If you’re planning to serve taaitaai biscuits for Father’s Day and keep an eye on sugar, compare the ‘of which sugars’ figures per 100 g, then decide how much to serve. The product pages for Jumbo, PLUS and Albert Heijn list between 36 and 39 g of sugars per 100 g for three standard varieties. A lower figure within this group doesn’t mean a product is low in sugar. If you’re specifically looking for a product with reduced sugar, check that any claim is actually about sugar.
You want to serve taaitaai biscuits, so you compare the sugars per 100 g rather than judging by the look of the packaging. The product pages for Albert Heijn, Jumbo and PLUS list figures you can use to compare the varieties shown.
A slightly lower sugar figure than another standard taaitaai biscuit doesn’t mean the product carries a reduced-sugar claim. You want to know exactly what a claim refers to and what the nutritional information says.
If certain ingredients or allergens matter to the recipient or other guests, read the label on the pack you’re actually buying. The products listed have different allergen information.
Start with sugars per 100 g, then check what any claims mean. Before Father’s Day, check the label and availability of the pack you want to buy.
| What to consider | What to check | Who is this important to? |
|---|---|---|
| Sugars in standard taaitaai biscuits | Compare ‘of which sugars’ per 100 g; distinguish between total and added sugars. | I want to choose between standard varieties without being swayed by a small figure per biscuit. For around 36% of consumers, comparing sugar comes first. |
| What a claim means | Check whether ‘light’ or ‘reduced’ refers to sugar, and read the nutritional information per 100 g. | A slightly lower figure isn’t enough for me if I’m looking for a product with a verifiable reduction in sugar. Around 29% of consumers prioritise checking this kind of claim. |
| Ingredients and allergens | Check the current pack’s ingredients list and ‘contains’ and ‘may contain’ statements. | If I’m buying taaitaai for someone else, I want to check first that the ingredients are suitable. This is the top priority for around 21% of consumers. |
| Planning for Father’s Day | Check current availability and decide how much to serve only after comparing the figures per 100 g. | I want to know in good time whether I can buy the taaitaai I’ve chosen and how much I’ll serve. For around 14% of consumers, practical planning matters most. |
Words such as ‘artisan’ don’t tell you anything about sugar content on their own. The product pages for Albert Heijn, Jumbo and PLUS list 39 g, 36 g and 38,594 g of sugars per 100 g respectively for the standard taaitaai biscuits shown.
Check the nutrition table first, then choose based on shape or flavour.
A figure per biscuit depends on the serving size used, which makes it difficult to compare packs. The Voedingscentrum recommends using the nutritional value per 100 g as a consistent basis for comparing labels.
Compare ‘of which sugars’ per 100 g, then decide how many biscuits you want to serve.
The lowest sugar figure listed within a group of standard products doesn’t make that variety low in sugar or prove that its sugar content has been reduced.
If you’re specifically looking for a product with a claim, check that it explicitly refers to sugar and compare the nutritional information with that of the standard variety.
Taaitaai is also sold as a seasonal product. Product information can change, and the packs listed don’t all show the same allergens.
Before Father’s Day, check availability at your chosen retailer and read the label on the pack when you buy it.
These retailers and products give you a starting point for comparison; their inclusion here doesn’t indicate whether they’ll be available around Father’s Day.
Albert Heijn has a product page for 350 g packs of AH Taai taai.
Jumbo has product pages for taaitaai, including Bolletje Taai Taai Poppetjes.
PLUS has a product page for 500 g packs of Taai taai sint en piet.
ALDI lists 500 g packs of Taai-taai as an in-store product.
Dirk’s search results include 500 g packs of 1 de Beste Mini taai taai.
No. According to the Voedingscentrum, ‘light’ can refer to energy, fat or sugar. Check the packaging to see what it means, and also check the sugars per 100 g.
No. The Voedingscentrum explains that a product with no added sugars can still contain sugars. So check the ‘of which sugars’ figure in the nutrition table too.
Compare different taaitaai biscuits per 100 g first, so differences in serving size don’t skew the comparison. Then decide how many biscuits you want to serve for Father’s Day.
Always check the label on the pack you’ve chosen. The product information listed by Albert Heijn, Jumbo and PLUS includes milk, rye and wheat, among other allergens. Statements about possible traces vary by product and can change.
