What should you look for when choosing?
First, check which allergens and school guidelines will affect your choice. Then compare current availability and pack size, and only after that consider a special version.
| What to consider |
What to check |
Especially relevant if |
| Allergens and school guidelines |
Read the ingredients, allergen information and any ‘may contain’ statement on the current pack. Check these against the guidelines set by the school or after-school club. |
If I’m packing taaitaai for a child or sharing it with a group, the pack needs to meet the relevant allergy requirements and guidelines. Around 31% of consumers would put this first. |
| Seasonal availability |
Check shortly before buying whether your preferred variety is available from your shop or delivery service; a seasonal listing doesn’t guarantee this. |
For a planned snack occasion, I want to be able to buy the pack in time, rather than relying on an old listing. Around 31% of consumers put this certainty first. |
| Portions and pack size |
Compare the pack size with the number of children and snack occasions. Check the storage instructions in case there’s some left after opening. |
When I’m sharing taaitaai across several occasions, I want a pack size that suits my needs. Around 23% of consumers would see this as the most important consideration. |
| Special varieties |
See whether the shape or style suits your plans. If you want a limited edition, look for an explicit product description. |
If the allergens, availability and pack size are right, I might prefer mini pieces, figures or biscuits described differently. Around 15% of consumers would make this their first choice criterion. |
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Frequently asked questions
Does taaitaai always contain gluten?
No. The standard varieties described by Albert Heijn, Jumbo and PLUS contain wheat and rye, while Albert Heijn also lists Consenza figures labelled gluten-free. These figures do contain gluten-free oats, almonds and other nuts, so check the label on the variety you’re buying.
Can I send regular taaitaai to school or an after-school club?
Check with the school or after-school club and consider the allergies of the children who’ll receive it. The standard products described contain cereals with gluten, and some also contain milk. So check the current pack before packing or sharing it.
Which pack size is suitable for several snack occasions?
Choose a pack size that suits the number of children and the occasions when you want to serve taaitaai. For example, PLUS lists 250 g biscuits and 500 g packs of Sinterklaas and Piet taaitaai. Also check the chosen pack for storage instructions after opening.
How should I store an opened bag of taaitaai?
Follow the storage advice on the pack you’ve bought. For its taaitaai products described here, Albert Heijn advises storing them in a cool, dark and dry place and keeping them in a sealed tin after opening. Jumbo advises storing its figures in a cool, dry place.