If you want to choose taaitaai biscuits with less sugar to enjoy with your coffee, compare the amount of sugars per 100 g with that of similar standard taaitaai biscuits. A smaller portion of standard taaitaai may work if you mainly want to manage how much you have with each coffee, but it doesn’t make the product itself lower in sugar. Whichever you choose, check the ingredients and allergens on the packaging too.
If reducing sugar is your main aim, a product name that sounds less sweet won’t tell you much. Compare the ‘of which sugars’ figure per 100 g for similar taaitaai biscuits, as the Netherlands Nutrition Centre also advises when comparing labels.
Do you mainly want to know what one biscuit with your coffee adds up to? The Netherlands Nutrition Centre gives an average of 7.5 g of sugar for a 20 g piece of taaitaai. The product you buy may have a different value, so check the packaging and weigh your portion.
Your choice based on sugar content also needs to suit the ingredients you want or need to avoid. Check the current ingredients list and allergen information on the packaging, as the recipe varies from product to product.
First, decide whether you’re looking for taaitaai with less sugar, or mainly want to manage your portion with coffee. Then compare products per 100 g and check ingredient requirements separately.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Less sugar | Compare ‘of which sugars’ per 100 g with similar standard taaitaai biscuits; check the ingredients list too. | I want taaitaai with demonstrably less sugar, not just packaging that sounds less sweet; around 50% of consumers prioritise this sugar comparison. |
| Portion and energy | Check the weight of each biscuit and the nutritional information per portion; use the per-100 g figures to compare products. | With my coffee, I want to know what my chosen biscuit contributes, even if I choose standard taaitaai; for around 30% of consumers, portion size is the top priority. |
| Ingredients and allergens | Check the current packaging for the ingredients list and both ‘contains’ and ‘may contain’ allergen statements. | If I need to avoid certain ingredients, suitability comes before comparing sugar; around 20% of consumers prioritise checking ingredients and allergens. |
A description of the flavour won’t tell you how much sugar taaitaai contains. And ‘no added sugars’ doesn’t mean the product contains no sugars.
Check the ‘of which sugars’ figure per 100 g and compare similar products, as the Netherlands Nutrition Centre advises.
A smaller piece changes how much you eat, not the sugar content of the taaitaai per 100 g. The Netherlands Nutrition Centre gives an average of 7.5 g of sugar for a 20 g piece.
If you choose standard taaitaai, manage your portion separately. If you’re looking for a product with less sugar, compare the nutritional information for the products themselves.
Ingredients and allergens can vary from product to product, and product information may change. A product page you looked at previously is no substitute for checking the packaging in your hands.
Before eating, check the current ingredients list and allergen information on that packaging.
Albert Heijn lists AH Taai taai and a separate product called Maître Mathis Taai taai glutenvrij.
Jumbo lists products including Jumbo De Originele Taai Taai 500g.
Under its own brand, PLUS lists Ambachtelijke taai taai koeken in a 250 g pack.
Albert Heijn lists a product called Maître Mathis Taai taai glutenvrij.
No, these terms don’t mean the same thing. Check ‘of which sugars’ per 100 g to see the total amount of sugars in the product, including sugars that occur naturally in its ingredients.
First compare the nutritional values per 100 g, so portion size doesn’t skew your comparison. Then check the weight of one biscuit and its nutritional value for your coffee break.
Follow the storage instructions on the packaging for your product. PLUS advises storing its Ambachtelijke taai taai koeken in a cool, dry, dark place; other products may have different instructions.
Read the ingredients list and allergen information on the current packaging of the taaitaai you choose. Check both which allergens the product contains and any ‘may contain’ statements; a claim about sugar doesn’t replace these checks.
