Who is this choice relevant to?

If you want to buy several bags

You compare bag sizes and consider whether you can use the taaitaai before its best-before date. If you won’t finish a bag in one go, the storage advice for after opening matters too.

If you’re looking for an artisan-style option

You’re looking for taaitaai to serve as a treat and want to know whether a name such as ‘artisan-style’ suits your taste. The name alone says nothing conclusive about the taste or ingredients.

If you need to check for allergens

Check the label on each option you choose. Product information published by Jumbo for taaitaai includes milk, rye and wheat; declarations vary by product.

What should you look for when choosing?

Start by deciding how much you want to store. Then assess any artisan-style option using the product information, and check the allergens and storage instructions for every bag you choose.

What to consider What to check before buying Who should consider this?
Bag size and storage Compare the bag weight with how much you plan to use before the best-before date. Check how to store the pack after opening. I want to buy several portions without keeping an opened bag for longer than necessary; around 42% of consumers prioritise bag size and storage planning.
Artisan-style positioning Check the ingredients and the description of the specific option. If taste is the main factor in your decision, try one bag first. I’m looking for a treat that suits my taste, but an artisan-style name alone isn’t enough; around 33% of consumers prioritise the product experience.
Allergens and storage Read the allergens, any ‘may contain’ statements, the best-before date and the storage advice on the pack you buy. If I’m buying taaitaai for someone who needs to avoid certain allergens, that particular bag must be suitable. For around 25% of consumers, these label and storage details matter most.

Common mistakes

  • Taking an artisan-style name as proof of quality

    PLUS sells Ambachtelijke taai taai koeken in a 250 g bag. The product name shows how the option is positioned, but it doesn’t prove that it tastes better or has a better recipe than other taaitaai.

    If taste is the deciding factor, try one bag before stocking up.

  • Treating an online product description as the label on your bag

    Ingredients and allergen information can vary between options, and product information may change. This is particularly important if someone needs to avoid certain ingredients.

    When you buy, read the physical packaging of the taaitaai you’ve chosen, including any ‘may contain’ statements.

  • Choosing based on pack size alone

    A 500 g bag won’t necessarily suit your storage needs better: the best-before date and storage advice also determine whether you can use the contents as planned. Jumbo advises storing its 500 g Sint Taai Taai Figuurtjes in a cool, dry place.

    Check the date and, after opening, follow the advice on the packaging of your chosen option.

Brands and product ranges to consider

PLUS

PLUS lists both a 500 g mini-taaitaai and Ambachtelijke taai taai koeken at 250 g. This lets you compare bag sizes and product positioning within the same range.

  • The two packs described by PLUS have different weights.
  • ‘Ambachtelijke’ is part of the product name, not proof of a difference in taste or quality.

ALDI

ALDI describes its 500 g taai-taai as aniseed-flavoured biscuits in figure shapes.

  • The stated bag weight makes this an easy-to-identify option if you want to store several portions.
  • Check the ingredients, allergens and best-before date on the bag you buy.

Jumbo

Jumbo publishes product information for items including 500 g Sint Taai Taai Figuurtjes and 250 g Bakkers Taaitaai Pop.

  • For the 500 g figures, Jumbo lists milk, rye and wheat, and advises storing them in a cool, dry place.
  • Storage instructions vary by option: for Bakkers Taaitaai Pop, Jumbo advises sealing the pack well after opening and storing it in a dark place.

Albert Heijn

Albert Heijn lists AH Taai taai 3-pack and AH Authentieke taai taai.

  • The names help you search specifically for a multipack or an option positioned as authentic.
  • ‘Authentieke’ alone doesn’t prove a difference in taste, ingredients or suitability for stocking up.

Bolletje

Bolletje Taai Taai Poppetjes at 350 g is a named branded option alongside supermarket own-label products.

  • Jumbo’s product information lists milk, rye and wheat for this option, and advises storing it in a sealed pack after opening.
  • Jumbo no longer lists this option in its online range; check current availability if you’re looking for it.

Related Joybuy products

Related products will appear soon.

Frequently asked questions

Does ‘artisan-style’ automatically mean better taaitaai?

No. PLUS uses ‘Ambachtelijke’ in the name of its 250 g taai taai koeken, but the name doesn’t prove that they taste better or have a better recipe. Compare the ingredients on the packaging, and try the option first if taste is the deciding factor for you.

Which allergens should I check when stocking up on taaitaai?

Check the allergens on each specific pack. For its 500 g Sint Taai Taai Figuurtjes, Jumbo lists milk, rye and wheat, among other things; for the 250 g Bakkers Taaitaai Pop, Jumbo also mentions soya and possible traces of nuts. Don’t assume that every option has the same label.

How should I store taaitaai after opening?

Follow the storage advice on the packaging you’ve bought. Jumbo advises sealing its Bakkers Taaitaai Pop well after opening and storing it in a dark place; for the 500 g Sint Taai Taai Figuurtjes, Jumbo advises storing them in a cool, dry place. If you’re stocking up, check the best-before date on every bag too.