?

Pre-packed taaitaai should have allergen information on the label. The Netherlands Food and Consumer Product Safety Authority states that this information must be available before purchase. Also check the packaging of the product you choose, as its ingredients may change.