What should you look for when choosing?
First decide whether you want a biscuit with chocolate or would rather pair plain taaitaai with a separate dark chocolate flavour. Then compare the packaging and label for the specific variety you’re buying.
Plain taaitaai with separate dark chocolate
When to choose it: If explicitly labelled dark chocolate matters more to you than having one combined product.
Trade-off: You’ll be choosing two products, and you won’t get the texture of chocolate-coated taaitaai.
Taaitaai with milk chocolate
When to choose it: If you want taaitaai with chocolate and milk chocolate suits you; Jumbo lists a 250 g variety.
Trade-off: The milk chocolate label doesn’t confirm dark chocolate or a high cocoa percentage.
Plain taaitaai
When to choose it: If you’re mainly after traditional taaitaai and chocolate isn’t essential.
Trade-off: You’ll need a separate product for a dark chocolate flavour.
| What to consider |
What to check when buying |
Who is this most important to? |
| Dark chocolate flavour |
Check whether the chocolate is labelled dark and look for the stated cocoa percentage. |
If I want to taste dark cocoa with taaitaai late at night, I don’t want to mistake milk chocolate for dark. Around 46% of consumers prioritise that dark chocolate flavour. |
| Plain taaitaai and quantity |
Compare the product description, pack size and any serving-size information. |
If I’m after a familiar, spiced biscuit, I want to choose a quantity that suits my snack, without needing chocolate. For around 27% of consumers, plain taaitaai in a suitable quantity is the priority. |
| Allergens |
Read the latest ingredients and warnings on the packaging of every product you plan to eat. |
If I need to be mindful of allergens, the information on both packs comes before my flavour preference. For around 27% of consumers, checking this information is their first buying priority. |
Brands to compare
The product ranges differ mainly in whether they contain chocolate, their pack sizes and the information you need to check for each variety.
Albert Heijn
AH Taai taai is plain taaitaai in a 500 g pack.
- Albert Heijn lists the ingredients and allergens for this variety, as well as a serving size of 11 g.
- This plain variety isn’t confirmed as having a chocolate coating. Check the current packaging for ingredients including milk, wheat and rye.
Jumbo
Jumbo lists both Sint Taai Taai Figuurtjes, 500 g, and a separate Taai Taai Melkchocolade, 250 g.
- The product names make the distinction between plain taaitaai and the milk chocolate variety clear.
- Milk chocolate doesn’t confirm dark chocolate. Check the latest ingredients and allergen information for each variety too.
PLUS
PLUS lists products including Ambachtelijke taai taai koeken, 250 g, and Taai taai sint en piet, 500 g.
- The different pack sizes make it easier to choose a quantity that suits you.
- These plain varieties aren’t confirmed as containing dark chocolate. Check the ingredients and any allergen warnings on the pack you choose.
ALDI
ALDI describes its 500 g taai-taai as anise-flavoured and also lists Choceur dark chocolate separately in a 200 g pack.
- If you want both flavours, you can consider the plain taai-taai and separate chocolate as two products.
- The separate chocolate doesn’t make the taai-taai a product with a dark chocolate coating.
Dirk
Dirk lists 1 de Beste Mini taai taai in a 500 g pack.
- The product name and pack size give you a starting point for comparing this plain taaitaai.
- Check the ingredients, allergens and any chocolate description on the product packaging before choosing.
Dark chocolate to enjoy separately
These Joybuy products are chocolate options to choose separately alongside plain taaitaai. None of them is taaitaai; the AE Chocodate variety is also made with dates and almonds, so it isn’t a standard chocolate bar.
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Lindt Excellence 90% Cocoa Supreme Dark, 100 g
For anyone who wants chocolate with a clearly stated cocoa percentage alongside their separately chosen taaitaai. The product name states 90% cocoa and 100 g; if allergens are relevant to you, check the current packaging, including warnings about the possible presence of nuts, milk and soya.
View on Joybuy
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Lindt Excellence 70% Cocoa Dark Chocolate, 100 g
A separate dark chocolate bar for anyone who wants to factor in the cocoa percentage when choosing. The product name states 70% cocoa and 100 g; buy your taaitaai separately and check the latest packaging carefully if allergens are important to you.
View on Joybuy
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AE Chocodate Dark Chocolate, 90 g
For anyone who wants a separate product made with dark chocolate, dates and almonds to enjoy alongside taaitaai. The pack contains 90 g; this isn’t a standard chocolate bar or taaitaai. Check the latest ingredients, particularly for almonds, milk or soya.
View on Joybuy
Frequently asked questions
Is Jumbo Taai Taai Melkchocolade suitable if I’m looking for dark chocolate?
No. Jumbo labels this 250 g taaitaai as a milk chocolate variety, not one with dark chocolate. If you’re specifically looking for dark chocolate, check the chocolate description and cocoa percentage on the current packaging of another product.
Which allergens should I check in taaitaai?
Check the ingredients and allergen information for the exact variety you’re buying. For their plain taaitaai, Albert Heijn, Jumbo and PLUS list wheat, rye and milk or milk protein; warnings about the possible presence of other allergens may vary by product. If you’re pairing it with separate chocolate, check that label too.
How should I store taaitaai for a later snack?
Follow the storage instructions on the packaging you choose. Albert Heijn advises storing its taaitaai in a cool, dry place and keeping it in a sealed tin once opened; PLUS advises storing its variety in a cool, dry and dark place.
Can I rely on the product page for ingredients and allergen information?
Use the product page to compare varieties, but check the current packaging before eating. Albert Heijn and PLUS point out that product information may change; if you’re pairing taaitaai with chocolate, check both packs separately.