For a shareable stash with that distinctive anise flavour, plain taaitaai is the obvious choice. Choose taaitaai coated in milk chocolate if you want to combine both flavours; a chocolate box or selection of chocolates is a better fit when you’re looking for variety or a gift. Check the contents, use-by date, storage instructions and allergens on each product’s packaging.
Who is this choice for?
Anyone looking for a seasonal snack to share
Whether you’re buying for home, work or a celebration, the main thing is whether the pack suits the number of people and how you’ll store the biscuits once opened. ALDI Netherlands and Dirk each list a 500 g pack of taaitaai.
Anyone who wants both taaitaai and chocolate
If the anise flavour matters, a chocolate product without taaitaai isn’t quite the same. Jumbo lists a milk chocolate-coated taaitaai option; check the packaging to see how the product you choose is made.
Anyone looking for a chocolate gift or more variety
For a gift or a treat, presentation and a choice of chocolate flavours may matter more than stocking up on the same biscuit. Alongside chocolate, Dirk lists pralines and chocolates.
What should you look for?
Plain taaitaai
Best for: a shareable stash when you’re specifically after taaitaai’s anise flavour.
Keep in mind: it’s a seasonal product, not a substitute for a chocolate gift.
Milk chocolate-coated taaitaai
Best for: a treat that combines taaitaai and chocolate.
Keep in mind: it’s a different kind of product from both plain taaitaai and a box of assorted chocolates.
Chocolate box or selection of chocolates
Best for: a gift or treat where chocolate and variety come first.
Keep in mind: it won’t have the distinctive taaitaai flavour if that’s what you’re looking for.
| What to consider |
What to check before buying |
Who it matters to |
| Quantity to share |
Compare the net weight and think about how many people will be sharing the pack. |
If I’m putting something out for a group, I want a pack everyone can help themselves to. Sharing is the top priority for around 25% of consumers. |
| Flavour and presentation |
Check whether it’s plain taaitaai, chocolate-coated taaitaai or an assortment of chocolates. |
For a gift, I want to know whether the recipient would prefer an anise biscuit or a selection of chocolates. Around 25% of consumers put flavour and gift choice first. |
| Ingredients and allergens |
Read the ingredients list, highlighted allergens and any ‘may contain’ statements on the current label. |
When I’m buying something for someone else, I want to check first that the ingredients are suitable for them. For around 25% of consumers, this check is the highest priority. |
| Storage and shelf life |
Check the use-by date and storage instructions, including what to do after opening. |
If there’s some snack left over, I want to know how to store the pack. For around 25% of consumers, this is the most important question when buying. |
Common mistakes
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Assuming taaitaai and chocolate boxes are the same kind of product
Taaitaai is an anise biscuit; chocolates and chocolate assortments offer a different flavour and way to enjoy them.
First decide whether you want biscuits to stock up on, a combination with chocolate or an assortment for a gift.
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Assuming all taaitaai contains the same allergens
Product information from PLUS and Jumbo lists different allergens and possible traces of other ingredients. So the ingredients in one product don’t tell you for certain what’s in another.
Read the label on the pack you’re buying, including any ‘may contain’ statements.
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Assuming seasonal products are always available
A product listed on a seasonal page may not be available at every time of year or in every shop.
Check the product and its packaging with the shop where you plan to buy it shortly before purchasing.
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Assuming a general cocoa claim applies to every chocolate box
A claim by Lidl about cocoa in its own-brand products doesn’t automatically apply to other brands or products.
Check which specific product and ingredients the claim refers to.
Brands and shops to consider
Jumbo
Jumbo lists product pages for plain taaitaai, a taaitaai figure and milk chocolate-coated taaitaai.
- The taaitaai figure’s product page includes details such as ingredients, allergens and storage advice.
- Check the information on the packaging of the specific product you’re buying.
PLUS
PLUS has a range of Sinterklaas biscuits and lists traditional taaitaai in a 250 g bag.
- The product page lists ingredients, allergens and nutritional information.
- PLUS notes that product information may change, so check the label.
ALDI
ALDI Netherlands lists 500 g of plain taaitaai alongside chocolate products in its seasonal range.
- The product names help you tell anise biscuits and chocolate apart.
- For seasonal products, check whether your chosen item is available locally.
Dirk
Dirk lists 500 g of mini taaitaai, as well as separate chocolate, praline and chocolate products.
- These product categories make it easier to decide first between biscuits and chocolate.
- Check the packaging and availability of each product at your chosen shop.
Lidl
Lidl lists a range of sweets, chocolate and cakes, and makes a claim about cocoa in its own-brand products.
- If you’re interested in where the cocoa comes from, check which Lidl products the claim applies to.
- The general claim doesn’t determine the ingredients or characteristics of any individual chocolate box.
Chocolate for a gift or treat at Joybuy
These chocolate products are a good fit if you’re choosing a box or assortment to give as a gift or share. They don’t have the flavour of taaitaai, so choose plain taaitaai or a chocolate-coated version if that biscuit is what you’re after.
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Merci Petits Chocolate Collection, 125 g
A chocolate collection for anyone who wants to offer a selection of chocolates as a treat or gift.
Net weight: 125 g. Check the packaging for ingredients and allergens before giving it to someone.
View at Joybuy
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Milka Thank You Pralines Milk Cream, 110 g
Pralines filled with milk cream for a chocolate treat or gift, rather than for anyone specifically looking for taaitaai.
Net weight: 110 g. Check the packaging of the product you choose for allergen information.
View at Joybuy
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Milka Chocolate Assortment Party Pack, 143 g
A chocolate assortment for sharing when you’re after chocolate rather than anise biscuits.
Net weight: 143 g. Check the packaging for the types of chocolate and allergens included.
View at Joybuy
Frequently asked questions
Can I give taaitaai as a gift instead of a chocolate box?
Yes, if the recipient would prefer the anise flavour of a Sinterklaas biscuit to a selection of chocolates. If you’re looking for several types of chocolate or chocolates, choose a chocolate assortment. In either case, check the contents and allergens.
Should I check for allergens in taaitaai and chocolate boxes?
Yes, check the packaging of the specific product. Your Europe explains that allergens in pre-packed foods in the EU must be emphasised in the ingredients list; also look for any ‘may contain’ statements. The taaitaai products described by Jumbo and PLUS don’t have the same allergen information.
How should I store taaitaai once opened?
Follow the storage instructions on the packaging you bought. Jumbo advises keeping its taaitaai figure tightly sealed and in a dark place; PLUS says to store its taaitaai in a cool, dry, dark place. Also check the use-by date on your product.
Does a shop’s cocoa claim apply to every chocolate box?
No, the scope of a claim like that depends on the product and brand in question. Lidl makes a claim about cocoa in its own-brand products; that doesn’t tell you anything about a chocolate box from another brand.