Festival organisers keeping an eye on sugar
You want to hand out taaitaai biscuits, but first compare the sugar per 100 g and the portion size before choosing a multipack.
Who is this choice for?
Buyers who need to check allergens
You’re buying for visitors with different dietary requirements and want to check the ingredients and allergens on the exact packaging.
Buyers planning portions
You’re looking for biscuits that are easy to hand out and want to know how to store an opened pack in line with the storage instructions.
What should you consider when buying?
First decide whether it has to be taaitaai or whether biscuits from another category are an option. Then compare the nutritional information and, if you’re buying for a group, check the allergens and portion sizes on the packaging you choose.
Standard taaitaai
Choose this: if you specifically want to hand out taaitaai biscuits.
Bear in mind: the varieties described by Albert Heijn and Jumbo list 39 g and 38.6 g of sugars per 100 g respectively.
Biscuits from another category
Choose this: if a product specifically labelled as lower in sugar matters more to you than taaitaai.
Bear in mind: these are different types of product. Jumbo’s lower-sugar spiced cake and Albert Heijn’s fruit biscuits are not taaitaai.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sugar and product type | Compare the sugar per 100 g and per portion. Check whether the exact product is labelled as lower in sugar, and whether it is taaitaai. | If my main priority is offering less sugar, I need to be prepared to choose something other than taaitaai. Around 42% of consumers put this need first. |
| Allergens and dietary requirements | Read the ingredients, allergen information and warnings on the current packaging; check gluten-free status separately from other allergens. | If visitors have different dietary requirements, I want to know which biscuits I can offer. This check is a priority for around 33% of consumers. |
| Portions and storage | Check the net weight, stated portion size and instructions for storing the product after opening. | When I’m handing out biscuits throughout a festival, I want to plan the portions and store any leftovers according to the label. This is the main concern for around 25% of consumers. |
Common mistakes
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Assuming taaitaai contains less sugar
The product name doesn’t tell you whether the sugar content has been reduced. Albert Heijn lists 39 g of sugars per 100 g for the taaitaai it describes; Jumbo lists 38.6 g per 100 g for Sint Taai Taai Figuurtjes.
Compare the amount per 100 g for the products you’re considering, and check the amount per portion too.
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Confusing gluten-free with free from other allergens
Albert Heijn’s gluten-free Maître Mathis taaitaai contains milk and lupin, may contain egg, nuts and sesame, and lists 41 g of sugars per 100 g.
If you have a specific dietary requirement, check both the full allergen information and the nutritional information for the product you choose.
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Relying on online product information alone
Ingredients and allergen information can change. This is particularly important when buying biscuits for a group of visitors and the outer packaging won’t be visible each time you hand them out.
Check the packaging you receive before handing out the biscuits, and keep the allergen information available for visitors who ask for it.
Brands compared
Albert Heijn
Albert Heijn lists a 500 g pack of its own-brand taaitaai, with ingredients, nutritional information and storage advice available online.
- The stated 39 g of sugars per 100 g and a portion size of 11 g help you compare packs.
- This taaitaai hasn’t been shown to be a lower-sugar product. Check the packaging when it arrives; after opening, Albert Heijn recommends storing it in a sealed tin.
Jumbo
Jumbo lists Sint Taai Taai Figuurtjes in a 500 g pack, with nutritional information, allergens and storage instructions.
- The product information lists 38.6 g of sugars per 100 g and a portion size of 14 g.
- Jumbo lists ingredients including cereals containing gluten and milk. Check the full allergen information on the packaging before choosing these biscuits for a group.
PLUS
PLUS lists its own-brand taaitaai in a 500 g bag and provides storage advice.
- The advice to store the biscuits in a cool, dry, dark place is useful when planning how you’ll hand them out.
- Check the sugar and allergen information on the packaging before choosing this taaitaai for a low-sugar or dietary requirement.
Maître Mathis
The Maître Mathis taaitaai listed by Albert Heijn is a 125 g gluten-free variety.
- The gluten-free label makes this variety worth considering if avoiding gluten is your main requirement.
- It lists 41 g of sugars per 100 g. The product contains milk and lupin, and may contain egg, nuts and sesame; check current availability too.
Related products
Related products coming soon.
Frequently asked questions
Are standard taaitaai biscuits a good choice if I want less sugar?
Don’t assume so based on the product name. Albert Heijn lists 39 g of sugars per 100 g for the taaitaai it describes, while Jumbo lists 38.6 g per 100 g for Sint Taai Taai Figuurtjes. Compare the nutritional information for the products you actually plan to buy.
Is gluten-free taaitaai also a lower-sugar alternative?
Not automatically: Albert Heijn lists 41 g of sugars per 100 g for the gluten-free Maître Mathis taaitaai. This variety also contains milk and lupin, and may contain egg, nuts and sesame.
How can festival visitors check for allergens?
Keep the allergen information for the biscuits you’re handing out accessible to visitors. Check the packaging you receive before handing them out, and make sure the information remains available if you serve the biscuits without their outer packaging.
How should I store an opened bag of taaitaai during a festival?
Follow the storage instructions on the exact packaging. For the taaitaai it describes, Albert Heijn recommends using a sealed tin after opening; Jumbo says to store Sint Taai Taai Figuurtjes in a cool, dry place.