Which taaitaai is right for you?

The host who wants to serve snacks with ease

You want to put out biscuits that guests can help themselves to without cutting them up. Jumbo lists taaitaai figures, while Dirk offers mini taaitaai; also choose a bag size that suits your group.

The organiser of a small get-together

You’re serving taaitaai alongside other snacks and don’t want lots left over. A smaller bag, such as the 250 g variant listed by PLUS, may suit your table better than a 500 g bag.

The host who checks ingredients

You want to know what’s in the biscuits before guests tuck in. The variants listed by Albert Heijn, Jumbo and PLUS include allergen information; always read the label on the bag you’re actually serving.

What should you look for when choosing?

Decide how much taaitaai you want to serve alongside the other snacks. Then check the shape of the biscuits, the label and any edition details for the exact variant.

What to consider What to check Who it matters to
Easy to serve Check whether the bag contains individual figures or mini taaitaai, and whether that format suits your get-together. If I want to serve biscuits without cutting them up, I look for pieces guests can pick up themselves. Around 31% of consumers prioritise sharing.
Right-sized quantity Compare the net weight with the number of guests and the other snacks; the variants listed range from 250 g to 500 g. If there are several sweet snacks on the table, I don’t want lots of taaitaai left over. The right quantity is the main concern for around 31% of consumers.
Ingredients and allergens Read the ingredients and allergen information on the packaging of the exact variant you’re buying. If a guest needs to avoid certain ingredients, I want to know what I’m serving. For around 23% of consumers, choosing ingredients with their guests in mind is a priority.
Edition details Check whether the exact product name or packaging explicitly says “limited edition”; St Nicholas packaging alone doesn’t confirm this. I’m looking for something special for the neighbourhood get-together, but don’t want to assume that a seasonal product is a special edition. Around 15% of consumers prioritise a confirmed limited edition.

Common mistakes

  • Assuming a seasonal product is automatically a limited edition

    Taaitaai featured on a St Nicholas or seasonal page is being presented in a seasonal context, but that doesn’t mean it’s a special edition or has a special flavour.

    Only call it a limited edition if this is stated for the exact variant in the current product description or on the packaging.

  • Choosing a large bag without considering the rest of the table

    A 500 g bag may be more than you need if you’re also serving other sweet snacks. On the other hand, a smaller bag might not be enough if lots of guests want taaitaai.

    Match the net weight to the number of guests and the other food you’re serving.

  • Assuming one label applies to every variant

    Ingredients and allergens vary between products, and product information can change. The variants listed by Albert Heijn, Jumbo and PLUS, among others, include allergens that may be relevant to your guests.

    Before serving, read the ingredients and allergen information on the packaging you’ve bought.

  • Mistaking an old product name for a current option

    Jumbo no longer lists De Originele Taai Taai 500 g in its online range, but it does list a different 500 g variant with figures. They’re not the same product.

    Check the full name and availability of the variant you want to buy.

Brands to compare

When comparing these retailers, check the exact taaitaai variant: its shape, weight and label will help you decide whether it’s right for your get-together.

Albert Heijn

Albert Heijn lists a 350 g own-brand taaitaai with St Nicholas and Piet figures.

  • A mid-sized option when taaitaai is one of several snacks.
  • The product information lists milk and cereals containing gluten, among other ingredients. Check the current label; the older Authentieke taai taai variant is marked as discontinued.

Jumbo

Jumbo lists St Nicholas taaitaai figures in a 500 g bag.

  • The individual figures are easy to put out without cutting them up.
  • Don’t confuse this variant with Jumbo De Originele Taai Taai 500 g, which is no longer in the online range.

ALDI

ALDI lists 500 g of anise-flavoured taai-taai in figure shapes as part of its St Nicholas range.

  • The figure shapes work well on a table where guests can help themselves.
  • Being part of the St Nicholas range doesn’t confirm that it’s a limited edition. Check availability at the store where you plan to shop.

PLUS

PLUS lists a 250 g bag of artisan taai-taai biscuits.

  • The smaller size may suit you if taaitaai is an addition to other snacks.
  • The listed variant includes wheat, rye, milk and lactose, among other ingredients, and may also contain other allergens. Read the label on the bag you buy.

Dirk

Dirk lists 500 g of 1 de Beste mini taaitaai in its search results.

  • The mini size is a good option if you want to serve small, individual biscuits.
  • Before choosing this exact variant for your get-together, check the packaging, ingredients and availability.

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Frequently asked questions

Can I serve any taaitaai if guests need to avoid certain allergens?

No. Check the label for the exact variant. The products listed by Albert Heijn, Jumbo and PLUS include cereals containing gluten or milk, among other ingredients; information about another product is no substitute for checking the label on the bag you’ve bought.

How should I store any taaitaai left over after the get-together?

Store taaitaai in a cool, dry, dark place in an airtight container, as advised by the Voedingscentrum. Check the biscuits before serving them again.

How can I compare the sugar content of taaitaai?

Compare the nutritional information per 100 g on the packaging of the variants you’re considering. The Voedingscentrum gives 7.5 g of sugars for a 20 g piece of taaitaai; the nutritional values of the product you choose may differ.

Is taaitaai in the St Nicholas range always a limited edition?

No. Being part of a seasonal range doesn’t in itself confirm that a product is a limited edition. If you specifically want to serve a limited edition, check that this is explicitly stated for the exact variant in the product description or on the packaging.