Which type of taaitaai is right for you?

If you want chocolate with breakfast

Plain taaitaai isn’t the same as a chocolate variety. The name Jumbo Taai Taai Melkchocolade 250 g confirms that it contains chocolate; check the pack if you’re specifically looking for a coated variety.

If you’re looking for plain taaitaai

You’re after the familiar taste of taaitaai and don’t need a chocolate coating. Compare the pack size and nutritional information of the variety you want to serve.

If you need to consider gluten or other allergens

Your choice depends on the ingredients and allergen information on the current packaging. The plain taaitaai products from Jumbo, Albert Heijn and PLUS that we looked at list cereals containing gluten and milk. The gluten-free Consenza variety lists oats, almonds and nuts.

What should you look for when choosing?

Decide what matters most for your weekend breakfast: a confirmed chocolate coating, plain taaitaai or ingredients that meet your allergen requirements. Then check the packaging of the specific product.

What to consider What to look for Who it matters to
Chocolate coating Check that the packaging confirms the product is coated. A mention of milk chocolate in the name alone doesn’t make the format clear. If I want to serve taaitaai with a visible layer of chocolate, plain taaitaai won’t meet my needs. For around 50% of consumers, that coating would be the main reason to buy.
Plain taaitaai Compare the pack size and nutritional values per 100 g of the products you’re considering. If chocolate isn’t a priority for me, I’d rather choose the plain variety that suits my breakfast. For around 30% of consumers, plain taaitaai would be the priority.
Ingredients and allergens Read the full ingredients and allergen information, and check for an explicit gluten-free label if needed. I need to be able to check that the specific pack meets my allergen requirements, even if it says gluten-free. For around 20% of consumers, this check would be their first priority.

Common mistakes

  • Mistaking plain taaitaai for a chocolate variety

    The plain taaitaai in the product listings we looked at from Albert Heijn, Jumbo and PLUS has no confirmed chocolate coating. Jumbo Taai Taai Melkchocolade mentions milk chocolate in its name, but that alone doesn’t tell you how it’s been added.

    Check the product description or packaging if a layer of chocolate is what will determine your choice.

  • Assuming gluten-free means free from all allergens

    According to Albert Heijn, gluten-free Consenza Taai taai poppetjes contains oats, almonds and nuts. So a gluten-free label doesn’t answer every question about allergens.

    Check the full ingredients and allergen information against your specific requirements.

  • Relying on the product page alone

    Albert Heijn says that ingredients, nutritional values and allergy information can change. This is especially important if a particular coating or avoiding an allergen is essential for you.

    Use the product page to help you choose, then read the information on the current packaging before eating the product.

Brands and product ranges to consider

Jumbo

Jumbo lists Taai Taai Melkchocolade in a 250 g pack.

  • The product name explicitly mentions milk chocolate.
  • Before choosing it as a coated variety, check the pack for the type of chocolate, ingredients, allergens and nutritional information.

Albert Heijn

AH Taai taai 500 g is an example of plain taaitaai.

  • Albert Heijn’s product information lists wheat, rye and milk protein, as well as 39 g of sugars and 2.9 g of fibre per 100 g.
  • This doesn’t confirm a chocolate coating. Albert Heijn recommends checking the packaging because product information can change.

PLUS

PLUS Taai taai sint en piet is plain taaitaai in a 500 g bag.

  • PLUS lists wheat, rye and milk in its allergen information.
  • This product isn’t confirmed as chocolate-coated taaitaai. Also check the pack for any warnings about other allergens.

Consenza

Albert Heijn lists Consenza Taai taai poppetjes as a gluten-free variety.

  • The product page explicitly states that it’s gluten-free.
  • The same product information lists oats, almonds and nuts. This variety isn’t confirmed as chocolate-coated.

Taaitaai on Joybuy

Related products coming soon.

Frequently asked questions

Is plain taaitaai the same as chocolate-coated taaitaai?

No. Plain taaitaai doesn’t automatically come with a chocolate coating. Jumbo explicitly mentions chocolate in the name Taai Taai Melkchocolade 250 g; check the packaging to confirm that the chocolate actually coats the product.

Should I read the label on taaitaai if I have an allergy?

Yes. Check the allergen information on the specific pack. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on labels; the plain taaitaai products from Albert Heijn, Jumbo and PLUS that we looked at list, among other things, cereals containing gluten and milk.

Is gluten-free taaitaai also free from nuts and milk?

Not necessarily. Albert Heijn lists Consenza Taai taai poppetjes as gluten-free, but also lists oats, almonds and nuts. For any other allergen requirements, check the full information on the packaging separately.

How should I store taaitaai until the weekend breakfast?

Follow the storage instructions and best-before date on the pack you buy. Albert Heijn and PLUS product information recommends storing taaitaai in a cool, dry, dark place. For its Taai taai, Albert Heijn recommends keeping it in a sealed tin after opening.