If you’re looking for taai-taai that is genuinely low in sugar for a cake, none of the products described here meet that requirement. PLUS lists 38,594 g of sugars per 100 g for its Ambachtelijke taai taai koeken; Albert Heijn’s product information lists 39 g for AH Taai taai and 41 g for Maître Mathis’s gluten-free version. Under Regulation (EC) No 1924/2006, the claim ‘low sugar’ may only be used for solid foods containing no more than 5 g of sugar per 100 g. If you’re mainly looking to use relatively less sugar, compare similar products per 100 g and check separately that the shape and allergens are suitable for your cake.
Who is this relevant to?
Home bakers with a strict low-sugar requirement
If you want to use taai-taai that meets the requirements for the ‘low sugar’ claim, check the ‘of which sugars’ figure per 100 g. The products described here are above the maximum of 5 g per 100 g set out in Regulation (EC) No 1924/2006.
Cake bakers looking to use relatively less sugar
If you’re using ready-made taai-taai as a crumb layer or decoration, you can compare similar products by their sugar content per 100 g. A lower figure than another product does not make the taai-taai low in sugar.
Households baking gluten-free
For a gluten-free cake, the taai-taai you choose must also be explicitly labelled gluten-free. Check the other allergens on the packaging too: according to Albert Heijn’s product information, Maître Mathis’s gluten-free version contains milk and lupin.
What should you look for when choosing?
First decide whether ‘low sugar’ is a strict requirement, or whether you’re looking for similar taai-taai with a relatively lower sugar content. Then consider the product format you want to use in your cake and which allergens are relevant to those eating it.
| What to consider |
What to check when buying |
Who it matters to |
| Genuinely low in sugar |
Check the ‘of which sugars’ figure per 100 g. Under Regulation (EC) No 1924/2006, solid foods must contain no more than 5 g of sugar per 100 g to carry the ‘low sugar’ claim. |
If I only want to use taai-taai that can genuinely be described as low in sugar, a lower figure than another biscuit is not enough on its own. Around 50% of consumers prioritise this strict requirement. |
| Relatively less sugar |
Compare the ‘of which sugars’ figure per 100 g for similar ready-made taai-taai, and check the label again before use. |
For my cake, I want to be able to choose between regular taai-taai without mistaking a relative comparison for a low-sugar claim. Around 30% of consumers prioritise this need. |
| Shape and allergens |
Choose a shape you can crumble or use as decoration, and read the full allergen information on the exact pack. |
When I use taai-taai in a cake, the product’s shape and allergens also need to suit the people eating it. This matters most to around 20% of consumers. |
Common mistakes
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Reading ‘less sugar’ as ‘low sugar’
Taai-taai with less sugar than another variety does not automatically meet the requirements for the ‘low sugar’ claim.
For solid taai-taai, check the maximum of 5 g of sugar per 100 g set out in Regulation (EC) No 1924/2006. Only use differences above this limit as a relative comparison.
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Comparing portions instead of 100 g
When portion sizes differ, figures per portion do not give you a like-for-like comparison. The Voedingscentrum recommends comparing nutrition values per 100 g.
First compare the ‘of which sugars’ figure per 100 g, then work out how much taai-taai you’ll actually use in the cake.
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Confusing gluten-free with low-sugar or allergen-free
Albert Heijn’s product information lists 41 g of sugars per 100 g for Maître Mathis Taai taai glutenvrij. The product contains milk and lupin, and may contain egg, nuts and sesame.
Check for gluten, other relevant allergens and sugar content separately on the exact packaging.
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Treating an old product listing as a buying option
Jumbo says the Home Made taai-taai baking kit is no longer in its online range; Albert Heijn says the same about the 350 g Bolletje taai-taai. A listing like this does not confirm that you can buy the product for a planned cake.
Check current availability before adapting your recipe to a specific variety, and read the label on the pack when you buy it.
Brands compared
Albert Heijn
AH Taai taai, in a 500 g pack, is ready-made taai-taai that you can crumble or use as decoration.
- Albert Heijn’s product information lists 39 g of sugars and 35 g of added sugars per 100 g.
- This variety contains wheat, rye and milk. Check the packaging for the latest ingredients and allergen information.
PLUS
PLUS lists nutrition information for its 250 g Ambachtelijke taai taai koeken and 500 g Taai taai sint en piet.
- For both products, PLUS lists 38,594 g of sugars and 37,613 g of added sugars per 100 g.
- Both varieties contain wheat, rye and milk; having less sugar than the AH variety described here does not make them low in sugar.
Maître Mathis
Maître Mathis taai-taai, labelled gluten-free, is an alternative to regular taai-taai when you need to avoid gluten.
- Albert Heijn describes this variety as gluten-free.
- The same product information lists 41 g of sugars per 100 g, milk and lupin, and possible traces of egg, nuts and sesame.
ALDI
ALDI describes taai-taai biscuits in character shapes in a 500 g pack.
- The character shapes may be useful if you want to decorate your cake with whole biscuits.
- If you want to compare this variety’s sugar content or allergens, check the nutrition information and allergen declaration on the packaging.
Home Made
The Home Made 1-2-3 Pakket voor Taai Taai is a baking kit, not a ready-made biscuit.
- A baking kit is a good choice if you want to shape and bake the taai-taai yourself.
- Don’t compare the nutrition values for a baking kit directly with those for ready-made taai-taai. Jumbo says this kit is no longer in its online range.
Related Joybuy products
Related products coming soon.
Frequently asked questions
When can taai-taai be called ‘low sugar’?
For solid foods, the ‘low sugar’ claim may only be used under Regulation (EC) No 1924/2006 if the product contains no more than 5 g of sugar per 100 g. Taai-taai with less sugar than another variety does not automatically meet this requirement.
Should I compare taai-taai per portion or per 100 g?
Compare similar taai-taai per 100 g. According to the Voedingscentrum, differences in portion size can make comparisons based on per-portion figures confusing; then check how many grams you’ll use in the cake.
Is gluten-free taai-taai automatically lower in sugar?
No. Gluten-free says nothing about the sugar content. Albert Heijn lists 41 g of sugars per 100 g for Maître Mathis Taai taai glutenvrij; this variety also contains milk and lupin, and may contain egg, nuts and sesame.
Can I use ready-made taai-taai in a cake?
You can use ready-made taai-taai as a crumb layer, as part of the base or as decoration. Check the allergens and storage instructions on the packaging first. If you want to control how much sweetener goes into the taai-taai, baking it yourself gives you more control over the recipe. However, the standard recipes described by Albert Heijn and Jumbo still use honey and sugar.