Anyone who wants to grab something to take with them in the morning
Taaitaai is ready to eat. Decide whether you want a portion for the journey or a pack you can dip into on several occasions.
Who is this choice relevant to?
Anyone looking for a sweet treat alongside breakfast
If you don't want taaitaai to be your only breakfast item, you can take a breakfast staple with you too. The Netherlands Nutrition Centre lists wholemeal bread, yoghurt, quark and porridge among its breakfast options.
Anyone looking for gluten-free taaitaai
Regular taaitaai and a variety labelled gluten-free require different checks. Even with a gluten-free variety, read the other ingredients and allergen information on the packaging.
What should you look for in taaitaai?
First decide whether you’re taking taaitaai as a treat alongside breakfast. Then compare the portions and nutritional information. If you have dietary requirements, checking the ingredients and allergens comes first.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Portion to take with you | Check the net weight, portion size and storage instructions if you’re not taking the whole pack with you. Albert Heijn lists its taaitaai as 350 g, with 25 portions of 14 g; Jumbo lists its Sint Taai Taai Figuurtjes as 500 g, with around 36 portions of 14 g. | I want to be able to pop something in my bag without getting ready, but I don’t want to treat a large pack as one portion. For around 50% of consumers, portion convenience comes first. |
| Its place in your breakfast | Compare the nutritional information per 100 g and per portion, including sugars and fibre. The Netherlands Nutrition Centre lists wholemeal bread, yoghurt, quark and porridge among its breakfast options to have alongside a treat, if you wish. | When I have breakfast on the go, I don’t want to automatically choose taaitaai as my only breakfast item. Around 30% of consumers give choosing a suitable breakfast staple top priority. |
| Ingredients and allergens | Read the ingredients list and any warnings about possible cross-contamination on the specific pack. The regular varieties described list ingredients including wheat, rye and milk; the Consenza variety labelled gluten-free lists oats, almonds and nuts. | If I need to avoid gluten or other allergens, I want to know exactly what’s in the pack I’m buying. For around 20% of consumers, this check matters most. |
Common mistakes
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Treating taaitaai as a complete breakfast
A pack of taaitaai is easy to take with you, but convenience alone doesn’t make it a complete breakfast choice.
Decide whether you’re looking for a treat or breakfast. For breakfast, take a staple too, such as wholemeal bread, yoghurt, quark or porridge, all options listed by the Netherlands Nutrition Centre.
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Overlooking other allergens in gluten-free taaitaai
The Consenza taaitaai labelled gluten-free also lists oats, almonds and nuts. So the gluten-free label doesn’t answer every question about allergens.
When you buy it, read the full ingredients list and any warnings about possible cross-contamination on the packaging.
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Mistaking a multi-portion pack for a portion to take with you
The Albert Heijn and Jumbo packs described contain 25 and around 36 portions respectively. So the amount in the pack isn’t necessarily the amount you’ll want to take with you for one occasion.
Decide in advance how much you’re taking and store the rest according to the instructions on the packaging.
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Relying on an old listing
A product listing doesn’t necessarily mean the same item will be available when you do your shopping. The Bolletje listing at Albert Heijn described here was marked as no longer stocked.
Check the current range before you set off, and when you buy it, make sure the packaging and product details match what you’re looking for.
Brands with relevant taaitaai examples
Albert Heijn
The AH Taai taai described is a regular 350 g pack with 25 portions of 14 g.
- Albert Heijn’s product information lists portions, ingredients, allergens and nutritional values.
- The variety described contains ingredients including wheat, rye and milk. Check the information on the pack you buy.
Jumbo
The Jumbo Sint Taai Taai Figuurtjes described is a 500 g pack with around 36 portions of 14 g.
- The stated portion size helps you work out how much you want to take with you.
- The variety described contains cereals with gluten and milk; check the rest of the allergen information on the pack too.
Consenza
The Consenza Taai Taai Poppetjes described is a 125 g pack labelled gluten-free.
- The gluten-free label makes this variety relevant if that’s the specific product feature you’re looking for.
- The ingredients described also include oats, almonds and nuts. Check the label for all allergens that matter to you.
Bolletje
The Bolletje Taai taai listing at Albert Heijn described a regular 350 g pack containing around 37 pieces.
- The listing provides an example you can use to compare the packaging and ingredients with other regular taaitaai.
- The Albert Heijn listing was marked as no longer stocked; check the current range if you’re looking for this product.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Can I take taaitaai as my only breakfast?
Don’t assume taaitaai is a complete breakfast. If you want to take a breakfast staple with you too, the Netherlands Nutrition Centre lists wholemeal bread, yoghurt, quark and porridge among its options; taaitaai can be a treat alongside them.
Which allergens are listed for regular taaitaai?
The regular varieties from Albert Heijn and Jumbo described here list ingredients including wheat, rye and milk. Check the full allergen information on the pack you buy, even if you’ve bought the same brand before.
Is gluten-free taaitaai suitable if I need to avoid nuts?
The gluten-free label doesn’t tell you whether nuts are present. The Consenza variety described lists almonds and nuts, so check the ingredients and any warnings on the specific pack.